Newmark Productions
Summary
Fast Facts
• CEO Alan Newman and CFO Mark Cohen
founded Newmark Productions in 1990.
Newmark maintains offices in New York and
Los Angelos and currently employs more than
500 people. Since its founding, Newmark has
released 50 feature films and 7 Emmy-winning
television programs.
Departments
• Six departments provide the foundation for
Newmark’s award-winning work: Production,
Distribution, Marketing/Publicity/Promotions,
Television, Merchandising, and interactive.
Production
• The production department is responsible for
making the movies-from start to finish. The
movie production process begins with story and
script development. After a script is selected and
purchased, a budget is assigned and a production
schedule is developed. A director and cast are
then selected and pre-production begins. After
the movie is filmed, it goes into final stage of
post-production, where the director and
Newmark agree on a final cut.
Distribution
• The film is then ready to be distributed. The
Distribution Department books the theaters
that will show the film. As theaters are located
all over the world, Newmark has domestic
distribution offices in New York, Los Angelous,
Chicago, and Atlanta and international offices
in London and Buenos Aires to facilitate the
distribution of the films. The Distribution
Department also calculates Newmark’s film
grosses.
Marketing/Publicity/Promotions
• The Marketing, Publicity, and Promotions
Departments work to promote the films. They are
responsible for creating the movie trailers
(commercials/previews) that play on television
and in theaters and the movie posters that
appear on billboards or newspapers. The
departments also plan and coordinate movie
premiers, create giveaways items, writes press
releases, coordinate talent appearances on TV
talk shows and entertainment news programs,
and develop sweepstakes opportunities.
Television
• Newmark also has a strong Television
Department that develops programming for
network, cable, and syndication. The
department also licenses movies to these TV
outlet and does its own marketing and
promotions for its current series.
Merchandising
• The merchandising department works with
various licensees to create products based on
Newmark’s film and television properties. It
distributes these products (which can be Tshirts, Halloween costumes, posters, toys,
etc.) to retail stores.
Interactive
• Newmark’s international department creates
and maintains web sites for current televisions
series and movies. It also sends e-mails and enewsletters to fans to promote the films and
TV shows.
• Finally, it maintains and e-commerce site,
which sells many of the products developed
by the Merchandising Department.