Marvel Research- By Hannah Pearce
• Marvel Studios, was originally known as Marvel Films from 1993 to
1996, is an American television and motion picture studio based at
the Walt Disney Studios in Burbank, California. The Studio is a
subsidiary of Marvel Entertainment, a wholly owned subsidiary of
The Walt Disney Company. Being a part of the Disney, Marvel
Studios works in with The Walt Disney Studios, another Disney unit,
for distribution and marketing. For financial purposes, Marvel
Studios is part of Disney's Studio Entertainment segment.
• Marvel Knights is also the name given to a production arm of Marvel
Studios intended to be used to produce some of Marvel's darker and
lesser known titles. The first film produced under the Marvel Knights
banner was Punisher: War Zone, the 2008 release that rebooted the
Punisher franchise. In 2012, Ghost Rider: Spirit of Vengeance was
the second title to be released under that banner.
Production- Media Ownership
• In 2002 Marvel Studios introduced their flip book type logo,
created by Imaginary Forces. This logo went with music from
the film's score, sound effects or a song, to lead into the
beginning of the film. This was the logo seen in front of all
films until 2013, when the logo was updated with the release
of Thor: The Dark World, again created by Imaginary Forces.
• Distributers of Marvel Films consist of; Walt Disney Studios
Motion Pictures (who distributed Marvels The Avengers, Iron
Man 3, Thor The Dark World), Paramount Pictures (who
distributed Iron man, Iron man 2, Thor and Captain America)
and Universal (who distributed The Hulk)
Synergy
• When in Co-productions Marvel never produced the
films, they were co-producing with companies such as;
New Line Cinema, 20th Century Fox, Columbia Pictures,
Universal Pictures and Artisan Entertainment Lionsgate.
Co-Productions
1944 Captain America
Ghost Rider: Spirit of Vengeance
1986 Howard the Duck
1989 The Punisher
1990 Captain America
2012
Marvel's The Avengers
1994 The Fantastic Four
1998 Blade
The Amazing Spider-Man
2000 X-Men
2002
Blade II
Iron Man 3
Spider-Man
Daredevil
2013 The Wolverine
2003 X2
Hulk
Thor: The Dark World
The Punisher
In production
2004 Spider-Man 2
Blade: Trinity
Elektra
Captain America: The Winter Soldier
2005 Man-Thing
Fantastic Four
2006 X-Men: The Last Stand
Ghost Rider
2007 Spider-Man 3
Fantastic Four: Rise of the Silver Surfer
Iron Man
2008 The Incredible Hulk
Punisher: War Zone
2014 The Amazing Spider-Man 2
X-Men: Days of Future Past
Guardians of the Galaxy
Avengers: Age of Ultron
2009 X-Men Origins: Wolverine
2010 Iron Man 2
2015 Untitled Fantastic Four reboot
Thor
2011 X-Men: First Class
Ant-Man
Captain America: The First Avenger
List of Films based on
Marvel Comics.
Marvel Website
The Avengers was produced by Marvel Studios and distributed by Walt Disney
Studios Motion Pictures. The film's development began when Marvel Studios
received a loan from Merrill Lynch in April 2005. Marvel discussed their plans in a
brief presentation to Wall Street analysts; the studio's intention was to release
individual films for the main characters—to establish their identities and
familiarize audiences with them—before merging the characters together in a
crossover film. In September 2008, Marvel Studios reached an agreement with
Paramount—an extension of a previous partnership—which gave the company
distribution rights for five future Marvel films.
Specific DevelopmentThe Avengers
In August 2010, it was reported that Paramount Pictures and Marvel Studios were
planning to start shooting in February, it was also declared that the film would be
shot in 3D. Pre- production also consisted of casting which was finally casted
with Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett
Johansson, Jeremy Renner, Tom Hiddleston, Clark Gregg, Cobie Smulders,
Stellan Skarsgård, Samuel L. Jackson, Gwyneth Paltrow and Paul Bettany.
Pre-ProductionThe Avengers
The film contains more than 2,200 visual effects shots completed by 14
companies: Industrial Light & Magic (ILM), Weta Digital, Scanline VFX,
Hydraulx, Fuel VFX, Evil Eye Pictures, Luma Pictures, Cantina Creative,
Trixter, Modus FX, Whiskytree, Digital Domain, The Third Floor and Method
Design. ILM, who previously worked on Ang Lee's Hulk, was the lead vendor
and shared responsibility for creating many of the film's key effects, including
the Helicarrier, the New York cityscape, digital body doubles, Iron Man and the
Hulk. To create the Hulk, Ruffalo performed in a motion-capture suit on set with
the other actors while four motion-capture HD cameras (two full body, two
focused on his face) captured his face and body movements. Evil Eye Pictures
composited digital backgrounds into shots filmed against a greenscreen for
scenes taking place inside the Helicarrier.
Post ProductionThe Avengers
• The film was promoted at the 2010 San Diego Comic-Con International, during
which a teaser trailer narrated by Samuel L. Jackson was shown followed by an
introduction of the cast.
• In August 2011, Walt Disney Pictures, Pixar Animation Studios and Marvel
Studios presented a look at Walt Disney Studios' upcoming film slate, which
included The Avengers, at the D23 Expo in Anaheim, California. The
presentation featured footage from the film and appearances by the cast
members.
• In October 2011, Marvel Studios held a presentation at the New York Comic
Con that featured new footage and a panel discussion including producer Kevin
Feige and several cast members.
•The first full-length trailer was also released in October which was followed by
the second full-length trailer was released on iTunes in February 2012.
•They also had a 30 second advertisement during the super bowl in February
2012.
Marketing & Advertising
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DVD’s
Cinema
Streaming Online
Downloading from distributers e.g Itunes
Movie Websites e.g Netflix
Appliances to watch it on :• Computers
• Phones
• Tablets
• Cinemas
Digital Distribution
• You can buy The Avengers on DVD, Blu-ray, Blu-ray 3D.
• It is also on Netflix
• You can stream or download off of illegal websites which
damage the film industry profits
Distribution