BSNL Trust Card
What is Trust Card?
• Co-branded Prepaid Card for all ‘Citizens of India’ by BSNL & ItzCash
• Easy alternative to cash and works like Cash
• Payments for all BSNL services across all circles
– BSNL Mobile post paid and prepaid
– BSNL Landline, WLL services
– BSNL VAS products
• Payments at over 10,000 other ItzCash billers for digital payments which
includes categories like:
– Travel
– Utility
– Telecom
Key Success Factors for Prepaid Cards
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Environment
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Need
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Very high mobile penetration has brought prepaid cards culture
Discount available on payments through Pre Paid cards
Easy recharge of cards available at corner shop
Overall costs and fees are affordable
Safety - Cash is dangerous to carry
Difficulty in making small payments as change is difficult to find
Billers need not make elaborate arrangement to collect money
Convenience - Helps in Making payment without queues
No need to expose your full bank balance through Internet banking/Debit card while
making payments
Advantages
– Easy to make small payments over phones (mobile/landline/Internet)
– Facilitates on line payments remotely thus saves consumer time & resources in going
to make cash payments
– Direct saving through available discounts
– Nation saves on currency/coins printing
– Prevents circulation of fake currency
– Limits risks
Features of Trust Card
• At par value product – Empowers the user to make payments for
services safely and conveniently.
• No hidden costs – Customer can utilize full value of card.
• Pay online, on-mobile and IVRS.
• Micro payments - Uniquely enables the consumer to process micro
payments of `10 upto ` 10,000 . These micro payments will help the
BSNL customer to purchase VAS products.
Features of Trust Card
contd.
 There are two types of Trust Cards
 Card for retailers (B2B – Business to
Business):
• For selling BSNL VAS, payment of other bills on
behalf of customers and topping up customer
cards.
• On these cards special discounting to retailers for
VAS retailing is given
 Card for customers (B2C – Business to
Customer):
 Common customers may use this card for direct
bill payments/ prepaid top-up etc. on their own.
Features of Trust Card
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For issuing B2C card KYC is required
– No KYC
• Card can be loaded with Rs. 10,000/• Payment can be made for utility bills only viz. electricity, telephone,
water tax etc.
– Full KYC
• Any kind of transaction allowed,
• Amount which can be kept in Card – Maximum Rs. 50,000/• Individual recharge amount – no limit, subject to overall limit
• Daily payment limit – No upper limit
• Annual payment limit of Rs. 2 Lakhs.
Recharge/ Upgrade:
– Reloading with a TRUST ‘recharge’ voucher available at the nearest
outlet.
– To increase limit of card, opt for upgrading the card facility by giving full
KYC.
Why should I use TRUST Card?
• Avail 1% discount in next bill, if making payments of
BSNL bills through Trust Card.
• Retailers are duly incentivized with commission on
each bill payment & Mobile top up through their card.
• All other advantages/ convenience of pre paid cards
• Make payments of about 10,000 services on line.
Advantages over competing products
• TRUST Card can be used to pay bills, purchase talk
time of other Telcos which is limited in case of Airtel
Money.
• Payments through Trust Card can be made either
online or through SMS or over IVR. However Airtel
money can be used only through mobile.
• Airtel Money allows payments of limited no. of billers
however Trust Card supports for 10000+ billers along
with payments for BSNL services.
• No processing fee/KYC charges/upgradation charges.
Advantages Over Credit Card
• Credit cards are more risk prone.
• Procedure to acquire a credit card is lengthy &
tedious.
• Default on Credit card payment can ruin your credit
rating and even deny you future loans.
• For Trust Card, just visit BSNL CSCs / ItzCash world
outlets and fill the KYC form and get it.
• Prevents you going overboard while spending
How to use TRUST Card?
• Card has a 12 digit account number and 4 digit password (which is
masked) on
backside.
• Unmask account number and password after purchase of card and
use it to make payments.
• Don’t reveal your card or PIN no. to any one
• To know more visit www.bsnlitzcash.com or call 1860-345-7575.
• List of billers for which payment can be made, along wiith applicable
tariff is available on above website
Action plan For Promotion by Circles
• Retailer list on BSNL website:
To put ItzCash retail
network list on BSNL websites so that end consumer is aware where he
can avail BSNL services
• 1% discount on postpaid bill payment:
To
create awareness that consumer can avail 1% discount on postpaid bill
payment through Trust card
• Database promotion:
To share consumer database with
ItzCash team, so that they can do some promotion to drive footfall for
BSNL services at ItzCash World Outlet
• Bill branding:
To put info about availability of Trust card on
bills thus helping the end consumer to walk in at outlet and avail Trust
card services
• To promote trust card on BSNL website for
both retailers and consumers.
Way Forward
• B2B card made available in 400 cities
across India. List of cities available at
Intranet.
• B2C card shall be made available in
market shortly
Thank You