Franchise BIZ Experts, LLC
FOUR PILLARS FOR INVESTORS
Dick Humphrey
President & Founder
dhumphrey@franchisebizexperts.com
Office: 877-941-0002
Cell: 303-919-0009
SO MANY CHOICES TO SELECT FROM
3,000 Franchises
Over 300 different Industry Categories
How Can You Ever Decide?
What are you to do?
Franchise Success Rate
• Franchises have
90%+ success rate
a
• Most people can’t
even predict that they
can keep their jobs
with a 90% certainty.
•The average length of
employment in the
USA is 2.5 years
Source: US Dept of Labor
• Average time to
obtain next job is 40
weeks
INTRODUCING
Franchise BIZ Experts’
FOUR PILLARS’ PROGRAM
FBE’S FOUR PILLARS’ PROGRAM
Key Factors in
Making Your Investment
FIRST PILLAR
INDUSTRY GROWTH
Making Your Investment
FIRST
PILLAR

Select an Industry Category that has
strong future growth

Stay away from mature or declining
industry categories

However, franchisors may be in a
strong Industry Category, but doing
poorly due to:

Poor infrastructure support

Lack key differentiators

Little brand recognition
SECOND PILLAR
DO NOT COMPETE WITH “BIG BOX”
SECOND
PILLAR

Keep away from franchise models that
would compete with a “Big Box” business

Big Box volume purchases may impact
pricing of a small franchisor lacking the
volume of a Big Box

Forces franchisee to do a Market Share
pricing vs. Margin strategy

Becomes a price war scenario

Smaller organization will lose due to
lack of volume pricing advantages of
the Big Box organization
THIRD PILLAR
TANGIBLE DIFFERENTIATORS
THIRD
PILLAR

Must have competitive, unique,
QUANTIFIABLE advantages

Tangible differentiators vs. others in
same market niche

Prospective customers can
appreciate the differentiators

Strong marketing advantage in
gaining market share

Current customers maintain their
customer base
FOURTH PILLAR
INFRASTRUCTURE
FOURTH
PILLAR

Franchise must have a strong, proven working
model with an experienced infrastructure

Senior management with expertise in the
market segment they represent

Solid financial strength in their balance
sheet

Regulatory expertise to follow compliance
of each state’s criteria in the market niche

Training programs; initial and on-going

Marketing expertise to enhance brand
awareness

On-going updates to remain competitive
FBE FOUR PILLARS’ PROGRAM
Making Your Investment
With Over 500 Franchises
Plus Over 275
Industry Categories
How are You
to Choose
the right one?
FBE FOUR PILLARS’ PROGRAM
FBE’S SELETION STRATEGY

Utilize exclusive FBE coaching tools to identify
Top Four Industry Categories
 Profile Consultation Questionnaire (PCQ)
 FBE Industry Category Document (ICD)
 Prospective customers completes the two
documents
 PCQ provides professional experience,
investment goals and other important data
 ICD identifies > 275 Industries ; Identifies
options; Selects top 4 choices
FBE only recommends Franchisors/Businesses that fall
within the TOP FOUR PILLARS OF INVESTING
ANY QUESTIONS?
Franchise BIZ Experts, LLC
FOUR PILLARS FOR INVESTORS
Dick Humphrey
President & Founder
dhumphrey@franchisebizexperts.com
Office: 877-941-0002
Cell: 303-919-0009