Social Inclusion Projects
Good practices for a wide rage of target groups
Lies Lambert
Mobiel 21
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Sustainable transport
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Mobility management
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Wide range of target groups
Social Inclusion for M21
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Social inclusion = include people, don’t exclude
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Available
Accessible
Affordable
Acceptable
 Non-discrimination
 Listen to the target groups needs
 Empowerment
 Advocacy (target group => policy makers)
An overview of projects
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Childfriendly public spaces
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Accessible workplace
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MESsAGE
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Cycling friends
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Bambini
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Together on the move
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Save the Sidewalk
Childfriendly public spaces - what
Participation of children in the (re-)construction of public spaces
• Children of 10-12 years
• In 2 schools in Jette (Brussels Capital Region)
• Three meetings
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Discussing routes
Priority list of 10 key expectations of public space
Exchange of idea’s with policy makers and planners
Childfriendly public spaces - why
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Accessibility
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Acceptability
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Participation is an essential part of (re)construction of
public space
What is good for children is good for all (design for all)
Citizenship starts young
Five levels of participation
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Children are being listened to
Children are stimulated to share their ideas
The ideas of children are taken serious
Children take part in decision making processes
Children share power and responsibility in the decision
making process
Childfriendly public spaces - results
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Recommendations for planners
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Benches
Public dustbins
Grass
Chip stand
Trees
Picnic spots
Drink water
Bike racks
Water
Street lighting
 Nothing unrealistic
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Recommendations for policy makers
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Talk to children, listen to children
Good preparation
Take children serious
Work together : planners, schools, authorities
Accessible Workplace - what
Encourages sustainable, safe and independant travel
behaviour in sheltered workshops
Four sessions
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Explorative meeting with management
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Practical session with employees
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Step-by-step plan with management
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Summarizing brochure
Accessible Workplace - why
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Empowerment
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Enabling the target group to work
Availability/Accessability/Acceptability
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Special-needs-target-group travels daily
Concern of management about traffic safety
Accessible Workplace - results
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Support in five sheltered workshops in Flanders
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Bridge between employees and management/local
authorities
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Education, information, awareness raising
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Employees
Management
Neighbourhood
Local authorities
MESsAGE - what
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Research project
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Mobility and the Elderly: Successful AGEing in a
Sustainable transport system
Contribute to the extension of the transportation
autonomy of older people
Increase the use of sustainable transport modes within
this target group.
M21
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Action research at five different sites
• Problem and needs assessment
• Development of actions
MESsAGE - why
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Acceptability
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Empowerment
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Suitable transport modes are needed in every stage of
live
To stay mobile means sometimes switch transport mode
at a certain age
How to use different transport modes?
Inform, educate
Accessibility/ Availability/ Affordability
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What needs, problems occur
How to overcome them?
MESsAGE - results
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8 actions on self chosen topics conducted by the elderly
• Empowerment
• Brussels Capital region: direct contact with policy makers
Sint-Truiden
Leuven
Mons
Gembloux
Brussels
Survey elderly
about information
needs
Courtesy
campaign on the
bus (posterscartoons)
Scrapbook with
pictures and
explanation about
black points
Presentation of the
scrapbook at round
table debate with
policy makers
Survey by and
among senior
citizens : needs
and wishes
regarding transport
Organisation of
roundtrip on
Brussels PTnetwork
(target group
policy, youngsters)
to raise awareness
about problems
Articles for city
magazine with PTinfo
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Presentation at
annual senior
week
Policy recommendations
• Local authorities by elderly
• Higher level through research
Cycling Friends - what
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Offer migrant women cycling experience
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Buddy system
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Benefits
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Introduction of an experienced cyclist and a 'new cyclist' to each
other.
Go on cycling trips together
Gains confidence in traffic
Pleasant and mobile activity
Intercultural exchange
Support by a local project team
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organising an acquaintance moment
dusting off the participant's knowledge of the traffic rules
basic training on how to repair your own bike
organising a big cycling tour with a pick nick
…
Cycling Friends - why
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Availability/Affordability
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Accessibility
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Migrants and senior citizens experience most difficulties
with cycling.
Acceptability
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A simple and cheap way of travelling.
In Belgium, cycling is acquired during infancy
A lot of other cultures the bicycle is a toy or even
forbidden (e.g. for women in Afghanistan)
Empowerment
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Transport autonomy for women
Cycling Friends - results
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Leuven
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The project is very successful.
The city integration services fully support the bicycle
friends project.
10 couples per year since 2008
More and more cities start the project.
Bambini - what
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Increase the presence of soft mobility in the lives of
small children
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Motivate parents to use car-free mobility
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Achieve internalisation of eco-friendly means of
transport from early on.
Bambini - why
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Acceptability/Accessibility/Affordability
• Information and education for parents and stakeholders
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Empowerment
• Children can make their own choices
=> What they don’t know, they don’t ask for
• Now and in the future
Bambini - results
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A set of toys focussing on sustainable modes of transport
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Toolkit „Living and playing streets“
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Set of educational materials, templates and guidelines for prebirth classes and their training centres
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Set of educational materials, templates and guidelines for
crèches and their training centres
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Set of educational materials, templates and guidelines for
kindergartens and their training centres
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Material development for higher education and university
sector
Together on the move - what
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Energy efficient transport training for low skilled immigrants
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Together aims to
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Enhance the quality of life of immigrants
Facilitate social inclusion
Conserve essential energy resources for future generations.
Together on the move - why
• Accesibility
• New transport modes
• Complicated transport systems
• Acceptibility
• Car as a status symbol
• Cycling as a transport mode
• Affordability
• Non-discrimintation & integration
• Precondition for finding work
• Feeling socially included
• Successful integration into a new society
Together on the move - results
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Background research
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Implementations
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Immigrants & travel behaviour
Context conditions for knowledge transfer
Policy integration Strategies
Creative workshops with experts
Develop 5 modules
Test in all countries
Keep on moving
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Adaptation of test materials: April
Start the implementation: May
More information: Ecomm 2012 - Frankfurt
Save the Sidewalk - what
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Campaign towards among citizens about the city's
accessibility
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Message: keep the sidewalk free of obstacles; no
inconveniently parked bikes, cars or other objects.
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Campaign materials and different kind of actions
such as experience trail, street theatre moments,
exhibition, photo contest, reward-action etc.
Save the Sidewalk - why
• Acceptability – non-discrimination
• People need to be reminded about how important it is to
keep the sidewalks free of obstacles
• Accessibility
• Make the sidewalks safe and accessible for all.
Save the Sidewalk - results
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The first Save the Sidewalk campaign was
introduced in 2008 and mainly tried to reach the
students of Leuven.
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Other Flemish cities like Antwerp, Ghent (2009) and
Mechelen (2011) have also organised Save the
Sidewalk actions.
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Currently Leuven, Kortrijk and Waregem are
participating in the campaign.
Conclusion
No matter who you target:
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Listen to them
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Talk to them
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Use experts, local authorities, neighbours, ...
Coach
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Adapt your language, style
Work together
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Don’t think you know what they think/need
Good preperation
Use your experiences to influence policy makers
More information
• www.mobiel21.be
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English & Dutch
• www.mobile-bambini.eu
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English
• www.together-eu.org
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English
• www.reddestoep.be
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Dutch
Questions
Exercise
Design your own project
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Choose your target group
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Choose your stakeholders
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Define your goal
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Choose your focus
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Choose a way of working
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Participation, education, information, awareness raising
Game, educational walk, focus group, peer-to-peer
approach, lessons, bring people together,...
Operationalize your output