2013 District Kernel Kickoff
WELCOME!
Let the Adventures
Begin.
2013 Popcorn Sale
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Exciting NEW products
Awesome NEW Prize Program
Weekly Kernel Journal
IMPROVED Trainings
RESOURCES with the IYOS Book and at
www.trails-end.com
 Blitz Weekends
New Products!
Buffalo Cheddar
Cheese
Dark & White
Chocolatey
Drizzle
Bacon Ranch
Sour Cream & Onion
New Tins!
Sour Cream & Onion
Chocolate Lover’s
Collection
White Chocolatey
Pretzels
Popcorn For Our Troops
Over 1.3 million donations since
2007
$30 Silver Level Donation
$50 Gold Level Donation
2013 Product Line
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$50 Military Donation
$30 Military Donation
Chocolate Lover’s Tin
Sweet & Savory
Cheese Lover’s
White Chocolatey Pretzels Tin
Caramel Corn with Almonds &
Pecans
 Dark & White Chocolatey Drizzle
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18 Pack Kettle Corn
18 Pack Unbelievable Butter
18 Pack Butter Light
Bacon Ranch
Sour Cream & Onion Tin
Buffalo Cheddar Cheese
Caramel Corn
Popping Corn
0g trans fat across the entire product line
Resources to help
•
2013 Unit Leader Guidebook
• Deadlines
• Definitions
• Contacts for questions
•
Trails End Website
• Online Selling
• Popcorn System – place popcorn orders
• Virtual Sale Planner
• Training Videos & Tutorials
•
Phone Call to District Kernel or District Executive
Let’s Get Started!
5 easy steps to GROW YOUR SALE
1. Plan your program and Set Goals
2. Motivate your Scouts with INCENTIVES!
3. Build your best Popcorn Kickoff ever!
4. Constantly Communicate with Scouts and parents
5. Use the best ways to Sell and achieve your goal!
#1 Plan Your Program
Go to page 21 of your IYOS Book or
the Virtual Sale Planner at sell.trails-end.com
• Build your plan using the Budget Planner
1. Plan
2. Budget
3. Set Goals
•
On the Virtual Sale Planner, you can fill in your number of
boys, commission and activities per month with costs.
•
The planner does the rest!
#1 Plan Your Program
Crucially important for your Unit to
have a Successful Sale. Scouting
should be FUN and EXCITING, with
lots of activities, camp, etc.
It’s Camping
It’s Activities
It’s Advancement
It’s Equipment
It’s what they want to do!
#1 Plan Your Program
IDEAL YEAR OF SCOUTING
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Pack holds a “Brainstorming session” with their Scouts AND parents are given
a survey to find out what the boys “want” to do.
Pack Committee should whittle down the ideas from the brainstorming
session – to discard ideas that aren’t feasible.
Build a complete list of exciting program ideas to present to youth and
Scouting families at next Pack Meeting.
At next Pack Meeting, boys are given stickers (1st, 2nd, 3rd) to place next to, or
vote for, their favorite program ideas.
Pack Committee finalizes their Program, based on results of their youth vote
/ parent surveys.
A complete Pack Budget is determined, based on new Program, equipment,
etc. costs and then shared with parents.
#1 Plan Your Program
IF Units do the IDEAL YEAR OF SCOUTING correctly, they will:
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Retain more of their members AND attract more new members
Send more Scouts to all the different camping opportunities
Train more volunteer leaders / have more parental support
Spend less time fundraising and more time having FUN in a
robust Scouting Program
• Fundraise less often, but more efficiently and even increase FOS
• Enjoy a full, fresh, and exciting Scouting Program – and have it be
FREE to their Scouting families!
#1 Plan Your Program
Complete Your
Program Planner
Set Your Sales Goal- $600!
Only 44% of parents say their
Scout set a sales goal.
Scouts who set goals average $626 in sales.
Scouts with no goal average $304 in sales.
#2 Motivate Your Scouts
•
Build your own unit-level incentives
• Pie in the Face for $600 Sellers!
• Top Seller Prizes!
• Top-selling Den – Pizza Party!
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College Scholarship
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Sell $2,500 once and 6% of
your total sales each year is
invested in your own college
scholarship account
#2 Motivate Your Scouts
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The focus for a Blitz weekend is for
your Unit or Den to go into their
designated neighborhood as a group
and visit every house.
There will be two Blitz Weekends this
year - Sept. 20-21 and Oct. 11-12.
On these weekends, Scouts will focus on “Take Orders”
and will go to as many houses as possible.
Scouts who participate in a Blitz Weekend will earn the
BLITZ DAY PATCH.
Blitz
Weekends
#2 Motivate Your Scouts
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Fill up an entire order form and
submit it to your unit kernel
Scouts will receive the following:
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2 Tickets to the UMKC vs. Indiana
State on December 14, 2013
2 Tickets to the NAIA basketball
tournament on March 21, 2014
Two tickets to Scout Day at the K in
the Fall, 2014
Fill-It-Up
Contest
________
District
Top Seller
Prize
#2 Motivate Your Scouts
Bonus Prizes
$600 Bonus Prize
$1500 Bonus Prize
College Scholarship
#3 Build the
BEST Popcorn Kickoff!
The kickoff is the single most important factor for
you to have a good sale
Have a 30-minute fun-filled Popcorn Kickoff:
• Make it FUN and FESTIVE!
• Show parents what’s in it for them
• Have giveaways and prizes
• Prepare your Scouts
• Have role plays and practice the sales script
• Help your Scouts gain the confidence to sell!
#3 Build the
BEST Popcorn Kickoff!
Kickoff Tools for You
• Refer to pages 6 in the Popcorn Sale Guidebook
• Customize the Kickoff Presentation in the Virtual Sale Planner
• Training videos from trails-end.com
• Invest a little in your kickoff to reap huge rewards with your sale!
#3 Build the
BEST Popcorn Kickoff!
Want to close sales?
Try this approach at the door……
Hi, my name is _____ and I’m a C/B scout w/ P/T # ___.
I’m selling popcorn so I can ______.
(go to camp / pay for my scouting program / earn a scholarship)
I have a goal of $____.
You can help me reach my goal by trying some of my popcorn!
Will you help me?
More effective than asking, “Want to buy some popcorn?” don’t you think?
#4 Communicate
with your Families
It’s important to follow up after your kickoff and
throughout the sale with important sale information.
Use email, social media, and meetings to remind families about:
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Sales goal for each Scout
Key sale dates
Scout rewards available
Online selling
Go to trails-end.com to access communication tools:
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Promotional Images
Scout and parent handouts
#5 You’re ready to SELL!
Ways to sell popcorn:
Show N Sell
Take Orders
Dragon Wagon
Online Sales
Blitz Days
Next Steps
1.
Plan your program and Set Goals
2.
Motivate your Scouts with INCENTIVES!
3.
Build your best Popcorn Kickoff ever!
4.
Constantly Communicate with Scouts and parents
5.
Use the best ways to Sell and achieve your goal!
Key Dates
August 26
September 6
September 6 - 7
September 20-21
October 11-12
October 21
October 26
October 28
November 4
November 8 - 9
December 10
Show N Sell Orders Due ONLINE
Popcorn Sale Begins (both Show-n-Sell and
Take Order)
Show N Sell popcorn pick-up
Blitz Weekend #1
Blitz Weekend #2
Turn in RETURN PAPERWORK to HOAC
Product Return Day
Final Orders due ONLINE
Final Prize Order due ONLINE and Fill-it-Up
paperwork due
Popcorn pickup
Units turn in monies
Kick Off in a Bag!
The Key to a great Popcorn Sale
1.
Leader Kit
• Sale Posters
• Military Receipts
• Leader Guide Book
2.
Product Samples
3.
Stomp Rocket
4.
Table Cloth, Streamers and Balloons
Questions / Comments
Let the Adventures
Begin.
Second Hour of Training
First Time
Kernels
Terms and Words We Use
Trails
End
Dragon
Wagon
Page 7 – 8 in your Leader Guidebook
Take Order
Scouts use an order form (in the family guide)
to go door-to-door or sell to family and friends.
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Establish your dates – take order sales typically start immediately after kickoff.
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Determine sales territory
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Create a “Blitz Day” to have Dens sell as a
group activity
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Have parent(s) take an order form to work
REMEMBER!
Two out of three people will buy when asked,
but less than 20% of households have been
contacted.
Show N Sell
Make arrangements for Scouts to set up in front of stores to sell.
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Ask store manager for permission several weeks in advance
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Assign Scouts (2-3) and parents in two hour blocks
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DO NOT open up microwave boxes
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Divide sales equally among Scouts who participate
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Use leftover product to fulfill take order needs
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Apply donations received towards your military sales
Show N Sell
Last year, units that
participated in Show &
Sell sold 22% more
popcorn that those units
who did not participate in
Show & Sell!
22% more than 2011 sales
Show N Sell
More Tips for Success:
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Do not use a table or chairs. Tables are barriers between you and the
consumer.
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Hand out flyers that tell people about your Unit and what activities you do,
how you help the community, etc.
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Tape pieces of paper to each product that has a phone number / email so
they can buy more when they run out
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DON’T ask for donations! People will give those to you anyway, and
asking for them will decrease your sales
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Stack boxes to display product. Hang up posters/pictures of your boys
doing Scouting activities and helping the community.
Display not blocking doorway and area is kept clean
Thank
you
And
re-order
Cards to
hand to
consumers
Class A uniform
Product stacked neatly
Standing in front of table
Online Selling
Scouts sell to far-away friends and family Trail’s End ships the
product directly to the consumer.
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Everyone needs to create a new account to view and sell online at
sell.trails-end.com
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Online sales COUNT toward Scout Rewards!
(starting August
1 through your council’s fall sale end date)
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Get 100% of your Scouts to create an account
and send 10 emails to family and friends
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The average online order is $48
How to Use the Order System
The “Popcorn System” is very simple to use:
• You will be supplied with a username and password to get in for the first
time. A confirmation email will verify your email address as valid.
• Once in, you’ll be at your Unit’s “Homepage” and can then enter your
Unit’s popcorn order from the “Orders” menu along the top.
• Follow the same process for ordering your Unit’s prizes.
• You will receive confirmation emails whenever you submit an order
• The system has more functionality if you want to use it – such as
tracking sales, goals and prizes by individual Scout and printing packing
slips that shows how much each Scout is to receive, etc.
Login to the “Popcorn System”
You will be supplied with your “username” (email
address) and “password” by the council.
Your Unit’s “Homepage”
From your Unit’s “Homepage” you can click on
the triangle next to “Orders” menu along the
top (or on the word, “Orders” itself) to place
your product and prize orders when ready.
The “Scouts” menu option allows you to manage
Scouts, goals, sales by Scout (if you want)
Placing your Unit’s Popcorn Orders
Enter the quantity you need for each product in brightly colored column (by
container). System will change it to cases + containers for you. Hit “Submit to
Council” button at bottom.
Next Steps
1.
Plan your program and Set Goals
2.
Motivate your Scouts with INCENTIVES!
3.
Build your best Popcorn Kickoff ever!
4.
Constantly Communicate with Scouts and parents
5.
Use the best ways to Sell and achieve your goal!
Key Dates
August 26
September 6
September 6 - 7
September 20-21
October 11-12
October 21
October 26
October 28
November 4
November 8 - 9
December 10
Show N Sell Orders Due ONLINE
Popcorn Sale Begins (both Show-n-Sell and
Take Order)
Show N Sell popcorn pick-up
Blitz Weekend #1
Blitz Weekend #2
Turn in RETURN PAPERWORK to HOAC
Product Return Day
Final Orders due ONLINE
Final Prize Order due ONLINE and Fill-it-Up
paperwork due
Popcorn pickup
Units turn in monies
Questions / Comments
Let the Adventures
Begin.