What Works – Entrepreneurship
How “The Apprentice” Teaches our
Students how to put
Theory into Practice
Mohamed Motawea & Dallal Kahook
Al Khaleej National School
March 24, 2014
ICE BREAKER – Conversations
Ways of Working? (WoW)
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Mobile phones on silent
Be HERE
Bags / laptops / school work away from table
Have an open mind
Ask questions
Listen to learn
Be honest
Be positive and constructive
Interact and collaborate with others with active participation
Take responsibility for your own learning
Show respect and professionalism
Learning Objectives
By the end of this workshop, we will:
1.
Describe the overview of the Apprentice
Competition
2.
Identify the resources needed to carry
out The Apprentice Competition in your
school
3.
Recognize the benefits to promote
student learning through this hands-on
activity
Route Map:
How will we get there?
Explanation & Discussions
The Apprentice Activity
Plenary
What is the “Apprentice”?
http://www.youtube.com/watch?v=OEQM4FdJ
VLc
What is the “Apprentice”?
• American TV reality show, the ultimate
job interview for Donald Trump
• Americans compete in a series of
rigorous business tasks which require
street smarts and intelligence to
conquer
• Donald Trump, the boss, that they are
the best candidate for his companies.
• In each episode one person is fired and
sent home
Resources Required
* Adjustable according to your specific circumstances
1.
Project Outline
2.
Judges & Rubric Sheet
3.
Audience Worksheet
4.
Projector & Speakers
5.
Spacious Hall (Auditorium) preferably
decorated with the theme
AKNS Entrepreneurs Week Student Project
Subject/Department:
Business – Marketing
Teacher:
Grade:
Mr. Mohamed Motawea
12
Mrs. Dallal
Date set:
Submission Deadline:
Total Marks Available:
Oct. 6, 2013
November 17, 2013
30 (10% of ongoing)
AKNS Apprentice Competition - The Marketing Mix
Developing an existing or new product while demonstrating the Marketing Mix. The project concept was adapted from the Donald
Trump show, “The Apprentice”.
Project
Content

Developing an existing or new product

Defining your target market – presenting the customer profile

Creating the marketing mix for this product

Product: creating a new product, highlighting product's features, brand name, packaging, service, and warranty

Price: description of pricing strategies - price for customers and resellers, price compared to competitor’s, discounts, credit terms, payment period

Place: how and where the product will be distributed

Promotions: description of promotional strategies including the message, the media selected, special offers, and the timing of the promotional campaigns.- activities related to
advertising, personal selling, sales promotion, social media, and publicity. (TV advertisement must be presented)
Project
Details
Your group’s presentation will be shown in front of a panel of judges. Judges will ask questions. Your presentation should include all of the above: model of the product, customer profile, and
all of the 4 P’s. TV advertisement will also be presented.
Audience members will fill out a worksheet based on the presentations.
Media to
be used
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PPT
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Video/Movie
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Live advertisement
-
model/prototype of product
Group
Size
Group (4 – 5) members
“AKNS Apprentice Competition” Project Rubric
Group Members: ______________________________________________________________________
Product: _____________________________________________________________________________
Rubric for Evaluation
Below Average
Satisfactory
Excellent
Demonstrated knowledge
1–2
3-4
5
Prototype or Live Demonstration
1–2
3-4
5
Advertisement
1–2
3-4
5
Organization and structure
1–2
3-4
5
Communication Skills
1–2
3-4
5
Creativity
1–2
3-4
5
Final Score:
Comments:
____
30
Student Learning Benefits
•
Apply business skills
•
Teamwork
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Project management
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Time management
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Creativity
•
Leadership
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Promote higher order thinking
Let’s Go!
Activity
In small groups, create an
innovative UAE brand of soft
drink to compete with Coca
Cola and Pepsi.
7 minutes prep time
2 minutes for sales pitch
Plenary
Discuss with your neighbor ideas about
implementing this project in your own
school.
Do you have the resources needed?
Do you think the project will be
successful at your school?
Has your school done something similar?
THANK-YOU