Marketing
Your Launch
April 18-19
Everybody markets.
Most do it poorly.
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FIVE STAGES OF CHURCH
PLANTING RELATED TO
MARKETING YOUR LAUNCH
Why so few are speaking about
marketing today:
1. It is uncool
2. They don’t think it will work
3. They only use word of mouth
4. Perception that it costs too much
5. Not want to share trade secrets
POLL #1
12 Rules For Marketing
Success
An athlete is not crowned unless he
competes according to the rules.
II Tim. 2: 5
1. Build Up Your Faith
What promises or truths can
you build your faith related to
marketing on?
“Do you not say, ‘There are yet four
months, then comes the harvest’? Look,
I tell you, lift up your eyes, and see that
the fields are white for harvest.” John
4:35 ESV
And Jesus came and said to them, "All
authority in heaven and on earth has
been given to me. Go therefore and make
disciples... Matt. 28:18, 19a ESV
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Why mass market your launch
1. Great way to discover the ripe
2. Guests come at same time
3. Reaches beyond your reach
4. It is a fast way to gather a crowd
5. Vital if you have a small core
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Wisdom has built her house; She has
sent out her young women to call from
the highest places in the town.
Prov. 9:1...3 ESV
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Project #1
Outline why it is worth time and
money to implement an effective
marketing strategy.
2. Clarify Your Assumptions
1. People are not eager to be reached
2. People resist change
3. People are overloaded
4. Harder soil = harder work
5. Takes many to find a few
6. Rifled marketing gets more distance
Project #2
What other assumptions should we
be making?
3. Laser Your Purpose:
Get the unreached to come
You Ready To Market When You:
1. Understand your target
2. Know what you are offering
3. Have resources to get to many
4. Know it’s limitations
5. Can back it up
Project #3
What do you need to get ready
before you start marketing?
4. Highlight Your Unique
Benefits
What is in it for them?
1. New
2. Easy to understand, practical Bible
teaching (mainly message)
3. Close by
4. Focus on the real Jesus and lets
the Bible trump all traditions
5. Honor for those who earn it
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How to milk the newness factor
1. Monthly Previews
2. 1st Public Service, 2nd, 3rd
3. Grand Opening
4. Introductory Service
5. First Easter
6. First Christmas
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How much will it cost to receive
the benefits?
1.Very little to “come and see”
2.Everything if want to experience God
and to bear much fruit
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Project #4
List all the things that make your
church distinctive from other
churches.
5. Choose a Respectable
Name
The best names…
1. Feel like a church for anyone who
lives in this area
2. Avoid negative stereotypes
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Baptist Cath Meth. Penta C of C
Pushy
86
7
0
29
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Self-serving
50
32
14
5
13
Discriminates 47
44
5
15
35
Hateful
30
13
5
15
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Modern
15
4
50
19
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Examples of good names
• Fellowship of the Woodlands
• Northwood (Church for the Communities)
• Seabreeze Community Church
• Bay Marin
• Mission Trails
• South Bay Church
• Stonewater Church
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Project #5
What names are you considering for
your church? Why?
6. Blitz Your Area
1. Send or deliver cards
2. Internet marketing
3. Banners around the area
4. Newspaper articles or ads
5. Invitations cards
6. Radio or TV spots
7. Theater ads
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POLL #2
Project #6
What are all the ways you plan to
blitz your area?
7. Design Alluring Direct
Mail Pieces
Advantages Of Direct Mail
1. Must be handled
2. It zeros in on your target
3. Staying power
4. Can be passed on
5. Is a good investment
6. Can say a lot on it
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Direct Mail Design
1. Event oriented with a date
2. Written from their point of view
3. Utilize “you”
4. Focus on benefits not features
5. Motivational not informational
6. Get advice, and multiple proof
readers
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Project #7
Pick this flyer apart. What could be
better?
Evaluate this flyer
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8. Grab Their Attention
Be Remarkable
Break through the “I’m too
busy” filters:
1. High Interest (felt needs)
2. High values
3. Unique
4. From a trusted friend
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50
Project #8
What do you think will grab your
target’s attention?
10. Craft Appealing Message
Titles
Effective Message Titles
1. High interest or values
2. Clarity over cleverness
3. Pathway to success
4. Tie in with a current event, season
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Project #9
Pick this flyer apart. What could be
better?
Project #10
List some message titles that you
believe your target would respond to.
11. Describe Yourself
Carefully
Project #11
How will you describe yourself and
your church?
Increase Effectiveness by:
1. Hitting the area repeatedly
2. Inviting people in several ways
3. Making it easy to read, and
understand
4. Using the right level of excellence
5. Giving yourself plenty of time
Project #12
What are some ways you can
increase the effectiveness of your
launch?
11. Execute The Details Of
Your Marketing Strategy
Checklist for Direct Mail
Basic Information to include:
 Date and day of week
 Time
 Location – map
 Phone number
 Email
 Website
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Website
1. What is your purpose?
2. See it as an extension of your mailer
3. Don’t give too much away
4. Make it very easy to find
5. Think motivational not informational
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Checklist For Direct Mail
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
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Highlight the message
Bulk mail permit
Printer
Turnkey mail house
Address “Our Neighbors at”
Children’s ministry
“Jeans OK”
Timing with post office
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Project #13
What do you still need to check off
your direct mail checklist?
12. Stick With What Is
Working
Project #14
What do you still want to know about
marketing?
Rap Up and Next Sessions
For more information:
Launch Training, www.
saddleback.com/aboutsaddleback/leadersh
ipacademy/launch/
Dr. John Worcester
Church Planting Leadership & CNBC
Saddleback Church Planting Consultant
Johnw@churchplanting.net
ChurchPlanting.net
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