Best Beer Company
in a Better World
酿造更美好世界
Who we are
我们是
Since 1366
November 18, 2008
Since 1852
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The third biggest Global Consumer Products
Company in profits
全球盈利第三大消费品公司
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Dream / People / Culture
梦想 / 人才 / 文化
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“Our dream is to become the best beer company in a better world.”
我们的梦想是做最佳啤酒公司, 酿造更美好世界
•
“Talented people continue to represent our most important, and indeed
only, sustainable competitive advantage.”
人才代表我们最重要的,事实上是唯一的,可持续竞争力。
•
“Our ownership culture unites our people…to support the pursuit of our
dream.”
我们的主人翁文化团结了人们去追求我们的梦想。
Best Beer Company in a Better World
酿造美好未来 --- 做最佳啤酒公司 酿造更美好世界
Our dream 我们的梦想
•…is to become the Best Beer Company in a Better World. We do this by:
…为了做最佳啤酒公司，酿造更美好世界，我们致力于：
• Producing the highest quality beer
生产最高品质的啤酒
• Creating long term economic value
创造长期经济价值
• Striving for sustainable operations that make a positive contribution to society
致力于对社会有积极贡献的可持续经营
• We aim to go beyond what is expected of us and help create a better world for
our employees, customers and consumers, local communities and investors.
我们的目标是不断超越我们的梦想，为我们的员工、客户和消费者、当地社区和投
资者创建更加美好的世界。
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• ABInBev
百威英博概况
• ABInBev China
百威英博中国概况
• ABI BU North
华北事业部概况
Anheuser-Busch InBev: At a Glance
百威英博概况
•
Anheuser-Busch InBev is the leading global brewer
百威英博公司是世界啤酒行业的领导者
•
3 of the top 4 selling beers in the world are Anheuser-Busch InBev brands
全球销量位居前四的啤酒品牌中百威英博旗下拥有三个品牌
•
Business spans more than 30 countries with #1 or #2 positions in over 20
markets and
业务扩展至全球30多个国家， 在20多个市场中居第一或第二位
•
Combined annual revenue exceeding 26 billion euro (or 36 billion USD), pro
forma basis for 2007
根据2007年统计，合并后的公司总收益超过260亿欧元（约合360亿美元）
•
A portfolio of more than 300 brands
拥有300多个品牌组合
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Anheuser-Busch InBev: At a Glance
百威英博概况
•
•
A true consumer-centric, sales driven company
以消费者为中心、以销售为推动力
Global headquarters: Leuven, Belgium
总部设在比利时鲁汶
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Operation Zones 业务区
 North America 北美洲
 Latin America North 拉丁美洲北部
 Latin America South 拉丁美洲南部
 Central and Eastern Europe 中东欧
 Western Europe 西欧
 Asia-Pacific 亚太区
•
120,000 employees worldwide
员工人数约12万余名
•
Website: www.ab-inbev.com
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Global Brands
国际品牌
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Multi-Country Brands
跨地域专门品牌
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Local Champions
众多本地品牌
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• ABInBev
百威英博概况
• ABInBev China
百威英博中国概况
• ABI BU North
华北事业部概况
ABI China
百威英博中国
• Over 35 breweries in 10 provinces
全国拥有超过35个酒厂, 遍布10个省
 East-north: Heilongjiang, Jilin, Liaoning
东北：黑龙江 吉林 辽宁
 East-south: Fujian, Jiangxi, Guangzhou
东南：福建 江西 广东
 Central: Jiangsu, Zhejiang, Hunan, Hubei
中部：江苏 浙江 湖南 湖北
• Chinese brands:
 Premium Brand: Budweiser
高端品牌: 百威啤酒
 Key Brand: Budweiser, Harbin, Sedrin
重要品牌: 百威啤酒 哈尔滨啤酒 雪津啤酒
 Local Brand: Red Rock, Double Deer, KK, Jinling, Baisha and Jin Long Quan,
本地品牌：红石梁，双鹿，KK， 金陵， 白沙，金龙泉
• About 40,000 employees in China
中国雇员总数近36,000名
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ABI China
百威英博中国
•
Greater geographical coverage
更为宽广的业务版图
•
More balanced exposure to markets
更均衡的市场分布
•
Unparalleled brand portfolio and distribution network
无可比拟的品牌组合与强大的分销网络
•
Comprehensive coverage of all consumer groups
全面覆盖的消费群体
•
Combined ‘best practices’
融合最佳实践
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Anheuser-Busch
InBev
Harbin sales region
Sales regions
Harbin breweries
Breweries
Bud breweries
Hegang
Daqing
DC
Jiamusi
Harbin
Songjiang
Changchun
Shenyang
Mudanjiang
Yanji
Jilin
Jinzhou
Beijing
Hailun
Tangshan
Tianjin
Nanjing
Zhengzhou
Shanghai
Nanjing
Chengdu
Wuhan
Dangyang
Xiaogan
Shiliang Zhoushan
Jinhua
Quzhou
Ninbo
Hangzhou
Pingyang
Wenzhou
Yandangshan
Changsha
Nanchang
Sanming
Hunan GF
Putian
Goldkey
Jinmen
Foshan
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Guangzhou
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• ABInBev
百威英博概况
• ABInBev China
百威英博中国概况
• ABI BU North
华北事业部概况
BU North Overview
华北事业部概况
HEILONGJIANG
JILIN
LIAONING
Beijing
GANSU
INNER MONGULIA
HE BEI
XINJIANG
SHANXI
NINGXIA
QINGHAI
Covers 15 provinces*
覆盖15个省
TIBET
2009 Actual Volume – 16.6 MM HL’s
2009年实际销量-16.6 MM HL’s
2010 Volume Budget – 17.8 MM HL’s
2010年销量预算- 17.8 MM HL’s
12 ABI Breweries, 17 MM HL Capacity
12家工厂，产能： 17 MM HL
35% of total ABI China volume
占ABI中国总销量的35%
33% of total ABI China Commercial EBITA
占ABI中国总体EBITA的33%
2,140 first tier wholesalers
拥有2,140个一级经销商
24 Sales Offices , 1,109 Sales staff**
24个销售办事处，1000余员工
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* Beijing and Tianjin counted as provinces
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** Only includes M2 and M1 headcount
Tianjin
SHANNXI
SHANDONG
HENAN
SHANGHAI
SICHUAN
CHONGQING
JIANGXI
GUIZHOU
YUNNAN
FUJIAN
GUANGXI
GUANGD
ONG
HONGKONG
HAINAN
BU North Overview
华北事业部概况
Five Branches 五家公司：
 哈尔滨啤酒销售有限公司

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Harbin Beer Sales Co. Ltd.
哈尔滨啤酒销售有限公司吉林省分公司
Harbin Beer Sales Co. Ltd. Jilin Branch
哈尔滨啤酒销售有限公司辽宁省分公司
Harbin Beer Sales Co. Ltd. Liaoning Branch
哈尔滨啤酒销售有限公司河北分公司
Harbin Beer Sales Co. Ltd. Hebei Branch
百威（中国）销售有限公司北京分公司
Budweiser China Sales Co. Ltd. Beijing Branch
BU North Sales Region Overview
华北事业部销售区域概况
Sales Area
销售区域
HEILONGJIANG
JILIN
Heilongjiang
LIAONING
Beijing
Jilin
Liaoning
Hebei
BJ/TJ/SD/NM
Henan
Northwest
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GANSU INNER MONGOLIA
XINJIANG
QINGHAI
HE BEITianjin
SHANXI
NINGXIA
SHANDONG
SHANNXI
HENAN
BU North Markets
华北事业部市场概况
Markets with >60% market share
Expansion markets
Core Legacy markets
Heilongjiang
Jilin
Xinjiang
Inner Mongolia
Qinghai
Ningxia
Beijing
Tianjin
Hebei
Shanxi
Shandong
Gansu
Shaanxi
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Henan
Liaoning
North Area Competitive Landscape
北区竞争局势
Heilongjiang
Jilin
Liaoning
Xinjiang
Beijing
Inner Mongolia
Hebei
Ningxia
Shanxi
Qinghai
Gansu
Shaanxi
Tsingtao 30 Breweries
Yanjing 16 Breweries
Snow 24 Breweries
ABI 9 Breweries
ABI JV 3 Breweries
Henan
Tianjin
Shandong
BU North Key SKUs
华北事业部主要品牌
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Our Vision – more than profit…
我们的目标 – 不仅仅是利润！
The Best Beer Company in a Better World
酿造更美好世界
Highest profitability in industry 行业中利润最高
Best and fastest growing brands 最佳及增长最快的品牌
Best & most committed people 最佳及最尽责的员工
Responsible Drinking 倡导理性饮酒
Environmental Performance 建设节能环保型酒厂
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Thanks！
谢谢！
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