Social Return on Investment
Rob Shipway
Hall Aitken
SROI ‘taster’
Measuring what matters
Changing lives – what does this mean?
Understanding impact
New ways of measurement
Proving and improving
Outputs v outcomes
SROI
Outcomes based measurement tool
Cost benefit analysis
Participatory approach
Monetary value to outcomes
Narrative report
Social value (£) for every £ investment
SROI is...
Social, environmental economic costs and
benefits
Story of change
Measuring outcomes
Assigning values
Value not money – Story not number
Proving value
So what? Why use it?
Political opportunity
What difference do you make anyway? Prove it
Story of change and outcomes
Understanding impact to:
• Communicate the SOCIAL VALUE
• Management Tool
• Performance Management
SROI types
Predictive/forecast
Evaluative
Aggregated
SROI principles
Involve
stakeholders
Understand
what
changes
Value the
things that
matter
Only include
what is
material
Do not overclaim
Be
transparent
Verify the
result
SROI process
1 establishing
scope and
identifying key
stakeholders
2 mapping
outcomes
3 evidencing
outcomes and
giving them a
value
6 reporting,
using and
embedding
5 calculating
the SROI
4 establishing
impact
SROI Process Stage 1
•establishing
scope and identifying key
stakeholders
•mapping outcomes
•evidencing outcomes
•giving them a value - proxies
SROI Process Stage 2
Establishing impact
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Deadweight
Displacement
Attribution
Drop off
Calculate the SROI
Reporting, using and embedding
GROUP DISCUSSION
Usefulness of SROI – when would you use it?
Pros and Cons?
Audience – internal and external?
Purpose of SROI – how will you use the report and
information?