Rural Rebranding
REBRANDING PLACES
-describe rural places in the UK
-identify reasons for their decline
-explain why Cornwall is in crisis
What do you think?
 As a group I would like you to write as many words
as possible to describe rural areas in the UK
Countryside in crisis?
 Since the foot-and-mouth outbreak of 2001 an antiidyllic view of the countryside has emerged
 It includes ideas such as:
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Backward
Unsophisticated
Unfriendly
Environmentally damaged
Boring
Slow
What impacts has this had?
 I would like you to listen to the following song
 http://www.youtube.com/watch?v=78Y7cBLJWgI
 Now using the lyrics I would like you to identify
any problems or reasons why the countryside needs
to rebrand
Where is it all going
wrong?
 I would like you to sort the cards into the following
categories
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MINING
AGRICULTURE
QUARRYING
FISHING
Complete the mind map
What has caused this
decline?
 The decline in agriculture in the UK has reduced
employment and caused economic problems in rural
areas
 The lack of job opportunities results in out migration of
young people, resulting in an ageing population
 Services such as shops, schools and post offices close as
people move away for work. This creates more economic
problems and social isolation becomes worse
 Attracting new business and tourists through rebranding
will increase employment and services. This will then
encourage young people to stay in the area and new
people to move there.
Cornwall in Crisis
“Cornwall remains one of Europe’s most deprived
areas. Many coastal communities are still struggling to
find ways to face social, economic and environmental
challenges.”
Cornwall County Council
 4 million visitors per year yet many of the locals fear
that Cornwall is in crisis and in need of regeneration
Cornwall in Crisis
 One of the main
reasons for
deprivation in
Cornwall, like
many rural areas,
is their remoteness
 Geographers refer
to this as the core
and periphery
Core and periphery
 What does core and
periphery mean?
 Where are they?
 What does this mean
for places like
Cornwall?
 Using page 271
describe Cornwall’s
location
How can the rural survive?
 Create a spider diagram or a list to record your
ideas of different ways rural areas can rebrand.
 Think about:
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Culture
Industry
Farming
Tourism
How can the rural survive?