Unit 3-Introduction to Marketing
EFFECT OF LIMITATIONS AND
CONSTRAINTS ON MARKETING ACTIVITIES
DODGEY DAN’S USED CAR SALES
Family Car for sale
£1400 ono
One careful owner
Excellent
condition
6 months MOT
and Road TAX
Extra’s Alloy
Wheels,
Dicethe limitations and constraints of marketing
P2 Furry
describe
[RL]
QUESTIONS
P2 describe the limitations and
constraints of marketing [RL]
What do you think about this piece of marketing?
 How would you feel if you bought this car?
 What do you see
 Do you think it is fair? Accurate?
 Should it be allowed?
 Do you think there are rules against this sort of
thing?
 Do you know what these rules are called/known as

LESSON OBJECTIVES
Identify and Describe the limitations/constraints which
effect the Marketing of Tesco Club card
Today you will
 Identify (Find out) the laws which protect consumers
 Investigate what retailers do to comply with these laws
 Research Tesco Club Card Marketing to identify then
explain the limitations and constraints they face and
how they overcome/comply with these Write your findings up in a Report
Skills-Research for, Select and Apply relevant information
Disposition- Teamwork, communication

Criteria P2 describe the limitations and constraints of marketing
P2 describe the limitations and
constraints of marketing [RL]
EXPECTATIONS
Some: will explain the consumer laws and effects
of pressure groups and independent agencies and
how they effect the marketing of Tesco Club Card
and Subway
 Most: will explain the consumer laws and effects
of pressure groups and independent agencies and
how they effect the marketing of Tesco Club Card
 All: will explain the consumer laws and how they
effect the marketing of Tesco Club Card

GETTING THE THEORY
Look at the notes on Consumer Law
 Highlight the keywords
 Which show the constraints and limitations on
marketing activities

P2 describe the limitations and
constraints of marketing [RL]
P2 describe the limitations and
constraints of marketing [RL]
INTERPRETING THE THEORY

Now make notes which explain the limitations
and constraints on marketing to a 4 year old
P2 describe the limitations and
constraints of marketing [RL]
APPLYING THE THEORY
Now think about the limitations and constraints
of consumer law on marketing
 Look at the advertisement from Dodgy Del’s
 Identify where he has breached consumer law.
 Say which law he has broken and how you know
this

P2 describe the limitations and
constraints of marketing [RL]
P2 describe the limitations and
constraints of marketing [RL]
RESEARCH AND EVIDENCE FOR ASSESSMENT
In your learning groups look at the examples of
marketing for Tesco Club card.
 Look for places where Tesco have complied
with the consumer law you have just
researched.
 Highlight the evidence of compliance (point)
 and state which law they are complying
with(example)
 and how you know this (evidence)

PLENARY
Write down what are : the 3 most important things you have learned
 2 things which are still unclear
 1 way they can connect what you have just
learned with something else.
P2 describe the limitations
and constraints of marketing
[RL]
LESSON PART 2.
P2 describe the limitations and
constraints of marketing [RL]
Working in groups
 Read the notes on:
Data Protection
 Voluntary codes of advertising practice
 Pressure groups
 Consumerism
 Acceptable language

Highlight the keywords
 Which show the constraints and limitations on
marketing activities

INTERPRETING THE THEORY

Now make notes which explain the limitations
and constraints on marketing to a 4 year old
P2 describe the limitations
and constraints of marketing
[RL]
P2 describe the limitations and constraints of
marketing [RL]
RESEARCH AND EVIDENCE FOR ASSESSMENT
In your learning groups look at the examples of
marketing for Tesco Club card.
 Look for places where Tesco have complied
with Data protection etc that you have just
researched.
 Highlight the evidence of compliance (point)
 and state which law/constraint they are
complying with(example)
 and how you know this (evidence)

P2 describe the limitations and
constraints of marketing [RL]
PLENARY
Working in your learning groups
 Take turns to write on the sheet of paper
something you have learned in this lesson
(hour)

P2 describe the limitations and
constraints of marketing [RL]
ACHIEVING P2

Identify and Describe the
limitations/constraints which effect the
Marketing of Tesco Club card.
Identify –find out-research-interpret
 Describe- Paint a picture with words. Say what
you see, add detail. PEE
 Point Example Evidence

WRITING UP YOUR FINDINGS
Identify which limitations apply to the marketing of
Tesco Club card
 Explain what the limitations are
 The purpose of the limitation
 How it limits the marketing of Tesco club card
 Give an example of this
 Provide evidence to support what you say
 Hand in by 12.00- PUT YOUR NAME on YOUR
WORK

P2 describe the limitations and
constraints of marketing [RL]
P2 describe the limitations and
constraints of marketing [RL]
PLENARY
Name at least 3 limitations and constraints
faced by businesses on their marketing
activities
 What does the data protection act 1998 protect
customers from?
 Why is the Data protection act 1998 important
for marketing purposes?

P2 describe the limitations and
constraints of marketing [RL]
E.G

Data protection act 1998 sets out rules for
organisations when they collect and use peoples
personal data. The purpose of this legislation is to
protect customers from the unfair use of their
personal details. The act limits the amount and
type of data Tesco can collect and use in their
marketing. On the club card application form Tesco
have included a section on data protection which
the customer must complete and sign for Tesco to
use and pass on their data. If a customer wants
Tesco to send them offers(marketing) on Tesco
only products they must select this option
P2 describe the limitations and
constraints of marketing [RL]
HOMEWORK

Produce a venn diagram which identifies the
similarities and differences of Subway and
Tesco club card marketing techniques