Define “norm”. What is a “social norm”? Provide examples of social norms. What is a “norm”? a set of rules based on socially or culturally shared beliefs of how an individual ought to behave (p. 119) This type of learning is contrary to the idea that learning only takes place through reinforcement. Social Learning Factors: Attention Retention Motor Reproduction Motivation See pages 1121-122 for a description of the experiment Bobo Doll Experiment Eron (1986) Found a positive correlation between hours of violence watched on television as elementary aged kids and the level of aggression demonstrated when they were teens Also found that 8 year olds that watched a lot of TV violence were more likely to be arrested & prosecuted for criminal acts as adults Kimball & Zabrack (1986) Canadian study found children became more aggressive 2 years after the introduction of TV in their town The previous studies create a link to aggressive behaviour and watching violent TV. Are there other possible explanations for the behaviour of the children? Explain. Sesame Street Blues Clues Twende na Wakati Dora the Explorer All examples of TV shows intended to teach positive behaviours. Factors that influence motivation: Consistency Identification with the model Rewards/Punishment Liking the model Pick up and read the article on the Sabido Methodology. Watch the following video on Sabido Methodology.