AJAAT PRESENTATION AT JOURNALISTS’
TRAINING:ACCURATE REPORTING ON
HIV/AIDS
REGENCY HOTEL
DATE: JUNE 19, 2010
PRESENTATION OUTLINE
AJAAT’s Birth
AJAAT Strategic Plan (20082011) and Website
(www.ajaat.or.tz)
AJAAT challenges, lesson
leant and way forward
ESTABLISHMENT
 AJAAT - established in 2002;
registered as an NGO in 2003;
 AJAAT started as an advocacy group
on HIV/AIDS issues;
 Goal: To harness efforts of journalists
and mainstream media in the fight
against HIV/AIDS;
AJAAT’S GROWTH
 Increasing membership, i.e from 10 (2003) to
120 in 2008;
 Increasing membership commitments, i.e:
 Increased number of articles on HIV/AIDS in
newspapers, radio and television;
 Members’ active involvement in all trainings;
 Members’ active participation in local and
international HIV/AIDS media contests;
 Managing “ongea” listserv for policy dialogue
on HIV/AIDS;
 Office premises and a committed secretariat;
STRATEGIES USED
 Capacity building – sharpened journalists’
reporting skills;
 Knowledge building –enhanced
journalists’ know how on HIV/AIDS and
related issues;
 Media competitions –promoted HIV/AIDS
reporting in the media (eg. Features
services);
 Partnerships/Networking - established
strong linkages with key partners in the
war against HIV/AIDS;
CAPACITY BUILDING AND
PARTNERSHIP (COLLABORATION)
AJAAT MEMBERS TRAINED
Year
Name/Type of Training Number
Trained
Sponsor
2004
Media, FBO work in
HIV/AIDS-
25
CUAHA
2005
HIV/AIDS Bill
30
POLICY Project under USAID
funding
2004
GIPA and stigma elimination
through media-
25
UNAIDS
2004
Accurate Reporting-
25
UNAIDS
2007
RAPID Model (FP/RH),
HIV/AIDS
2007
HIV/AIDS and gender based
violence (GBV)
20
20
USAID/Health Policy
Initiative
USAID/Health Policy
Initiative
ENHANCED COLLABORATION

1.
2.
3.
4.
5.
6.
7.
AJAAT collaborators since 2003:
TACAIDS/Geita G.M-Initial acquisition of office
premises;
UNAIDS/UNDP-Capacity building, strategic plan dev;
UNICEF-Capacity building, consultancy;
USAID/Health Policy Initiative-Capacity building,
website dev, technical support;
AXIOS-Media Competition
POLICY Project under USAID funding-Media
Competition, capacity building, technical support;
NACP-Technical support;
ACHIEVEMENTS
 Participated in developing HIV/AIDS training
manual-(TACAIDS and Media Council of
Tanzania- MCT);
 Conducted rapid assessment on HIV/AIDS
workplace and gender policies in the media
houses in Tanzania;
 Produced (draft) an HIV/AIDS Kiswahili
Glossary to promote non-stigmatizing language
in the media;
 Conducted a survey on media coverage of
children and HIV/AIDS related issues;
 AJAAT ToTs training others on HIV/AIDS
(organized by MCT).
ACHIEVEMENTS..(2)
 Organizations local & international
show growing interest in working
with AJAAT. Eg.:1. CUAHA
2. Inter News (USA, & Kenya)
3. Youths against AIDS (UK)
4. Journalists groups from Malawi,
Zambia, Namibia, Nigeria and Kenya
ACHIEVEMENTS …3 (WEBSITE)
 Demonstrates AJAAT’s increased
capacity in realizing its goal; in
providing consistent service to the
public;
 Expand AJAAT’s features service;
 Promote dialogue around HIV and
AIDS-related aspects in Tanzania
WEBSITE
 Promote networking with like-minded
groups; journalists networks locally
and around the world;
 Promotes access to HIV/AIDS
information to local and international
researchers;
 AJAAT website is already linked to
search engines like, Google, Yahoo
WEBSITE
 By the way, AJAAT
website editor (Eric
Kabenderapictured), is among
16 African
journalists recently
nominated for CNN
Kaiser Family
FoundationHIV/AIDS award
STRATEGIC PLAN (1)
A roadmap to:
 Achieving AJAAT’s goal and strategic
objectives;
 Soliciting support of partners on areas
prioritized by AJAAT;
 Effecting an running of the association;
 Promoting AJAAT’s sustainability through
short and long-term planning;
STRATEGIC PLAN Highlights
 The plan will enable AJAAT enrol into
its programs 120 editorial managers
and media owners,
 Provide over 40 journalists’ awards,
allocate 80 journalists to rural areas;
 Write 400 articles from the rural
areas written, published and aired
CHALLENGES
 To have strong secretariat needs staff
funding-AJAAT needs support on this area;
 To ensure editorial managers are sensitive
towards HIV/AIDS so as to increase
coverage about HIV/AIDS;
 To ensure HIV/AIDS training manual is
effectively used by schools of journalisms
for training young-career journalists;
 Adding Kiswahili language into AJAAT’s
website to reach out Kiswahili speakers;
LESSON LEARNT
 Journalists capacity strengthening
enhances their commitment in media
advocacy;
 Team-work can lead achieving
intended goals
WAY FORWARD (1)
 Building a strong AJAAT secretariat;
 Resource mobilization to implement
activities in the strategic plan;
 Increasing membership and influence
schools of journalism to make
HIV/AIDS part and parcel of their
curricular;
WAY FORWARD (2)
 Enhancing output of articles by print
media, and reaching out to electronic
media (TV, Radio)
 Publishing IEC, BCC materials for
journalists and general public;
 Establishing a production studio for
print and electronic media;
 Widening partnership database in and
outside the country;
WAY FORWARD (3)
 To strongly advocate for issues of male
engagement in PMTCT and Care Treatment
services;
 Campaign strongly for HIV/AIDS workplace
policies in the media houses in Tanzania;
 To strengthen collaboration with partners in
promoting services at Care Treatment
Centers (CTC), Voluntary Counseling
Testing (VCT), PMTCT, etc;
 HIV/AIDS and gender issues;
RECENTLY, WE LAUNCHED THE
FOLLOWING TOOLS…….
AND, FINALLY……
Our motto is to see Tanzania Bila
UKIMWI becoming a possible dream
God Bless You
NA
Thank you for listening!!!
www.ajaat.or.tz