The Power of
Affiliate Marketing:
Discover the #1 Strategy That
Successful Holistic Health Professionals
Use to Grow Their Lists and
Build Their Businesses
You are about to discover how to...
• Become a thought leader in your field
• Get the recognition you deserve
• Have a greater impact
• Earn more money
• Design a business that you love
You’re going to get value from
this presentation if you...
• Are ready to shift from working
exclusively one-to-one to one-to-many
• Want leveraged income
• Have an expertise
The challenge of working with clients
exclusively one-on-one
•
•
•
Your time is limited
Your income is limited
You risk burnout
Let’s run the numbers
•
Most practitioners tell me they can do 5 hrs/day
of client sessions max
• 5 hrs/day x 5 days = 25 hrs/wk
• Average rate $75/hr
• 25 hrs x $75/hr = $1875 per week
• $1875/wk x 48 weeks = $90,000
Realistically...
• $90,000 is the absolute BEST CASE, assuming
you have 5 client hours booked every single
day, Mon-Fri, 48 weeks a year!
• I typically see people making $40,000 to
$50,000 at most with this model
What’s the solution?
Leverage
• Less Time
• Less Effort
• More Reach
• More Income
Let’s look at how the
most successful health experts
grow their businesses...
JJ Virgin, CNS
Sara Gottfried, MD
Susanne Bennett, DC
Cynthia Pasquella, CCN
These (now) famous health celebrities
have leveraged their income,
impact and growth through...
Affiliate Marketing
What is Affiliate Marketing?
How it Works
Your partner
promotes your stuff
to their list, sending
traffic your way
$
You make sales, and
send a percentage
of the $ to
your partner
$
Your
Awesome
Stuff
Why do an affiliate campaign?
1. Establish credibility
2. Grow your list
3. Get more customers
Anatomy of an affiliate campaign
Step 1: Promote something free
Partner 1
Partner 2
Partner 3
Affiliate partners send an email to their
list with a link to your opt-in page
Opt-in for something
valuable and FREE
Step 2: Deliver the free thing
You deliver the video, webinar, or teleclass
Step 3: Offer your signature program
5-week teleclass series + 2 Q&A calls
Price: $197
Affiliate earns 50% commission
Case Study
2009...
•
Less than 2,000 people on list
•
Less than $200,000 per year in revenue
•
Products & programs generating less than $5,000 to
$7,000 per launch on average
We didn’t understand the affiliate launch model
2010 - 2011
•
Introduced a series of programs launched with affiliate
campaigns — JJ’s Fast Track Program, 28 Day Break
Free Bootcamp, 21 Day Fresh Start Cleanse
•
Grew list from 2,000 to 15,000
•
Revenues over $500,000 by end of 2011
We were getting the hang of it...
2012
•
Launched “7 Days with 7 Docs” telesummit,
The Virgin Diet book and signature program
The Virgin Diet Challenge using affiliate campaigns
•
Grew list from 15,000 to 90,000
•
Revenues over $2,500,000
Nailed it!
Case Study
Dr. Anna Cabeca
2011
•
Less than 800 people on list
•
Busy medical practice but no signature program
•
Wanted leverage so she could eventually sell her
practice and have more flexibility and freedom
We created her first signature
program “Women’s Restorative
Health Bootcamp” and launched it
with an affiliate campaign
Affiliates promoted a free live teleclass
Offered 7 week program + live Q&A + bonuses
Introductory price: $247
Results
•
First launch in April 2011:
•
•
Added 900 people to her list and generated
$10,000 in revenue
Second launch in Oct 2011:
•
Added another 1400 to list and generated $17,000
in revenue
2014
•
Dr. Cabeca has now successfully launched a second
signature program and co-created an online
telesummit “Sexy Younger You” with over 12,000
registrants
•
She is a recognized thought leader in women’s
hormones and healthy aging
•
She is positioned to sell her practice as soon as she
finds the right buyer!
Potential Growth Arc
Systems
1. Shopping cart + integrated affiliate tracking system
1ShoppingCart, PremiumWebCart, Infusionsoft
2. Email marketing system
iContact, Aweber, MailChimp, GetResponse, etc.
3. Website
Or instant solution like LeadPages
Keys to a Successful Launch
1. Planning & Preparation
2. Communication
3. Testing
4. Follow up
5. Delivery
How can this work for you?
You need a signature program
What’s the ideal signature
program to start with?
• 7 week online telecourse
• Consists of 5 content classes + 2 Q&As
• All calls recorded
• Supporting materials online
• Private web page
• Private Facebook community
Why a signature program works so
well with the affiliate model
• Easy to create
• Easy to promote
• Time to market much faster than a book
• Price point that the market will buy ($200 to $500)
• It’s the foundation of your online empire!
What can this do for your business?
A signature program is the fastest way to:
•
•
•
•
Grow your list
Establish credibility and recognition (buzz!)
Get partners to promote you
Create the foundation for rapid growth
Your signature program could be created,
launched and delivered in 3 months!
Potential Growth Arc
So...
What’s YOUR
signature program?
Let’s figure it out together.
Come talk to me after the presentation to
book your complimentary strategy session.
Together, we’ll find your “sweet spot” and
get you on started on the path to
big growth and big profits!