COMMUNICATION
AND
INTERNATIONAL
MARKETING
WHAT MAKES A GOOD
COMMUNICATOR?
An extensive vocabulary
Being a good listener
Not being afraid of making mistakes
A sense of humor.
INTERNAL COMMUNICATION
Senior managers hide behind their computers.
Staff use voice mail to screen calls.
Employees sitting next to each other send e-mails rather than speak to each other.
People use the “reply all” button so e-mail goes to all people who don’t need it as well as those
who do.
HCPS
To: HCPS
From:Desiree Roland Consultants SA.
Subject: Solutions for your communication problems
Dear President,
I'm Ole Jakovlevska and I think your problems have a solution and here are my
opinions:
1: The huge number of e-mails: I think you need to hire a person who will be in charge
to take care of incoming e-mails and answer all the important e-mail.
2. Bad organization: I think the staff should be notified of the change and
reorganization and they’ll know where to look for answers.
DISCUSSING GLOBAL BRANDS
A:
food: Burger King drink:Pepsi electrical equipment: Sony clothing: Chanel
construction:Turner
B: 1. What are the advantages for a company of expanding beyond its domestic
market?
-If the company has a good market and expand their market will make a profit.
2. What kinds of problems do companies face when they go international?
-Because of the taxes they wouldn’t be competitive.
3. What methods can companies use to enter overseas markets?
-Researching customers and markets abroad, Research product, Finding and
contracting with overseas agents and distributors.
COFFEE CULTURE
A : 1. Tea, Coffee , hot chocolate,
2. Coffee
3. Brazil, cigars , sugar, friends, morning .
B:
1.Chile 2. Chile 3. Brazil 4. the US
5. Argentina, Peru
C: 1. Seattle, Pike Place Market 1971
2. a) 3,907 b) 437
3. a) 1,378 b) 1,180
4. Japan
5. airline offices, sports stadiums, hotels and bookshops
6. Home market saturation, bad experience in Japan, security problems in Israel, opposition
from
anti-globalization movement.
B: 1. Leader
2. Check
3. Manager
4. Exchange
5. Awareness
6. Condition
7. Range
C:
STARBUCKS
1. Really impressive sales figures
2. New public department relations
3. Highly ambitious research market programme
4. Expanding overseas operations
5. Improving rapidly sheet balance
6. Extremely exchange volatile rate
7. Highly confidential marketing report
FORMAL E-MAIL: CREATING A GLOBAL BRAND FROM A
SPORTS DRINK (ZUMO)
To: Ricardo Gonzales
From: Ole Jakovlevska
Subject: Informing the key ideas
Dear Ricardo
I’m Marketing Manager for Zumospa and my name is Ole. I think we should be a
sponsor on one of the world wide popular football club because it will be more
advertised and it will contribute to all people as it tried or did not know until then
appeared willing to buy it and try it.
Although I think it would be good to make a commercial with some of the best football
players in the world.