American Cancer Society
Active For LifeSM
Executive Director Training
What is Active For Life?
• Flexible, 10-week team-based worksite physical activity
program
• Team-based approach, with ability to set individual goals
• Receive a point for each minute of physical activity –
counts toward individual and team goals
• Participants, Team Captains, and Directors provide
encouragement to succeed
• Based on the Stages of Change Theory and the American
Cancer Society (ACS) Guidelines for Physical Activity
AFL Structure with Exec Director
Executive Director
Program Director
Team Captain
Participant
Participant
Participant
Participant
Team Captain
Participant
Participant
Program Director
Team Captain
Participant
Participant
Participant
Participant
Team Captain
Participant
Participant
Participant
Participant
Participant
Participant
Executive Director Role
• Highest role in the Active for Life (AFL)
program
• Suggested for companies running multiple AFL
campaigns with multiple Program Directors
(PD) (i.e., an organization composed of a
corporate office and two satellite offices, the
organization could establish an ED to oversee
the AFL company wide campaign and PDs to
implement the campaign at each satellite
office)
Executive Director Role
 Receive the email invitation to serve as the
Executive Director
 Click on the Link or copy the link in its entirety
and paste it in your browser, press return/enter
Complete the Invitation Process
 Click “Accept
Invitation”
 If you DO NOT
have an ACS
Account, choose
“REGISTER”
Establish Campaign
 Complete each field of the form and save
(explanation of each field is on the following two slides)
Campaign Management Fields
 Name the campaign
 Set the campaign start date -(date of the 10 week
campaign) The Campaign Finish date will populate 10
weeks from the Campaign Start date
 Post-Campaign Survey Deadline -determines how long
you want to allow participants to complete the postprogram survey
 Program Director- select a user to be a Program Director
or click Invite PD to invite a Program Director
 Enhanced Campaign-If “yes” participants will be able to
add a food tracker, weight tracker and/or BMI calculator
to their personal dashboard. These tools are optional,
confidential, not a part of the AFL reporting system and
are simply provided as additional resources for individuals
to use during their AFL campaign.
Campaign Management Fields Cont.
 Enable News- use 10 weekly newsletters as default news
to display as weekly campaign news for participants to
see
 Enable Motivational Emails- If “Yes” users will receive
automatic email messages supporting them to meet their
goal or congratulate them for exceeding their goal.
Individual users can choose to stop receiving these
automatic emails by updating their profile.
 Campaign Supports Bonus Points- Bonus points are
determined by the company and are an optional feature
to the AFL program. Bonus points are reported in AFL
campaign reports. You or the Program Directors and/or
Team Captains will need to communicate to participants
what counts as Bonus Points in your campaign(s).
Campaign Tools
Executive Director Abilities
Step by step instructions are available in the Help
section in the AFL site
Some examples of abilities are below:
 Invite Program Directors, Team Captains, and Participants
 Email Participants
 Move participants
 Edit User’s Physical Activity Goal
 Change Team Captains and make Co-Captains
 Manage teams and campaigns
 Add or Manage Offline Users
 Manage Campaign News
 Select additional Survey Questions
Campaign Tips
Executive Director Resources
Campaign Tips contains tips and resources needed to learn about
AFL and implement successful campaigns
Some tips include:
•AFL ED Training Manual
•AFL Suggested Campaign Timeline
•Access to our Print On Demand Site
•AFL Best Practices
•Access to ACS Podcasts series
Executive Director Reports
Executive Director reports allow you to see company wide, campaign,
team and participant levels
My Dashboard
An ED must either be a Team Captain or a Participant on a team to
have a dashboard. The dashboard is where the company message,
campaign news, activity tracker and optional nutrition and weight tools
will display.
Help Features
The Help Button is role specific and has step by step instructions on
how to do common ED tasks. Each role in AFL has access to the Help
button.
Future Sign Ins
 Each time you are ready to sign in to Active
For Life, go to www.activeforlife.org
 Click “Sign In” to access Active For Life
 Do not attempt to sign in with your
invitation link
Executive Director Checklist
 Invite Program Director(s)
 Communicate the details about the Active For
Life campaign and let people to know to look out
for email invitations and/or direct people to the
Join a Team button if applicable
 Review optional survey questions and select if
any are appropriate for your campaign
 Prepare your optional company wide/campaign
news
Join a Team!
Need More Help?
Contact your ACS
Relationship Manager
or activeforlife@cancer.org