www.pwc.com
NASSCOM
2010 Corporate Awards for
Excellence in Gender Inclusivity
PricewaterhouseCoopers India
Knowledge Partner for the Awards
NASSCOM Corporate Gender Inclusivity Awards
2010
5 Award Categories
1. Best IT services & product company
2. Best BPO company
3. Best emerging company (1-5 years in existence)
4. Best company with less than 1000 employees
5. Most innovative programme
Diversity in action
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Our award selection process
5 months, 61 organisations, 25 site visits, 5 winners
Created Application form
for Phase 1
Populated Evaluation
Matrix for Quantitative
data
Planned and Coordinated
Site Visits
Sent Validated
Application forms to
organisations
Created ‘Initial Short List’
for jury evaluation
DETAILED
SITE VISITS
Handled queries through
Open House, Emails,
Calls
JURY EVALUATION
Phase 1
Created ‘Initial Short List’
for jury evaluation
Received completed
Application forms
Final Short List for Phase
2
JURY EVALUATION
Phase 2
Clarified details and
Accepted forms
Agreed on parameters for
Phase 2 Evaluation
Final Award Nominations
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Highlights of this year’s process
• Nominations received from organisations that are…
- SMEs and large, Across Tier 1, 2, and 3 locations, Local and global
• 37 organisations (60%) participated for the first time
- Ability to provide the sought information highlights their
concerted efforts towards gender inclusivity
• Open house held for responding to queries in the nomination forms,
and the awards process
• Jury members’ participation in select site visits, strengthened our
observations and decisions
• Robust evaluation criteria – both qualitative and quantitative
• Case studies of leading practices will be published in the NASSCOM
website
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In Phase 1, organisations were evaluated on their
changes in women representation over 3 years
27 metrics were used to evaluate
organisations…
Organisations were also ranked on
defined qualitative measures
• Workforce diversity
• Business rationale
• Support function diversity
• Breadth and Depth of Inclusivity
initiatives
• Job offer diversity
• Recruitment rates
• Promotion rates
• Benefits resulted to employees
through Gender Inclusivity
• Resignation rates
• Outcomes and benefits achieved
for the organisation / society
• Pay Equity
• Future plans
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Phase 2 focused on validating the
information provided in the
nomination forms across various
parameters
Details of all the
evaluation
criteria, metrics,
definitions,
statistical
analysis, survey
feedbacks etc. are
made available in
our report
“Diversity in
action”
PwC
• Detailed site-visits lasting 3 hours per
organisation
• Interviews with key members of their
leadership team, HR/Diversity managers
• Surveys / discussions with women
employees at random
• Post site-visit clarifications
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We observed maturity across different aspects of
an organisation’s ‘diversity journey’
• Business objectives, culture,
environment
• Diversity Vision, Strategy and Goals
• Leadership commitment
• Diversity champions
• Diversity networks
Few
Several
• Deploy diversity & related policies,
engagement & awareness programmes,
support systems
Most
Creating a Diversity business case
Enabling catalysts for the
Diversity agenda
Creating the suitable work
environment
• Create and maintain tools to measure
inclusion, effectiveness, engagement Several
• Generate feedback on team, initiatives
Measuring and managing
progress
• Achievement of objectives
• Employer branding, value proposition
• Employee engagement, attraction,
retention
Demonstrating benefits
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Key observations
• Several organisations are understanding and appreciating the life
time events of a woman and consequently creating support
mechanisms for their continued contribution and career growth
- Further education, Marriage, Relocation, Child raising etc.
• Moving beyond representation & hygiene factors…
- Opportunities in decision making roles
- Parity in the employee lifecycle processes
- Fair and equitable culture / work environment
- Team / Role structuring etc.
• Significant drive & commitment from CXOs, managers
• Ensuring compliance to global / parent organisation guidelines –
policy and mandates
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Key observations (contd.)
Smaller / Newer organisations have to manage optimally given their
limited resources…
• Customise or replicate global/identified good practices
• Balance meritocracy and gender inclusivity
• Maintain balance between growing business demands, increasing
employee expectations and desired organisational culture
Larger organisations face more complexity, and have to do a lot more…
• Manage talent availability and inclusivity across roles, locations,
businesses and managerial levels
• Create and programme manage diversity business cases
• Engage, execute and sustain momentum over time
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Key challenges
Organisations with emerging diversity focus:
• Knowing how to start the diversity agenda and what to do
• Creating business cases for further investments and benefits demonstration
• Solving specific HR issues – recruitment, retention, representation
• Creating necessary policies, procedures, and content for training/awareness
Organisations with maturing diversity practices:
• Assuring progress and buy-in across the organisation
• Measuring diversity agenda progress and effectiveness
• Leveraging and demonstrating benefits
• Responding to ‘what next in diversity?’
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Next steps
• Undertake a ‘Diversity Diagnostic’ to know what your issues are, and
what needs to be done to ensure a gender inclusive environment
• Participate in the NASSCOM Diversity Awards in the future
• PwC will be launching a nationwide pan-sector “Diversity in the
workplace” survey which could identify systemic improvement
opportunities and enable sustainable talent management and growth
• All our findings from this year’s study are presented in our report
“Diversity in Action”
- CDs are available
- For further copies or queries, please reach out to the PwC – People
& Change consulting team
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Thank you
Congratulations
to all the
participant
organisations,
winners and
those who
receive special
recognitions
• The Jury
-
Ms Hema Ravichandar
-
Mr N R Narayana Murthy
-
Dr Rekha Jain
-
Mr Som Mittal
-
Ms Vinita Bali
• NASSCOM project team
-
Ms Sucharita Eashwar
-
Ms Kritika M
-
Ms Bharati Kapoor
• PwC project team
PwC
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Mr B Sivaramakrishnan
-
Ms Swastika Sen
-
Ms Sujata Deshmukh
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