Secrets Through the Smoke Save all your answers in a word document. An Experiment… Go to: http://www.youtube.com/watch?v=aXbYw3aZe3E Describe what you think this experiment is attempting to simulate. What can you learn from this video? Influencing Policy Makers Read the section Smoking-Caused Monetary Costs in Pennsylvania on the Internet at http://www.tobaccofreekids.org/reports/settlements/ toll.php?StateID=PA Should non-smokers be concerned about these numbers? Explain your answer. Test Your Tobacco Knowledge Go to the following site and take the quiz: http://www.jeffreywigand.com/knowledgetest.php (Take the quiz once and print your results.) What answers surprised you the most? Explain. Warning: Big Tobacco Targets Young Women Go to: Big Tobacco Targets Young Women Watch the video. Explain how Tobacco companies are targeting young women. Is it in the best interest of the public for the government to regulate how tobacco companies target certain populations? Explain. Anti-smoking ad for men Go to: http://gregverdino.typepad.com/greg_verdinos_blog /images/2007/09/07/cigarette_penis_2.jpg Do you believe that this ad would have any effect on male smokers (read the fine print)? Explain. Tobacco Advertising Gallery Go to http://www.tobaccofreekids.org/adgallery/index.php 3?Country=1 Choose one of the ads. Who is the target audience? Describe the story that you think the ad is telling. Explain why the company (in your opinion) may have chosen this. The Whistle Blower If time permits, go to : http://www.cbsnews.com/video/watch/?id=666896n and watch the video about what Jeffrey Wigand is doing today.