National Campaigning on junk food marketing 4th May Chair: Justin Macmullan Consumers International consumersinternational.org Speakers Anna Glayzer Consumers International, UK Bart Combée Consumentenbond, Netherlands Dr Vokyung, Song Consumers Korea, South Korea consumersinternational.org Agenda •International policy update and why food marketing to children should be monitored (Anna Glayzer) •2 national case studies: •Netherlands (Bart Combée) •South Korea (Dr Vokyung, Song) •Introducing the CI manual on monitoring food marketing (Anna Glayzer) • Q&A •The CI junkfood generation toolkit for campaigning (Anna Glayzer) •Group discussion •Finish consumersinternational.org International Policy update 2000 The WHO launched a global strategy to tackle chronic non-communicable diseases. The strategy identifies health problems caused by poor diets 2007 The WHA called on the WHO to develop a set of recommendations on marketing of food to children. consumersinternational.org 2008 World Consumer Rights day, CI & IOTF published Recommendations for an International Code on Marketing of Foods and Non-Alcoholic Beverages to Children. consumersinternational.org In May 2010, the 63rd World Health Assembly agreed a Set of recommendations on the marketing of foods and non-alcoholic beverages to children Available from WHO website in Arabic, Chinese, English, French, Russian and Spanish consumersinternational.org The recommendations urge member states to develop policies that aim: “to reduce the impact of marketing of foods high in saturated fats, trans-fatty acids, free sugars, or salt to children” Policies should address: • Exposure- volume •Power- content, techniques consumersinternational.org Monitoring of marketing activities gives a measure of both the exposure to, and power of, unhealthy food marketing on children. The results can then be used to: •Inform the development of new policy that is appropriate to the local context •Evaluate the effectiveness of existing policy consumersinternational.org 2 short presentations on the work of CI members in Netherlands and South Korea consumersinternational.org CI Manual on monitoring What? • It provides technical guidance on monitoring the exposure and power of marketing aimed at children in a national context Who is it for? • NGOs, consumer or other lobbying organisations • policy makers consumersinternational.org Rationale • Lack of national data on food marketing to children (in low- and middle-income countries in particular) • Most research has been gathered in Europe, the US • Most research has focused on TV advertising rather than other forms of marketing consumersinternational.org Aims and objectives • To support the gathering of evidence as to the extent and nature of marketing of foods to children by monitoring food marketing activities via different marketing channels. • To aid researchers in answering the following questions for each channel being monitored: o How much food marketing is directed at children? o What type of food products are advertised to children? o What is the volume of healthy and less healthy food marketing directed at children? o What marketing techniques are used to target children? consumersinternational.org What is included? To achieve this the manual provides guidance and advice on: • design and implementation of research to monitor food marketing via different marketing channels. • how to analyse the content and techniques of food marketing • the presentation and documentation of results • resources required for each type of monitoring consumersinternational.org Structure PART 1 PART 2 • Research planning and design • Specific instructions for monitoring each marketing channel • Resources • Reading List • Methodology • Deciding what to monitor • Setting the key definitions • Conducting Research • Data collection • Data coding and analysis – incl. coding documents • Food categorisation / Nutrient profiling • Presenting results and reporting consumersinternational.org Which communications channels? Media-based Non-media based • TV • Outdoor advertising • Radio • Food packaging • Print • In-school marketing • Websites consumersinternational.org Project Timings Oct 2010 - Jan 2011 Assessment of current practice and draft outline Feb – April 2011 Develop first draft May-July 2011 Develop Final draft Aug - Sept 2011 Publication and promotion * Each stage includes consultation by a core group of experts consumersinternational.org Your comments wanted! • 1st Draft is available in English and Spanish • Pick up a copy at Congress • Request an electronic copy aglayzer@consint.org or mshelton@consint.org consumersinternational.org We are seeking feedback on the following questions: • Does the manual adequately cover the issues relevant to monitoring in low and middle income countries? • Is the content adequate and easy to follow and is the style appropriate for this type of document? • A wide range of promotional strategies - is the manual addressing the right ones? consumersinternational.org CI Junkfood Generation: A toolkit for national campaigns consumersinternational.org What is the toolkit for? •Intended to help consumer organisations and others to lobby national governments to develop new or improve existing policies •Provides information ideas and resources to help you plan an effective campaign on a minimal budget •Campaigning ideas that can be transferred to other campaigns consumersinternational.org What is in the toolkit: •The case for action •Identifying allies •Look for opportunities •Gather evidence consumersinternational.org What is in the toolkit (continued): •Launch your campaign •Ideas for campaign actions and events •Using social media •Engaging the media •Lobbying the government •Next steps………. consumersinternational.org Toolkit resources on the CI website: •Lunchbox challenge •Famous characters event •Model letter to health minister •Model press release with survey results •Model press release for campaign event http://www.consumersinternational.org/our-work/food/key-projects/food-and-nutrition/junk-food-generation consumersinternational.org Any feedback or questions? consumersinternational.org Stay in touch! food@lists.consumersinternational.org And finally……..please look out for our consultation document on the forthcoming UN High Level Summit on Non-communicable diseases- out on or around the 9th May consumersinternational.org aglayzer@consint.org consumersinternational.org