HARD ROCK
CAFE
By SouthPark
What is Hard Rock?
Hard Rock is one of the worlds leading and
well known brand in restaurant industry.
It has 110 restaurants in 41 countries. And
it continue to grow! First cafe was opened
in London in 1971.
Mission of Hard Rock.
The mission of Hard Rock is to provide their
customers with unique experience and
attract new clients.
What is Strategy?
Strategy is the direction and scope of an
organisation over the long-term, which
achieves advantage in a changing
environment through its configuration of
resources and competences with the aim
of fulfilling stakeholders expectations
HARD ROCK’S STRATEGY.
Hard Rock’s strategy is to provide not only a
custom meal from the menu, but a dining
event that includes a unique visual and
sound experience not duplicated
anywhere in the world.
STRATEGIC POSITION (SWOT)
 Strengths.
Brand recognition, customers loyalty, unique experience.
 Weaknesses.
Number of restaurants
 Opportunities.
Related diversification
 Threats.
Competitors like McDonald’s (cheaper substitutes)
DIFFERENTIATION
 Objective
Incorporate differentiating features that cause buyers to
prefer firm’s product or service over the brands of
rivals
 Keys to success
Find ways to differentiate that CREATE VALUE for
buyers and that are NOT EASILY MATCHED or
CHEAPLY COPIED by rivals
Not spending more to achieve differentiation than the
price premium that can be charged
DIFFERENTIATION IN
HARD ROCK
Hard Rock is using Differentiation (mode of competing)
to achieve competitive advantage on the market. Hard
Rock is offering benefits different from its competitors.
Value creation is one of the keys of differentiation. Hard
Rock products are highly valued by clients. Clients
develop loyalty to brand and it helps to beat RIVAL
COMPETITORS in the marketplace.
HOW?
The main target of any firm is to create
competitive advantage over rivals. To create
this advantage, firm has to find right
strategy. And it can be achieved when
managers make effective decisions in 10
Areas of Operations Management. They are
collectively known as operations decisions.
10 DECISION AREAS OF OM
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Goods & service design
Quality
Process & capacity design
Location selection
Layout design
Human resource and job design
Supply-chain management
Inventory
Scheduling
Maintenance
CONSIDERATIONS
 Political risk
 Currency risk
 Social norms
 Brand fit
 Social costs
 Business practices
SUCCESS OF HARD ROCK
 Uses domestic model globally and
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franchising operations where it makes
sense to do so.
The core of each restaurant is dynamic
and unique, designed to reflect global
experience strategy.
Merchandised shop in each cafe.
E-commerce strategy to extend global
branding.
Attention to each guests experience.