Competitor Analysis
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Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at
Competition
The analysis comprises 30 possible competitors offering
Social Media Marketing (Channel Management):
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Revinate
Virtue
Collective Intellect
Meltwater Buzz
Radian6
Shoutlet
Direct Message Lab
Objective Marketer
Wildfire Interactive
StrongMail Social Studio
Sprout Social
SpredFast
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Syncapse
Crowd Factory
Awareness
@this Moment
Sendible
Postling
HootSuite
Seesmic
Argyle Social
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Executive Summary
The most common functionalities and services offered are the
following:
• The tools included in the list do all support multichannel, one-click
publishing from a central dashboard.
• This central dashboard allows direct response to posts.
• The most common channels are:
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Facebook
Twitter
Google+
YouTube
RSSFeeds
Podcast Feeds
Web Apps
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LinkedIn
Flickr
Slideshare
Blogs
WordPress
Tumblr
Foursquare
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Executive Summary cont.
• The majority of tools offers a scheduling function/Calendar.
• Many providers support an Analytics function. The most common
types of analytics are:
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Reach
Sentiment
Fan growth
Response rate
Conversion
Individual KPIs
ROI
Peaks & valleys in content activity
Monitoring of own brand & competition
• It is also common to provide Workflow Management.
• Some tools can be accessed from mobile apps (iPhone, iPad,
Android,…) and web apps.
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Tourism Focus: REVINATE
Designed to specifically meet the unique needs of the hospitality industry
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Facebook: All content can be managed on your Page, performance tracked over
time, and detailed analytics about your followers and reach are provided.
Comprehensive Reviews Dashboard: Reading & respond to all online reviews in
one place. Easily sort by review site, date, or sentiment.
Sentiment Analysis: See the guest sentiment attributed to your property, your
competitors’ properties, or just about any category, service, amenity or problem.
Workflow Management Tools
Daily, Weekly and Real-Time Alerts: For new reviews, when people use services
like foursquare to ‘check in’ to your venue, when you receive social media mentions.
Social Media Monitoring: Uncover what people are saying about your hotel,
restaurant, bar, spa or any other facility. Prioritize engagement by Klout score.
Social Buzz: Publish your favorite reviews to your Web site and Facebook page to
ensure that prospective guests have all the data they need to book directly with you.
Tweet Concierge: Easily engage on Twitter and Facebook with Revinate’s custom,
fully-integrated Twitter client.
Foursquare: Monitor your venues, connect with foursquare users, create specials to
drive ancillary revenue, reward loyalty, surprise guests that ‘check-in’ to your property.
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Tourism Focus: REVINATE
Core Features:
• Intuitive and easy to use
• Global Review Coverage
• Restaurant Accounts
• Critical Business & Competitive Intelligence
• Highest Data Quality and Performance
• Unlimited Users (for no additional charge)
• World-Class Service and Support
• Certified by TripAdvisor
Pricing:
The pricing is based on the individual economic situation of the customer. The fee is
based on the number of hotel rooms and ADR. The fee can be 1-3 ADR/month.
Customers: Hyatt, Intercontinental, Kempinski, Sofitel, Best Western (amongst others).
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