Pink Phenomenon
 “Pink, Pink and more Pink” Not just for ballerina’s anymore!
 Pink is “ageless” and the new BLACK when it comes to
Fashion and Beauty.
 Edgy Styles in eye popping PINKS are raising the bar from
runway and beyond.
 Women in the U.S. are looking for bright fashion and beauty
products.
 According to beauty market research:
 Women are “celebrating girlhood” and inspired by today’s
resurgence of 80’s inspired beauty and fashion with it’s bright, bold
colors and powerful, fun styles. Just walk the floors of any major
department store and you’ll see the bright, the neon, the colors are
popping everywhere.
Ready To Rock?
 Rock Your Hair is all about bringing back Big Hair! Our styling
products inspire creativity; achieve desired results and no
denying they are packaged to sell!
 Rock Your Hair with our hot pink bottles and “one and only”
signature crystal heart logo is formulated for all hair types
and marketed to women of any demographic from uptown,
downtown or suburbia!
 Michael O’Rourke is known for his uncanny sense of
predicting what will be the next big movement in beauty
and fashion.
 “Flat Straight Hair Is Over” says Michael.
Ready To Rock?
 When icons of the professional beauty industry are
mentioned, certain names automatically come to mind:
Vidal Sassoon, Paul Mitchell...Michael O'Rourke.
 Michael is the founder of Sexy Hair Concepts with a
reputation for creating a wide range of innovative products
that do exactly what they promise.
 Under Michael’s leadership the company introduced six hair
care lines and opened over 60,000 salons in 36 countries.
Ready To Rock?
 Michael O'Rourke's award winning cutting system, styling
and finishing techniques and creativity have graced the
covers of numerous industry magazines and continue to be
the subject of feature stories in a variety of beauty trades
including, American Salon, Modern Salon, Salon Plus and
Canadian Hairdresser.
 An influential trend setter, O'Rourke is eagerly sought after
by fashion editors for interviews and commentary. O'Rourke
fast became a household name after appearances several
national and local TV and Radio stations. (ABC, FOX, NBC,
KTLA)
Ready To Rock?
 To be successful in today’s economy retailers must have a
product line that catches the shoppers attention and makes
a powerful first impression!
 With bold pink packaging and products that perform ROCK
YOUR HAIR practically sells itself and keeps the consumer
coming back for more!
 Rock Your Hair is about bringing “rockin’ volume” back
which in turn increases the amount of average products
purchased, higher average ticket sale per customer, and
increased consumption and frequency of store visits.
Meet Rock Your Hair!
The professional hair care and styling products are
manufactured in the United States. The professional tools are
manufactured through a variety of sources in China.
The company markets the products using a variety of
strategies:
Celebrity Promotion
TV and Radio
Trade Magazines
Public Relations
Marketing investments are allocated for reinforcing brand
“personality” and “visibility” through all distribution channels.
Big Hair Rocks Shampoo
“Big Hair Rocks”
Shampoo 10.5 oz.
 Provides luxurious volume without
depleting moisture or color.
 Sulfate and Paraben Free
 Creates Big Volume and life to hair.
 Gently cleanses without added
weight.
 Panthenol for strength and ultimate
shine.
 Color safe formula that nourishes
and protects chemically dependent
hair.
 Perfect for fine, thin, limp hair.
Big Hair Rocks Conditioner
“Big Hair Rocks”
Conditioner 10.5 oz.
 For all hair types that require
conditioning benefits without
added weight.
 Weightless deep penetrating
conditioner that delivers
maximum body, volume, and lift.
 Sulfate and Paraben Free.
 Detangling benefits without
adding weight.
 Color Safe formula that
nourishes and protects.
Bombshell Big Hair Powder
“Bombshell”
Big Hair Powder 0.9 oz.
 Explode lifeless hair into instant lift
and volume.
 Lightweight formula that thickens
hair without build up.
 Back comb in a bottle with a Rock It
Out Fragrance.
 Talc & Micah based powder that
liquefies to provide boost, shine, and
texture.
 Bring out your inner bombshell.
Spray It Hard Big Volume Hairspray
“Spray It Hard”
Big Volume Hairspray 10 oz.
 Big, Bold Rocking Finishing Spray.
 Fast Drying formula that locks in
volume and keeps humidity out.
 Firm, flexible, workable hold
with long lasting memory that adds
instant shine.
 No flaking or stiffness.
Size Matters Big Volume Root Pump
“Size Matters”
Big Volume Root Lift 13 oz.



Big Volume Aerosol spray
mousse that creates volume
from the root without weighing
down ends.
Humidity resistant formula
that protects against dry &
brittle hair.
Use directly at the root prior to
blow drying damp hair to add
texture and volume.
Miracle Leave In Conditioner
“Miracle”
Leave In Weightless Detangler
 Soy, Wheat, and Oat Proteins to
reinforce hair from shaft to ends.
 Replenishes moisture and shine to
dry, color-treated and chemically
processed hair.
 Tangle Tamer for all hair types with
built in memory “flexibility” for ease
of combing, blow drying, working
and finishing.
 Shinier, Stronger, Healthier Hair.
Get A Lift Volumizing Spray
“Get A Lift”
Volumizing Spray
 Especially designed to deliver a
powerful lifting system for fine hair.
 Reduces Frizz and Adds Shine.
 Can be used on dry hair as a
RESTYLER and revives limp hair
between shampoos.
 Penetrates the entire hair shaft and
adds volume from roots to ends.
 Rock Out Thicker Fuller Hair.
Hard Gel
“HARD GEL”
POWER HOLD STYLING GEL





Spikes
Slick Backs
Flake Free
Super Firm Hold
Rock Hard Gel
“Rock Your Hair” boxed
promotions and travel
sizes.