DEC5068
Contemporary Management &
Entrepreneurship
Mr. Tan Teck Ming
Centre for Diploma Programmes
Multimedia University
tmtan@mmu.edu.my
www.facebook.com/sobbez
www.brandattachment.com
FSER 2009 (06-252 3091)
course outline
• Overall about DEC5068
- fundamental of business management
entrepreneurship subjects
• 70% Course Work
- classroom assignment and project
• 30% Midterm
- open book (case study)
Assessment
• Week2 (10%)-MMU business environment
• Week2 (10%)-Air Asia operation summary
• Week3 (20%)-Web operation management +
Social media marketing
• Week4 (10%)-Business plan
• Week5 (10%)-Business plan
• Week6 (5%)-Business plan
• Week7 (5%)-Business plan
• Week8 (30%)-Midterm 2 hour open book
Week2 (10%)-MMU business environment
Observation on:
• Economic environment
• Social environment
• Political environment (Policy)
• Legal environment (Rules and regulation)
• Technological environment
(500 words)
Week2 (10%)-Air Asia operation summary
Read the AirAsia material as given, write a
proposal on how the AirAsia’s operational
Business Modal could lead to international
business.
(500 words)
Week3 (20%)-Web operation management +
Social media marketing
Choose
any
one
of
the
Social
Media
Company
(http://en.wikipedia.org/wiki/Social_media), explain the nature of the business.
(300 words , 5 marks)
Based on the above Social Media Company, explain how the company perform their
Web Operational Management in term of
1) Web Strategy,
2) Web Governance,
3) Web Execution, and
4) Web Management
(800 words, 15 marks)
DON’T COPY ＆ PASTE
Business plan 30% (Week 4 to 7)
Please brainstorm a business that you wish to propose
to investors, in order to get financial support ($$$),
amounted RM 500,000.
Based on the idea of the Business that you want to do,
write a business proposal, update from week 4 to 7.
Make sure the proposal is realistic (can operate),
impressive, believable, as well as easy to understand.
Excellent business plan would be recommended
to BICC competition
Week4 (10%)-Business plan
You should focus on the following sections in this
week, make sure you have finished before the end
of this week.
1)Description of Product or Services
2)Marketing Plan
Please include Image, figure, graph to impress the investors.
(300 words)
Week5 (10%)-Business plan
You should focus on the following sections in this
week, make sure you have finished before the end
of this week.
1)Operational Plan
2)Management and Organization
Please include Image, figure, graph to impress the investors.
(300 words)
Week6 (5%)-Business plan
You should focus on the following sections in this
week, make sure you have finished before the end
of this week.
1)Projected Sales
2)Startup Expenses and Capitalization
3)Cash Flow and Financial Plan
Please include Image, figure, graph to impress the investors.
(150 words)
Week7 (5%)-Business plan
You should focus on the following sections in this
week, make sure you have finished before the end
of this week.
1)Executive Summary (1 page)
2)General Company Description (2 pages)
Please include Image, figure, graph to impress the investors.