What do You see
Review of Tesco Insurance
Lesson Objective
Evaluate the effectiveness of the use of techniques
used in marketing products in one organisation.
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Choose a Tesco product or service.
Find out how it is currently marketed
Identify the technique(s) used to market it.
Say what is good about the technique and
how it is used
Say what is not good about the technique
And how it is used
Make recommendations for improvement. How could the
marketing of the Product/service be improved. Which technique(s)
would you use instead and why
How will you do this?
Tesco News
• http://www.marketingweek.co.uk/tesco-forms-insurancepartnership/3004370.article
• http://www.marketingmagazine.co.uk/news/rss/65899/Tescoinsurance-go-offer-shopping-aisles/
• http://www.moneymarketing.co.uk/adviser-news/tesco-wants-10of-financial-services-market/1009594.article
• http://www.tescoplc.com/plc/about_us/strategy/services/
• www.tesco.com
• www.tescoplc.com
• www.youtube.co.uk
• Newspapers/Magazines
• Document boxes
• Keywords- Tesco Marketing Techniques Tesco Insurance
• Marketing of Tesco Insurance
Task
• Create a poster which shows the ways in
which Tesco have Tesco Finance
• The poster should include images
• Show which techniques have been used
Example
Branding- to raise
customer
awareness and
show extension
to the Tesco
Brand
Product Development
Insurance is a new product for
Tesco in the financial market. It
is a adding a new product to
Tesco finance which is an
example of
Market penetration
Use of Website
for advertising
and quotes
Relationship
marketing –
building on
existing
relationship with
customers by
giving double
club card points
Flyer- positioned in
aisles in shops
Homework
Evaluate the effectiveness of the use of techniques
used in marketing products in one organisation.
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Choose an other Tesco product or service.
Find out how it is currently marketed
Identify the technique(s) used to market it.
Say what is good about the technique and
how it is used
Say what is not good about the technique
And how it is used
Make recommendations for improvement. How could the
marketing of the Product/service be improved. Which technique(s)
would you use instead and why
Lesson Objective
Evaluate the effectiveness of the use of techniques
used in marketing products in one organisation.





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Choose a 3rd Tesco product or service.
Find out how it is currently marketed
Identify the technique(s) used to market it.
Say what is good about the technique and
how it is used
Say what is not good about the technique
And how it is used
Make recommendations for improvement. How could the
marketing of the Product/service be improved. Which technique(s)
would you use instead and why
• Some: justify your choices using higher level skills such as
researching and interpreting data and using logical
judgements about the validity and reliability of the data.
• Most: Comment on the effectiveness of the use of the
marketing techniques in one organisation, carry out
research to identify strategies the organisation could use to
improve their marketing of the product, make
recommendations for improvement to the marketing
strategy
• All: identify a product of TESCO explain how it has been
marketed, was the marketing successful, why/not. Make a
suggestion for improvement
Task – 30mins
• Create a poster which shows the ways in which Tesco
have marketed one of the following:• TESCO DIRECT(catalogue store)
• TESCO telecommunications
• TESCO EXPRESS- corner shops
• TESCO DIETS
• TESCO FILM CLUB
• TESCO UTILITIES- Gas/Elec
• TESCO TRAVEL
• The poster should include images
• Show which techniques have been used and where.
Producing Written Work
• Now take your poster and write up how this
TESCO Product is has been marketed.
• Now explain what technique this method
demonstrates
• Say what is good about the way the product has
been marketed (why is it successful)
• Say what is not so good about the way it has
been marketed (why not successful)
• Say how you could improve the marketing of this
product and why your idea will work