Organized by:
Submitted by: Group “Papor-vaja”
Our Product Is-
KATAN SHAREE
Group Members
Sl no.
Name
Department
University
1.
S. M. Riazul Islam
Department Of
Marketing
Jahangirnagar
University
2.
M. Alamgir Hossain
Department Of
Marketing
Jahangirnagar
University
3.
Sayd Zulker Nine
(group leader)
Department Of
Marketing
Jahangirnagar
University
S. M. Riazul Islam
Where do we come from?
BUILDING BRICKS OF BEAUTIFUL BANGLADESH
GEOGRAPHICAL INDICATION
Geographical indication (GI) refers to goods - natural,
agricultural or manufactured - that have a specific
geographical origin and possess qualities, reputation or
characteristics that are essentially attributable to that origin.
GI PRODUCT OF BANGLADESH
PRODUCT
Geographical Area
Tat (handloom) sari
Tangail
Kancha Golla (sweets)
Nator
Chom Chom (sweets)
Porabari
Rosogolla (sweets)
Jam tola, Jessore
Katan
Mirpur
Tiler Khaza (sweets)
Kustia
Hunny
Sundorban
Mango
Rajshahi
Doi
Bogra
Ros-malay(sweets)
Matri Vandar, Comilla
The current situation of GIP
We are about to loss 117 GI product.
The most valuable product we have lost: Noksikatha,
Jamdani, Fojli etc.
Near about 500 or more families will loss their job, if we
only loss Jamdani.
So we not only loss our tradition, but also we are
imposed with numerous numbers of burden.
THIS IS TIME TO TAKE
PROPER INITIATIVE
Katan Sharee
USE OF KATAN SHAREE
Sharee is mostly associated with the culture and tradition
of Bangladeshi women.
Most of the women ware sharee occasionally or regularly.
Occasional users use sharee for Pohela Boisakh or Pohela
Falgun or Valentines Day or Weeding Ceremoney.
Women mainly use katan sharee for weeding ceremony.
From higher class to lower class people use Katan Sharee.
HISTORY OF KATAN SARI
Katan Sharee is mainly a type of Benarosi. The raw
materials (mainly a kind of Silk) of Katan come from
China. Some experts of Benaros came at Bangladesh and
from 1947 they started to produce Katan Sharee. After
1971, it’s demand increased drastically and many experts
join with them and they established Benarosi polli at
Mirpur-10, Dhaka.
Though Benarosi is the basic of Katan Sharee, only
Bangladesh produce Katan Sharee.
Mirpuri Katan
M. Alamgir Hossain
What is GI Act?
 A Geographical Indication is a name or sign used
on certain products which corresponds to a specific
geographical location ( town, region, or country).
The use of GI may act as a certification that the
product possesses certain quality, is made
according to traditional method or enjoys a certain
reputation, due to its geographical origin.
 Geographical Indication are traditional products,
produced by rural communities over generations
that have gained a reputation on the markets for
their specific products.
What is GI Act?
“TRIPS” :Trade Related Aspects of
Intellectual Property Right- Were included,
governments of all WTO member (155
Countries as of 10 May 2012) had agreed
to set certain basic standards for the
protection of GIs in all member countries.
Why GI Act is Needed for Bangladesh?
For sometimes now, we have seen that three items
which are very dear to every Bangladeshi have
been registered by India as its own products. They
are the famous –
 Jamdani sharee,
 The exquisite Nakshi Kantha
 Delicious Fazli mango.
Why GI Act is Needed for Bangladesh?
We have to move fast in our effort to prevent
some other country from listing our unique
products and calling them their own. Any
affirmative action by our government in such
matters will therefore be welcome.
Coleridge had once said: "Silence does not
always mark wisdom." We must heed his advice
in this case.”
Our Sharee’s
Muslin
Jamdani
Banaroshi
Silk
Katan
Cotton
Sayd Zulker Nine
Uniqueness:
• The Sharee Itself
• Our Tradition
Overall
 Sharee is needed in every Bangali
traditional occasion
 Katan Sharee has been evolving
since its invention
 Making of Katan Sharee
 Production Materials
 Production Process
 Expertise of the workforces
Why KATAN????
 There is a Huge risk that India may register it under their GI products.
 Sharee is women’s traditional wear, But Katan Sharee is the pride of this
Tradition
 Katan has these distinctive attributes
1. Difference in making
2. Workers culture
3. Combination of several cultural identity
4. Bangladeshi cultural blooming
We can produce labor-intensive beautiful Bangladeshi product.
Means:
“Beautiful Bangladesh”
Economical benefits
 Katan Price
 Employment Opportunities
 Overall Market
 Market Growth
 Foreign Currency
Cultural Benefits
 Flourish our Cultural Identity
 Promotional opportunity to promote this traditonal women wear
Competition
International Market
 Indian Market
 Indian Sharee
 Benarash
 Other International Producers
Local Market
 Other Sharee Brands
 Threat of westernization
What do we need to do?
 Ensuring preservation of this product
 Producing raw materials
 Train workers
 Introducing Katan production training centers
 Providing government laws
Most of registering Katan Sharee under the
Bangladeshi GI products.
Branding Strategies
 Word of Mouth
 Community Fairs
 International Trade Fairs
 TV Commercials
 Online Promotion
 Blogging
 Involvement of youths
 Government initiative
বাাংলার ঐতিহ্য- শাতি
ঐতিহ্হ্যর অহ্াংকার- কািান শাতি
ঐতিহ্হ্যর অহ্াংকার- কািান শাতি
Remarks:
 We grieve and feel responsible after the GI products registration of
the three products by India (our righteous one’s).
 But prevention is better than cure.
 We ask the responsible persons and organization of Bangladesh to
register Katan Sharee in our GI products before its too late.
We hope that the government will register all the products
that have been presenting here as GI products.