HAPPY TUESDAY!
• Please answer the following question in your composition book:
Has a commercial or advertisement ever influenced you to buy
something? Explain.
• https://www.youtube.com/watch?v=X03_bNuihLU (A)
• https://www.youtube.com/watch?v=dDTBnsqxZ3k (B)
As you watch the video, think about what the goal of this
commercial was.
PROPAGANDA
• Definition: The particular ideas or principles promoted by an organization or
movement.
• Origin: Early 1700s; Catholic Church; from Latin for “congregation of
propagating the faith” (propagate = spread)
• Presents a biased view.
• Bias is a preference, especially one that inhibits impartial judgment.
• Propaganda is most commonly associated with advertising and politics
(elections, wars, ideologies).
• Will often make an emotional appeal.
PROPAGANDA TECHNIQUE: BANDWAGON
• Most common technique.
• Often used in advertising.
• Basic idea: “If everyone else is doing/thinking it then so should you.”
• Think of it like peer pressure: “Other people are doing/believing it, so if
you don’t, then you’re wrong . . . You don’t want to be wrong, do you?
• When you see this, you need to weigh the pros and cons of joining the
“crowd”.
EXAMPLE #1
EXAMPLE #2
https://www.youtube.com/watch?v=po0jY4WvCIc
PROPAGANDA TECHNIQUE: EUPHEMISM
• A word or phrase used to make an unpleasant idea sound more
pleasing.
• According to the Nazis, the Jews in Poland were relocated; whereas,
the reality was the Jews were sent to death camps.
• When you see this, try to see if inferences can be made about any
hidden meanings.
EXAMPLE #1
EXAMPLE #2
https://www.youtube.com/watch?v=xos9vuknLpo
PROPAGANDA TECHNIQUE: FEAR
• Often used in politics and during wartime.
• Can often provide people with fears that they may not have “realized”
they had.
EXAMPLE #1
EXAMPLE #2
• https://www.youtube.com/watch?v=bQlpDiXPZHQ
PROPAGANDA TECHNIQUE: GLITTERING GENERALITIES
• Often used in politics.
• Words that have different positive meaning for individual
people but are linked to highly valued concepts.
• Claims “demand” approval from the listener (“We fight in
defense of democracy!”).
• Common words/ideas associated with technique: honor, glory,
love of country, freedom.
EXAMPLE #1
EXAMPLE #2
EXAMPLE #3
https://www.youtube.com/watch?v=s__nHCNT8y8
PROPAGANDA TECHNIQUE: LOGICAL FALLACIES
• A false or incorrect logical principle; “talks in circles”.
• One must think about the LOGIC of the statement and take every part of it
into account.
EXAMPLE #1
EXAMPLE #2
• https://www.youtube.com/watch?v=tglJAHHwO58
HAPPY WEDNESDAY!
• Answer the following question in your composition book:
Why do you think bandwagon is the most commonly used technique
in propaganda? Explain your answer.
Summer Assignment Worksheet due TODAY! Please turn it in the bin
if you have not already 
• Which propaganda technique is
being used here?
• How do you know this?
PROPAGANDA TECHNIQUE: NAME CALLING
• Often used in politics and during wartime.
• Uses negative words or those with a negative connotation.
• Object is to instill prejudice against a group or idea.
• Often employs sarcasm or ridicule—political cartoons.
• Need to separate your feelings from the ideas presented.
EXAMPLE #1
EXAMPLE #2
• http://www.youtube.com/watch?v=PNMc6rof7cU
EXAMPLE #3
• http://www.youtube.com/watch?v=h7R-bR0cW8c
PROPAGANDA TECHNIQUE: PLAIN FOLKS
• Often used during speeches.
• Works to convince that views presented represent those of the common person and/or
are for the good common person.
• Will often target the “common man” with regional figures of speech or jokes.
• Will sometimes intentionally mispronounce words and/or adopt an accent to make
listeners feel like they can relate and to give an impression of “I’m just like everyone
else.”
• Most common term associated with this: “Middle Class”.
• Consider speaker’s background and try to ignore the “dialect”; focus on the ideas.
• http://www.teachertube.com/viewVideo.php?video_id=137298&title=Plain_Folks
`
EXAMPLE #1
EXAMPLE #2
• http://www.youtube.com/watch?v=PeX51oHKHiQ
EXAMPLE #2
• http://www.youtube.com/watch?v=jZgOt6d5Qok
PROPAGANDA TECHNIQUE: REWARDS
• Points out the benefits of an idea or product.
• Think of infomercials
EXAMPLE #1
• http://www.youtube.com/watch?v=QwRISkyV_B8
EXAMPLE #2
• http://www.youtube.com/watch?v=VFBsxwKHT14
PROPAGANDA TECHNIQUE: TESTIMONIALS
• Quotations or endorsements that connect a famous/ reputable
person with an idea or product.
EXAMPLE #1
EXAMPLE #2
• http://www.youtube.com/watch?v=mh6vHoyBs58
PROPAGANDA TECHNIQUE: TRANSFER
• An attempt to make someone view one item the same way they
view another and link the two subjects in one’s mind.
• Often done in politics—linking of one politician to another; can be
positive or negative association.
• Campaign ads
• http://www.youtube.com/watch?v=phBBnxXJdoM
EXAMPLE #1
EXAMPLE #2
http://www.youtube.com/watch?v=phBBnxXJdoM