TITLE - Example: E-commerce Product Manager
COMPANY (add logo if possible) - Example: Beer Geeks
LOCATION - Example: Cincinnati, OH
Overview:
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What's the role?
Why are you hiring?
What are they going to do?
Points given for creativity. We are startups after all - let's be creative.
Example:
"If you are passionate about pre-launch startups, e-commerce AND craft beer then this is the perfect
role for you.
We are a venture-backed startup in Cincinnati focused on building the world’s best direct-to-consumer
curated marketplace for the finest craft beers. This lead role will initiate and develop the ecommerce
and digital capabilities of our direct-to-consumer business alongside our contracted technology and
design agencies. This role will launch Beer Geeks to the next level of B2B and B2C marketing - making us
THE top player in the craft beer e-commerce game.
This new business requires individuals who are comfortable working in a small, dynamic team. You must
be a self-starter with experience initiating and managing simultaneous projects through completion.
Your decision-making skills are based on an end-to-end integration perspective with an understanding of
the business and technological implications of various options."
Responsibilities:
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What is this person responsible for?
What tasks do you expect them to focus on, day-to-day?
Example:
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Daily management of Magneto based ecommerce platform
Regular engagement with internal and external stakeholders
Recommend site enhancements and opportunities for increasing conversions
Marketing and demand generation (SEM, SEO, Affiliate, Email, Social, Mobile)
Mobile merchandising and marketing (mobile web, native app)
Site optimization (e.g. Optimizely, A/B and multivariate testing)
Plan & facilitate Intra-company site content integration
P&L management for team budget
Monitoring consumer transactions: sales, returns, cancellations, etc.
Create and maintain reporting activities and provide analysis
Identify and execute QA tasks
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Troubleshooting problems urgently and creating processes for escalating problems
appropriately
Coordinate content changes and updates
Ecommerce team development
Skills:
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What are the desired soft skills?
What else will separate the "meh" candidates from the "A" team?
Appeal to startup culture:
o "Insatiable hunger to learn and refine"
o "Punch above your weight class"
o "Fun, quirky and what some could call a 'weird' disposition"
o "Dissatisfaction with status quo"
Example:
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Ability to foresee needs and advocate for planning based on industry experience
Multi-tasking in a fast-paced environment with the ability to accommodate change
Analytical thinking
Initiate self-directed ideas through a consensus process and on to completion
Strong verbal and writing skills, emphasizing clear and concise communications abilities
Partner with and/or lead internal and external teams, locally and remotely
Support testing activities and provide recommendation for problem resolution
Ability to work outside of assigned area and be a team player
Influence company outcomes
Requirements:
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What does the candidate need to know?
How are they are going to fulfill their responsibilities listed above? You need to provide:
o Educational Requirements
o Technical skill components (i.e. Java, Ruby, Python, etc.)
o Other considerations - "Proven storyteller ability"
o Specific startup requirements - "Experience with a growing or scaling startup"
Example:
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2-4 years management experience with an e-commerce business or adjacent industry
Experience in developing commerce sites, from conception phase to daily maintenance
Working knowledge of CSS, HTML/5, JavaScript, Adobe CS6, Photoshop & Illustrator
Magento Enterprise platform experience preferred
Passion for the start-up culture, with the support and resources of an established business
Web analytics reporting
SEO, SEM, Affiliate, Email, QR, Social, Mobile, Retargeting marketing, with an eye on emerging
technology like Open Graph and the opportunities they bring to commerce
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Ability to monitor activities of customers and define new opportunities to increase order volume
and loyalty
Company Overview:
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What's cool about you?
How did you start?
What problem are you solving?
Example:
"Beer Geeks was founded in October 2013 by Jordan Vogel and Dr. Eric Weismann. Vogel is an industry
insider immersed in the world of craft beer. We have spent years behind the scenes sourcing from the
best distilleries; selling to the best restaurants and shops; nurturing brands and sharing them with
discerning palates. Now we are bringing this expertise to women and men around the country that
yearn for high quality, great service, impeccable gifting, a touch of education; all with a personal touch
of curation yet at a distance that the web offers."
You're changing the world! Sell the candidate on why they have to be part of it.
Example:
"The current state of e-commerce for craft beer is cluttered, noisy and not optimized for our mobile
lifestyle. There are micro-distilleries across the Greater Cincinnati region that do not have access to
their target consumers. Through Beer Geeks we will bring these craft brews to consumers’ doors. Beer
Geeks is building a luxury online consumer marketplace offering discoveries of craft beers. Our
selections and features will make Beer Geeks the ultimate destination for craft beers."
Additional Job Descriptions:
https://medium.com/inside-ahalogy/communication-designer-ea63ee437adf
http://cintrifusejobs.force.com/careers
Examples for this template pulled from Merchants of Beverage at http://runway.is/jobs/.