Link Building
Link Building Workshop
How to get Links
Co-citation
Link building Do’s
Link building Don’t’s
Getting Links
This is the hard part!
There is no magic formula or magic tricks to get links
People Link for 2 reasons:
1.
What's in it for me?
- Financial Reward
- Add Value to my sites, Hitwise Top Logo Site etc
- You’ll reciprocate and I’ll get better rankings
2.
What's in it for my users?
- They can find other useful resources
- We are such a leading supplier, your site would seem improper to your users without
me.
Cant think of any reasons? Go back to the drawing board. Ask
yourself…..What would you link to?
How to get links
Find sites and join the core
Use the Search Engines and look for keywords
Find who is linking to them…….use this trick: link:www.site.com
Find good directories or Search engines … use this trick…… loans add url
Content Content Content
Asking for links is dull and tedious. Creating content to get links without asking is
exciting and fun.
Write an article or press release and send this out to other related websites.
Websites will include your article if it adds value to their site and users.
Spend more time writing content than building link pages!
How to get links
Buy Links
If you can set aside budget then buy some links
Does it work? Yes it does!
Do search engines like it? No they don’t.
Buy links from a high authority site and make sure its an on topic site.
Charity sites can be cheap! They want sponsorship.
Ask them to put the link at the top of page or within content (extra traffic)
Useful site:
www.text-link-ads.com Text Link Ads Inc. currently places ads for a wide range
of clients, from Fortune 500 companies to individual Web site owners
You spend money…..but you get traffic and it improves your rankings
Search Engines Identify Link Spamming
Search Engines identify blocks of links that maybe advertising
They look for anything labeled ‘sponsored links’
Links in blocks that constantly rotate
Links clustered running off to other sites
Links containing unrelated words to page
Links containing popular keywords, if unrelated to page
Pages ending with links.htm etc
Someone has linked to you
Great! Is that it? Can I just sit back and relax?
Not really! You should check:
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On page relevancy. Is the page relevant to your site?
On page placement. Where is the link? Within body text? Footer? Links within
blocks of text are more likely to be considered honest and legitimate
Anchor text. Search engines do look at the anchor text in links to give them a
clue as to what the existing page is about and also what the target page is
about. Example: Manage my profile
Expertise. Is the page highly regarded and does it link to other useful resources?
Honesty & Integrity. Is the page full of links? How easy does it perceive to get
links on that page?
Check for rel="nofollow" attribute
Check the sites robots.txt file for:
User-agent: *
Disallow: /links/
Click on the link, does it work?
Link Co-citation
Assumptions
A) A hyperlink from page A to page B is a recommendation of page B by
the author of page A
B)
If page C cites pages A and B, then A and B are said to be co-cited by
C. Pages A and B being co-cited by many other pages is evidence that
A and B are somehow related to each other.
Link Building Do’s
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Do you have a good proposition? If you cant think of one don’t bother
Make an effort to establish personal communication
Make it easy for them, send them your HTML code with your anchor text
Write an article, press release etc. Make sure you put links (good anchor text)
in the content
Buy links if you have to
Use Anchor text that accurately describes content of your webpage
If you have a forum, blogs, guestbook's you should add rel="nofollow" to all
the links. <a href="http://www.site.com" rel="nofollow">Visit My Page</a> If
Google sees nofollow as part of a link, it will:
- NOT follow through to that page.
- NOT count the link in calculating PageRank link popularity scores.
- NOT count the anchor text in determining what terms the page being linked to is
relevant for.
8.
Get a few links from quality sites rather than hundreds of links from really bad
sites.
This is hard work and will take ages. Is this all worth it?
- YES! It’s hard work and that’s why search engines use it as a criteria
Link Building Don’ts
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Send hundreds of unsolicited emails begging for links
Reciprocation is fine but it should be a valuable one
Create link pages on your sire i.e. links.htm or links1.htm, links2.htm etc.
Create a page called popular_travel_sites.htm
Get links from site that clearly spam or sell links
Buy text links all at once. Buy them slow!
Link all your sites together if they are unrelated and on the same server
Don’t sign up to link farms etc, if its free its probably crap!
You could harm your ranking if you do any of the above
Questions?