Sales Webinar Template
A download of this file will be available
in the members area.
The idea is you can use it as a guide to
build your own webinar presentation
Title Slide
• I actually have two title
slides
• One I display starting about
10 minutes before the
webinar.
• I use a little countdown
timer so people are
instantly put at ease that
they are in the right place.
• Get “Cool Timer” free by
Goggling it.
Title
• Then right before I start I the webinar I switch
to my title slide and get the recording going.
• Your title slide should have a big bold graphic
like…
Sponsor
• I will insert a slide that tells folks we will have
an offer near the end of the webinar “but you
only hear it after I have thoroughly and
completely delivered on my promise.”
• I then give them my USP for the product I
promote at the end, e.g.,
• “At speakers cruise free we show folks how to
trade their speaking talents for free luxury
cruises.”
What To Expect
• In this slide I will tell folks exactly what to
expect in todays webinar… this is really my
promise to them
• I’ll then ask for my first “yes” by saying
something like… “I want to make sure I have
the right group of people. Is what you came
for; is it the reason you are here? If so, go to
your “question” field and type in “Heck yes.”
Proof
• In this series of slides I show proof of why
folks should listen to me and why this webinar
is so important.
• Here I will use case studies, statistics, media
articles and even testimonials to put my point
across
• This proof is intended to make participants
feel happy that they are there; it primes them
to receive your content with open arms.
Immediately Useable Content
• This phase of your webinar is absolutely crucial
• This is the reason folks are there… GIVE THEM GREAT
VALUE. Do WHATEVER IT TAKES to deliver on your
promises.
• I usually do a slide on what folks will need to have to
recreate the result I will show them how to do. This is a list
of resources.
• In the next slide I’ll list the steps that we are about to take
• Then I show folks exactly what I promised! Over deliver!
Give more than promised.
• Sometimes you will go off your PPT slides to do this
• Remember to SHOW as well as tell… use as many pictures
as possible.
Have I Delivered on My Promise?
• After I have really delivered in a big way I will
once again ask the question “Have I delivered
on my promise?”
• Direct to the answers field and tell them to
answer “Heck yeah!”
• May want to read and thank people for the all
the praises that are coming in. This is great
social proof.
Close
• Then I will go into my and may something like…
“I’m going to start talking about my offer now.
But even as I do I am going to continue to give
you good, immediately actionable content.”
• Then I will weave good information into some
benefit folks will get. I will usually end that
statement with “This is really important so if you
don’t learn this from me [by investing in my offer]
learn it from somewhere.”
• See additional training videos on how to set up
your offer.
Guarantee
• I’ll then acknowledge the risk they feel and
then reverse it with a guarantee
• See “Guarantee” training video
Scarcity/ Why Do It Now?
• Give them a reason to buy right now.
• Bonus webinar
• Extra training or benefit that they only get if
they buy on during the time of the webinar
Call to Action
• Then I will give my CTA
• I’ll show them how to get to the offer via a
browser. Then I’ll show them how to order.
• Walk them through step-by-step. Tell them
what you want them to do and when you
want them to do it.
Reminder of Benefits – Add A Bonus
• Again remind of the strongest benefits you
just covered
• If you have them (and you should) throw in
another couple bonuses
• Don’t forget to sell the benefits of those
bonuses
Call To Action
• Do another CTA
• Like “Now is the time to go to
http://speakerscruisefree.com/ scroll to the
bottom of the page and click the “add to cart”
button.”
Reminder of Risk Reversal
• Remind them that they have nothing to lose
because of your personal guarantee
Call To Action
• Do another CTA
Answer Offer Related Questions
• Then say, “OK, do you have any questions
related to this offer? If so go to your
‘questions’ field and type them in.”