Define “norm”.
What is a “social norm”?
Provide examples of social norms.
What is a “norm”?
a set of rules based on socially or
culturally shared beliefs of how an
individual ought to behave (p. 119)
This type of learning is contrary to the idea
that learning only takes place through
reinforcement.
Social Learning Factors:
Attention
Retention
Motor Reproduction
Motivation
See pages 1121-122 for a description of the
experiment
Bobo Doll Experiment
Eron (1986)
Found a positive correlation between hours
of violence watched on television as
elementary aged kids and the level of
aggression demonstrated when they were
teens
Also found that 8 year olds that watched a
lot of TV violence were more likely to be
arrested & prosecuted for criminal acts as
adults
Kimball & Zabrack (1986)
Canadian study found children became
more aggressive 2 years after the
introduction of TV in their town
The previous studies create a link to
aggressive behaviour and watching
violent TV.
Are there other possible explanations for
the behaviour of the children? Explain.
Sesame Street
Blues Clues
Twende na Wakati
Dora the Explorer
All examples of TV shows intended to
teach positive behaviours.
Factors that influence motivation:
Consistency
Identification with the model
Rewards/Punishment
Liking the model
Pick up and read the article on the Sabido
Methodology.
Watch the following video on Sabido
Methodology.