Recruitment: Building Opportunities Recruitment Goals • Importance of Membership • Factors Affecting Recruitment • The Basic Ingredients – Identify Target Audiences – Develop Marketing Plan • Removing Roadblocks • Collecting Dues • Fundraising Ideas • Summary Importance of Membership • Need new recruits to replace those who graduate or move on. • Recruitment efforts can expand student learning, involve the community and build your program's size, prestige and support. • The more students, the wider and more influential your results. • Linked to Extended Day / Year Standards – Chapter will have a minimum of 80% FFA membership. – Extended Day / Yr salary was created to work with FFA members after school and during Summer. – Submit enrollment count (Membership based on Unduplicated) – Submit roster by October 15th Strive for 100% FACTORS AFFECTING RECRUITMENT The Basic Ingredients • Establish Expectations – How many members do you need to reach 80%? – How many members do you need to reach 100%? – Who will do what? How and When will they accomplish it? • (Officer / Alumni / Teacher) – Establish S.M.A.R.T. Goals • Specific, Measurable, Attainable, Realistic, Timely Research • Effective Recruitment Strategies and Activities used by Ag Teachers (By Rank) – Feeder School Contact – Agricultural Teacher / Student Interaction – FFA Chapter Events – Publications – Curriculum – Parents/Teachers/Support Groups – Recruitment Events • Myers, B., Dyer, J., & Breja, L. (2003) Recruitment Strategies and Activities Used by Agriculture Teachers. Journal of Agricultural Education. Vol 44. p94-105. Identify Target Audience • To be successful in meeting your recruitment goals, you will need to identify a much larger group of prospects than the actual goal you have set. • Start Recruiting Early • Focus on “Next Generation” – Students who are first eligible to take your courses this year – Students with “extra” elective hours – 4-H members, CTSO members, Sports – Students working at agriculture-related businesses – Students working in agriculture-related jobs for nonagricultural businesses – Science fair entrants Develop A Marketing Plan • Develop a Theme – “Awaken the Echoes” • Media Coverage – Inform public, teachers, guidance counselor, administrators – Develop newsletters, recruitment videos, webpage, etc. • Youtube • Pope High Website Develop A Marketing Plan • Showcase Diversity – Field Trips, Livestock, Curriculum, SAE, CDE, etc. – Plan Activities and programs that offer variety – Organize social events – Have a presence at school activities • Brainstorm – Develop Recruitment Activities to Gain Student Interest Recipe for Success • Planning a Recruitment Activity – Identify your audience. – Reflect on your program. • List the benefits of your program and see how they relate to the target audience. – Balance the educational aspect with fun activities. • Include audience participation as much as possible to retain interest and excitement. – Involve current students and FFA chapter officers to promote your program. • The audience will be more receptive if the activity includes someone their own age. – Provide each participant with a brochure, handout or flyer with additional information. Recruitment Ideas • Ice Cream Social • Sale Beef Sticks • Peanut Boil • Sale Fruit • FFA Idol (Talent) • Give T-Shirts • Wild Game Supper • Trip to Fair • Ag Olympics • Kiss A Pig • Farm Safety Camp (young) • Sign Up 5 Friends / Get 1 • Pizza Party • Challenge Class to 100% – Reward with meal Membership Free • Attend other school events Removing Roadblocks • Common Obstacles – Course scheduling conflicts – Block scheduling – Conflicting graduation requirements – Lack of diversity in your program – Lack of awareness about your program – Perception of your courses – Perception of careers in agriculture – A mismatch between the program and student and community needs. Collecting Dues • Keep adequate and accurate records – Produce Receipts – Treasurer Spreadsheet (Excel) – Let Chapter Secretary maintain Spreadsheet • Develop Membership Form • What are some ideas to help build Chapter Funds? – Group Discussion Fundraising Ideas • Raffle (Deer Stand, Mower, etc) • Booth at Local Fair • Fruit Sales • FFA Foundation Projects • Pageant • Plant Sales • Auction • Boston Butt Sales • Grant • Chicken Sales • Sponsorship (Jacket, Trip, Dues) • Country Meats • Sale Snacks During School In Summary • What have we learned? • Questions – General? – Class Improvements?