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Definition: The particular ideas or principles promoted by
an organization or movement.
Origin: Early 1700s; Catholic Church; from Latin for
“congregation of propagating the faith” (propagate =
spread)
Presents a biased view.
Bias is a preference, especially one that inhibits impartial
judgment.
Propaganda is most commonly associated with advertising
and politics (elections, wars, ideologies).
Will often make an emotional appeal.
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Most common technique.
Often used in advertising.
Basic idea: “If everyone else is doing/thinking it
then so should you.”
Think of it like peer pressure: “Other people are
doing/believing it, so if you don’t, then you’re
wrong . . . You don’t want to be wrong, do you?
When you see this, you need to weigh the pros and
cons of joining the “crowd”.
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A word or phrase used to make an unpleasant
idea sound more pleasing.
According to the Nazis, the Jews in Poland were
relocated; whereas, the reality was the Jews were
sent to death camps.
When you see this, try to see if inferences can be
made about any hidden meanings.
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Often used in politics and during wartime.
Can often provide people with fears that they
may not have “realized” they had.
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Often used in politics.
Words that have different positive meaning for
individual people but are linked to highly valued
concepts.
Claims “demand” approval from the listener (“We
fight in defense of democracy!”).
Common words/ideas associated with technique:
honor, glory, love of country, freedom.
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A false or incorrect logical principle; “talks in
circles”.
One must think about the LOGIC of the
statement and take every part of it into account.
http://www.youtube.com/watch?v=zrzMhU_4m-g
Choose ONE specific type of
propaganda discussed last class. What
is it? Please provide an example.
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Often used in politics and during wartime.
Uses negative words or those with a negative
connotation.
Object is to instill prejudice against a group or
idea.
Often employs sarcasm or ridicule—political
cartoons.
Need to separate your feelings from the ideas
presented.
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`
Often used during speeches.
Works to convince that views presented represent those of the
common person and/or are for the good common person.
Will often target the “common man” with regional figures of
speech or jokes.
Will sometimes intentionally mispronounce words and/or
adopt an accent to make listeners feel like they can relate and
to give an impression of “I’m just like everyone else.”
Most common term associated with this: “Middle Class”.
Consider speaker’s background and try to ignore the “dialect”;
focus on the ideas.
http://www.teachertube.com/viewVideo.php?video_id=1372
98&title=Plain_Folks
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Points out the benefits of an idea or product.
Think of infomercials
http://www.youtube.com/watch?v=eY4zr0Je
kWE&feature=pyv&ad=5397788633&kw=as%2
0seen%20on%20TV
Quotations or endorsements that connect a famous/
reputable person with an idea or product.
http://www.youtube.com/watch?v=1jJun_1dII0
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An attempt to make someone view one item
the same way they view another and link the
two subjects in one’s mind.
Often done in politics—linking of one
politician to another; can be positive or
negative association.
Campaign ads
http://www.youtube.com/watch?v=phBBnxX
JdoM