Dallas ISD
2014 United Way Campaign
Changing Lives in North Texas Forever
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What We Do
We bring people together to improve lives and create
lasting change in the communities of North Texas.
Our focus is on education, income, and health – the
building blocks for strong families and thriving
communities.
We recruit people and organizations from all across the
community who bring the passion, expertise, and
resources needed to get things done. We set significant
and measurable goals and hold ourselves accountable.
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What We’re Focused On
Changing Lives Forever in North Texas
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Community Scorecards
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Scorecard Video
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Benefits of Education
Community Goal
Education
• Focus on early childhood intervention, gets
kids on the right track from birth
• Increased earning power of community
• Increase in educated, qualified employable
people
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Progress / Education
Benefits of Income
Community Goal
Income
• Reduced access of welfare systems
• Increase earned income = broader tax base
• Decreased crime
• Decreased incidences of domestic
violence/child abuse
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Progress / Income
Benefits of Health
Community Goal
Health
• Increased preventative care & decreased ER care =
decreased expenses
• Due to higher preventative care and increased
medical homes, decrease incidence of obesity,
increase in disease maintenance (i.e. - diabetes, high
blood pressure, etc.)
• Increased access to health care, including prenatal
medicine
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Progress / Health
How We Do It
Galvanize and connect all sectors of
society – individuals, businesses, non-profits,
and government – to create long-term
change through investing in solutions that
produce healthy, well educated and
financially stable individuals and families.
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Campaign Timeline
E-mail ECC Toolkit to Coordinators
October 20
Campaign Kickoff Date
October 20
Meetings with UW Presentation
Oct. 20 – Nov. ???
Leadership Breakfast
November ???
Return pledge packets to Communications Dept. November ???
Final motivation e-mail to DISD staff
December ???
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Role of the Coordinator
1. Educate employees
2. Distribute campaign materials and
manage processing pledge forms and
delivery to DISD Admin office
3. Generate excitement and enthusiasm for
the campaign and say THANK YOU!
Role of the Coordinator
1. Educate employees
• Through group presentations:
– Consider existing staff meetings or special meetings
– Establish a campaign goal for your campus:
Overall DISD goal: $175,000
– Agenda (5-7 minutes):
– Welcome
Coordinator (you)
– Scorecard Campaign video
– Q&A/Thank you
Team Leader / UW
– Discuss any first-hand experiences with United Way
and ask for others to share (Consider a staff member
that may want to share why they invest in United
Way.)
– Thank individuals for their time and consideration
Role of the Coordinator
2. Distribute Campaign Materials
– Share Scorecards at the meeting
– Promote online giving through Oracle (Best Practice
of increasing participation and incentivizing staff
that give online and maximize their investments)
– Have paper pledge forms available
– Be a leader
Role of the Coordinator
3. Generate enthusiasm and say THANK YOU!
– Say Thank You!
– Hang goal poster with total amount raised
– Incentivize giving
Plano ISD does not directly or indirectly require or coerce employees to: 1) make or not make a
contribution to a charitable organization or in response to a fund-raiser; or 2) attend or not attend a
meeting called for the purpose of soliciting charitable contributions.
Dallas ISD
2014 United Way Campaign
Thank You for Attending!
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