Matt Fleming
President
Not the Modern Mission Statement
What does Baldrige say?
Baldrige Organizational Profile.
P.1.a(2) Vision and Mission
What are your stated PURPOSE, VISION, VALUES
and MISSION?
Helps Employees and other Stakeholders
develop a common understanding of your
Organization.
It’s really important!
What is Baldrige?
The foremost collection of Leadership and
Management Principles.
30 Principles in total.
#1 Principle is an effective, well-deployed
Mission Statement.
What is a Mission Statement?
Document containing the organization’s:
 Vision
 Purpose
 Mission
 Values
What does MidwayUSA say?
“You cannot achieve and sustain greatness,
without a GREAT Mission Statement!”
Larry Potterfield
Why is a Mission Statement important?
 Helps everyone better understand the organization
 Helps unify the organization -- teamwork
 Helps to hire the right Employees
 Helps with Employee evaluations
 Contains Strategies which guide all decision making
 First building block of Strategic Planning
 Improves organizational performance
Start with your Mission
What we do
What does your organization do?
Elevator response…
Mission of MidwayUSA
What we do
“We are a catalog and internet retailer of
shooting, hunting and outdoor products . . .”
“. . . relying on high-performing Employees,
cutting-edge technologies and the modern
leadership and management principles from the
Baldrige Criteria for Performance Excellence.”
Mission of MidwayUSA
What we do
“We are a catalog and internet retailer of
shooting, hunting and outdoor products, relying
on high-performing Employees, cutting-edge
technologies and the modern leadership and
management principles from the Baldrige
Criteria for Performance Excellence.”
Mission of K-12 Public School ?
What we do
We are a K-12 public school, providing basic and
advanced educational programs, to highlyengaged students and parents, through
dedicated, high-performing teachers and staff,
advanced technology and modern facilities,
systems and processes.
Vision
Our desired future state
What is your desired future state?
Elevator response…
MidwayUSA Vision
Our desired future state
“To be . . .”
“. . . the best-run business in America . . .”
“. . . for the benefit of our Customers . . .”
MidwayUSA Vision
Our desired future state
“To be the best-run business in America for the
benefit of our Customers, by systematically
applying the modern leadership and
management principles from the Baldrige
Criteria for Performance Excellence.”
Vision of a K-12 Public School ?
Our desired future state
To be the best-run, most-respected school
district in Missouri, for the benefit of our
students, parents and other key stakeholders, by
systematically applying the modern leadership
and management principles from the Baldrige
Criteria for Performance Excellence.”
Vision
Our desired future state
It’s critically important that the vision be
grand and memorable.
Every MidwayUSA Employee here today can
recite the Company’s Vision.
Missouri is the ‘show-me’ state; so, let’s
choose one Employee to show us.
Purpose
Why we exist
Why does your organization exist?
Elevator response…
MidwayUSA Purpose
Why we exist
“To maximize the long-term value of the
organization . . .”
. . . “for our shareholders . . .”
MidwayUSA Purpose
Why we exist
“To maximize the long-term value of the
organization, for our shareholders, by meeting
or exceeding the requirements of our Customers
and other key stakeholders.”
Purpose of K-12 Public School ?
Why we exist
To improve the quality of life for our students,
our community, our state and our nation, by
providing an excellent education for all students.
Values
The family principles that guide us
• What are your family principles?
• Elevator response…
MidwayUSA Values
The family principles that guide us
Honesty
Integrity
Respect for others
Teamwork
Positive Attitude
Accountability
Stewardship
Loyalty
Values are Universal
The family principles that guide us
These principles are yours, as well as ours.
Values of K-12 Public School
The family principles that guide us
Honesty
Integrity
Respect for others
Teamwork
Positive Attitude
Accountability
Stewardship
Loyalty
Values
The family principles that guide us
It’s critically important that the values be true
and memorable.
Every MidwayUSA Employee here today can
recite the Company’s Values.
Missouri is the ‘show-me’ state; so, let’s
choose one Employee to show us.
Deploy, Deploy, Deploy
Postings throughout your organization
Regular and systematic communications from
Senior Leaders
Orientation of new hires
Company planning meetings – SP, SOTB & DKS
Actions of Senior Leaders
Memorization Challenges and Contests
Matt Fleming
President