Implementing the Business Services
Operations Research Event
Module Six:
•VI. Proposed Budget
•A. Costs associated with the proposed rebranding plan
•B. Proposed metrics to measure return on investment ROI
Objectives
•Define return on investment.
•Explain the importance of return on investment.
•Identify items to consider when devising a cost analysis
for your proposed rebranding plan.
Define return on investment.
Explain the importance of return on investment.
• Businesses are concerned with earning a profit, or return on investments, as
their primary goal of doing business.
• Another word for profit is return on investment.
• Return on investment is the amount earned as a result of a particular
investment.
• What will you require your business to spend on your proposed rebranding
plan? How will the benefits outweigh the costs of your plan?
• Rate of Return = Profit / Investment
Identify items to consider when devising a cost analysis for your
proposed rebranding strategic plan.
• Items to consider when devising your cost analysis:
– Cost of Personnel / Staffing
– Cost of Promotions
– Costs associated with Branding Materials, media, and messages
– Costs associated with maintaining the branding messages &
materials
– Etc
PostNet & DECA – Proposing Your Rebranding Plan
•
•
•
•
Give your proposed plan its own brand / theme / identity.
Be creative with your ideas.
Be specific, detailed-oriented, and organized.
Focus on how the customers and the business will both
benefit from the plan.
• Emphasize the rebranding competitive advantage.
• Include plans for evaluating the effectiveness of the
proposed plan.
• Include ideas for future rebranding.
Conclusion of Module Five:
VI. Proposed Budget
A. Costs associated with proposed rebranding strategies
B. Proposed metrics to measure return on investment ROI
• Remember, the ultimate goal with any business is to generate a profit / revenue.
• Give your proposed plan it’s own identity.