ADVANCED LANGUAGE
TRAINING
WELCOME !
Inviting Language
“Warm Market Scripts”
In advance of calling to telling someone in your warm
market about your new business:
• Identify several reasons why you think they could
help you in your business:
• Savvy business woman with a lot of contacts
• Fun out going person with tons of friends
• Church, community, job
This will validate why you thought of them… so you
could genuinely say,
“I’d love to have your opinion, I need your feedback”.
A) Hey, Susan, what’cha doing – it’s Donna. Do you have a couple of
minutes? Yes ~ Great! I just want to call and tell you about my new
business. I’m SO excited. Pause and wait for her to ask you. “What new
business?” Everyone will ask.
“Thanks for asking, I want everyone who knows and loves me to know
what I’m doing. I’ve partnered with Dr. Katie Rodan and Dr. Kathy
Fields who created Proactiv. They revolutionized the treatment of acne
which made them billionaires. They have now turned their attention to
the 3 Billion $ Aging skincare market. If we’re breathing, we’re aging.
Here’s why I am calling you. Susan, you are one of the savviest, well
connected people I know. You probably have 2,000 friends on
Facebook!
All I want to do is to grab coffee with you, catch up and tell you what
I’m doing. I think you could be a huge connector for me. You never
know when somebody might say to you….
• I’ve gotta go back to work.
• I need to do something part time to help out.
• I’m getting ready to retire and I don’t know how I’m going to pay the
bills…
Susan, I’m only looking for people who are looking for me. And God
knows, in this economy, just about everybody is stretched.
Set appointment to meet by saying, “What does your week look like
next week? Surely we could grab coffee or a glass of wine after
work.”
Appointment set… GREAT!
Meanwhile, I’m going to send you a 3 minute video of The Doctors. I
can’t wait to see you, Susan, it’s been way too long! Bring your iPad
with pictures. (personalize the appointment in a “chatty” way.
B) “Hi Susan, this is Mary. I hope you are doing well. I have
something really exciting I want to share with you! Do you have 5
minutes right now?
Great!
I am working with a company founded by Dr. Rodan & Dr. Fields.
Have you heard of them? (Yes/No)
You may know them as the creators of Proactiv Solution for acne,
you’ve heard of that right?
Listen to their answer.
Susan, I thought of you because you are …(compliment: savvy, fun
to be with, my favorite cousin, so connected you light up the room,
successful at whatever you do). Pause & listen to their response to
your compliments.
I'm in between appointments today but I wanted to reach out to
everyone that knows and loves me to know what I’m doing.
Susan, you may or may not be a “fit” for my business, but I am
looking for support and referrals from my friends (business associates,
family) as we expand in _______.
I’d love to have an opportunity to tell you what I’ve got and who I am
looking for. I will only take about 15 minutes of your time.
I have ____ and ____ on tomorrow. Will either of those times work for
you? Yes ~ Great/No ~ What about Saturday late morning? Give
another option.
Great, I’m going to ask my business partner (her name) to join us for a
couple of minutes. I want you to hear about the success she has had.
(you share who she is), You’ll love her story, Susan!
See Art of Inviting Documents in Pulse for more scripts.
Next step: invite them to a meeting or BBL to hear more.
C) Inviting someone in your Warm Market to an R+F Business Presentation event
or a Join.Me. (not a BBL)
Hey, Susan, This is Melinda do you have a second? I know we have spoken
about my Rodan and Fields business in the past.
Example you can personalize:
“ Susan, I have
• Business partner coming here to do an event
• We have a Big corporate event coming up next week
• I am sharing a business presentation next week…
• I’m going to be recognized
• I’m going to be on stage
….AND it would mean the world to me to have you be my guest. The energy is
going to be so positive. I believe if you saw the enthusiasm, you might be able to
lead me to just the right person in my business. Immediately when I heard about
this event, I thought about you.
You are such a savvy business woman and so connected, you might think about
somebody and seriously change their life. You know, I am in Rodan and Fields
because of someone just like you…referring Rodan and Fields to my business
partner, and here I am. The event is: month, day, time. Can I count on you?
Calling Professionals in your Network that you don’t know well…
D) 5 minute phone call script to introduce a prospect to the business:
Hi _____, this is _______, how are you doing? Great! Have I caught you at
a good time, do you have 5 minutes right now? Perfect, that’s all I’ve got too.
I am so excited to share with you what I am doing now. You were one of the
first people I thought of because I have always (genuinely compliment them).
You may or may not have a personal interest, but like I said, I have always
(compliment) ..And I know if this isn’t a good for you, that you will be able to
lead me to a few great people in your network.
So, I have partnered with 2 of the world’s most renowned dermatologists, Dr.
Katie Rodan & Dr. Kathy Fields. Have you heard of them?
(If no) – You may know them as the creators of Proactiv for acne. Have you
heard of that? Yep, almost everyone has. So these 2 successful
entrepreneurs are now transforming the way aging skin is treated, just like
they did with acne. Did you know that the anti age skin care market in the US
alone is an almost 3 billion industry? I know, it’s amazing. Well, by 2015 that
is expected to double to 5 billion. I am so excited to share this!
Have you been thinking lately that there was something you wish you could
change about your life, your circumstances?
(If yes) – So tell me what you know about the company.
Did you know that the anti age skin care market in the US alone is almost a 3
billion industry? I know, it’s amazing. Well, by 2015 that is expected to
double to 5 billion. I am so excited to share this!
Have you been thinking lately that there was something you wish you could
change about your life, your circumstances?
This may be a way to help you, _____. What I want to do is to email you a
link to the Drs’ video. They share their vision of why they are building this
new company and where we are going, it will take you about 5 minutes. So
______, when can you do that?
O.K. great, the next step is for us to get on the phone with one of my business
partners who can share our company better than I can since I am brand new
& just learning. Does either X or X work for you?
OK great, this next call will be about 15 minutes, unless you have some
questions you want to ask. I can’t wait to get your feedback. Listen…respond.
C) Business Connection.
Elevator Speech to Business minded people
I’ve partnered with the creators Proactiv Solution for acne in their
brand new business venture, Rodan + Fields. Have you heard of us?
Yes – great, tell me what you know.
No – great let me tell you a little about what we are doing. We provide
a unique investment opportunity in the almost $3 billion anti-age skin
care market, that is going to double to $5 billion in the next 3 years.
The Doctors have just launched a new Break Through in-home
microdermabrasion tool ~ THE MACRO E. I’m so excited about this
exploding market.
What I do in addition to being one of their “Brand Ambassadors” of this
new skincare line ~ is to coach successful and busy professionals
how to leverage their network to discover another way to increase their
income without jeopardizing their primary business.
Have you ever thought about supplementing your income?
This may be a way to help you ……………………………………….
What I want to do is send you a link to the Dr’s video. They share
their vision of why they are building this new company and where
we are going, it will take you about 5 minutes. So
……………………………………………, when can you do that. O.K.
great, the next step is for us to get on the phone with one of my
business partners who can share our company better than I can
since I am brand new & just learning. Does either X or X work for
you?
OK great, this next call will be about 15 minutes, unless you have
some questions you want to ask. . I can’t wait to get your
feedback.
Additional Scripts to setting up a Conference Call with your
Business Partner….
Hi Susan! This is Amy with Rodan + Fields. Do you have a quick
minute? Susan, I realize that you are not interested in my business
personally, I get that. But I want you to hear from a really smart
business woman who is my business partner…I KNOW you know
entrepreneurs who through no fault of their own are not as
successful due to this economy.
I would love for you to get on a call with my business partner Amy
and me ______ or _______.
Is there a time of day that works best for you?
Additional Language Bulletpoints:
•
Where else in this economy can you start your own business for
less than a grand, have the ability to get a return on your
investment, a promotion, a pay raise, and get a free Ipad in your
first month in business?
•
A business approach: “ I am in business development with the
doctors who created Proactiv on their new anti-age skin care
company, Rodan +Fields I am opening markets all over the US
but especially in the _________ area (where ever you are
choosing to build) which is why I am calling you today.”
•
“I am looking for just the right people and I need 20 minutes on
the phone in the next few days to give you the facts. This has
been the best career move to date …..
MORE LANGUAGE, Overcoming
Objections
AND
DISC TRAINING NEXT WEEK……
If they want to know more and you can’t get them to a meeting or
phone call:
“ Susan, our clinically proven products were previously featured in
Nordstrom, Bloomingdales, and Henri Bendels in New York City. In
fact, we were the number one selling clinical brand in Nordstrom in
2004.
The doctors realized that they were only reaching one person at a
time behind the cosmetic counter and they saw this huge wave of
social media coming. In a very smart and unprecedented move they
pulled from high end retail and moved into direct sales.
I am looking for a power partner in your area. This may or may not be
the right fit for you, but does this sound like something you would
have personal interest in?
• I have never been interested in this type business model before.
But there were a few BIG THINGS that caught my attention.”
•
The first was the powerful brand name ProActiv! I knew that it
was a household name world wide. And that it would be an
immediate door opener when I was talking to people and I was
right.
•
When I learned that these products were in high end retail first, I
was all ears.
•
I was also very intrigued by the timing of this! Timing is
everything in this industry. And, we all have the opportunity to be
first throughout the US and we have plans to go into Canada in
2014.
Objections? Then hit them with a story:
Go to www.rodanandfields.com:
• Click on Business System
• SUCCESS STORIES. We have amazing success stories. Memorize
your favorites that match an objection:
Examples:
Romi Neustadt – Already successful – still couldn’t get ahead, now a
Millionaire in RF.
Sarah Robbins – Kdgn Teacher, Not a sales person – learned biz -1st
Millionaire
Donna Tisdale – Realtor, Too busy – Works R+F alongside real estate
and earns multiple 6 figure income
Melinda Hickey– No Money – had to borrow the $ for kit! Now a Lexus
Achiever and earns double her husband’s Air Force Full Bird Colonel
Pension
One great story is, Tracey Willard:
She was having a hard time putting food in her kid’s
lunch boxes! She borrowed the money to get into
this business and she was driven!
She was motivated to take her family back up!
She is now leading the charge and has more people
in Southern California than any other team and she is
very close to earning her Lexus.
Talk to people, share the story, build your success
story library!
Warm Market Questions to Ask BEFORE you share your
R+F Business. Check their Facebook before you call
them. Keep the conversation ALL about THEM!
Use this acronym to ask questions to someone in your warm
market that you haven’t seen in awhile:
F - Family – How are the kids?
R - Reminisce – Remember when we….
I - Interests – I was looking on Facebook and saw that….
E - Exciting – I saw the pictures on Facebook about….. WOW!
N – Names of people you have in common
D – Diet – I need to lose 20 lbs… have you tried a new one?
DRIP FILE
Then, let’s say there’s no next step. The next step is to put them into
your “drip file”.
Keep them in the loop regarding your business with occasional
emails, keep them in the loop about new product launches.
Things may change down the road and someone just might come to
mind they could plug into your business, or they, themselves might
have a change in the future and need a new business or maybe
simply need a new product for their skin.