Visa® Retail Branch Promotion Kick-Off (1) 6/20/2012 Agenda + Promotion Overview + Instant Win Game + Manager Responsibilities + Branch Materials + Online Training + Campaign Site + Key Dates + Questions (2) 6/20/2012 ROCK! PAPER! ACTION! Promotion Overview (4) 6/20/2012 Promotion Overview + Designed to boost Visa® card growth in-branch + Educate employees on Visa credit and debit card products + Help employees proactively sell and cross-sell Visa credit and debit cards + Employees receive a chance to win a prize whenever they help members apply for a new Visa card + Branch materials provided to motivate employees + Fully funded by PSCU and Visa (5) 6/20/2012 Promotion Details + Promotion runs in-branch from April 1– May 31 + This promotion is all about your branch employees • Helps strengthen their Visa product knowledge • Gives them the tools to be confident in selling Visa cards + Branch managers are encouraged to set goals for their staff + + (6) and promote the campaign with fun activities Managers should refresh their staff on your credit union’s card benefits Online training is available for all employees from PSCU 6/20/2012 Instant Win Game (7) 6/20/2012 Instant Win Game + Employees receive scratch card (as applicable to cards credit union is promoting*) • For every credit application taken • For every referral that leads to a credit application • For every new debit card opened + Manager distributes scratch card to employees + Employees scratch card to reveal a prize or “no prize” + 50 - 50 chance of winning a prize + Employees receive prize if card is a “winner” *where PSCU is the card processor (8) 6/20/2012 Prizes Instant Win Game Prizes include: + $10 iTunes gift cards + $5 Amazon.com gift cards + Redbox promotion codes for overnight DVD rentals (9) 6/20/2012 Instant Win Game Scratch Cards (10) 6/20/2012 Manager Responsibilities (11) 6/20/2012 Suggestions for Managers + Inventory branch kits when received + Store instant win game prizes in a safe location + Hang poster in employee break room + Set goals for your branch to accomplish during promotion + Design contests to inspire and motivate employees through + + (12) out the promotion Promote friendly competition with other branches Make sure employees are aware of the benefits your Visa card products have over your competition 6/20/2012 Manager Responsibilities + Hold promotion kick-off at your branch + Schedule online training for all branch employees • Encourage employees to complete the training + Help educate employees on your Visa card products + Get employees excited about winning prizes • Give “winners” recognition + Keep employees motivated • Create friendly competition + Distribute prizes for applications taken + Managers may want to track applications taken and prizes distributed (not required by Advisors Plus) (13) 6/20/2012 Branch Materials (14) 6/20/2012 Branch Kits + Branch Kit is distributed to each participating branch • Sent directly to managers at each branch + Kit contains • • • • • Branch Manager’s Guide Poster for break room Lay by Cards for employee reference (5) Scratch Off Instant Win Game Cards (50) Prizes* (25) $10 iTunes gift cards (2) $5 Amazon.com gift cards (4) Redbox promotion codes for overnight DVD rentals (19) Note: Additional branch kit may be requested when needed. Order form is available online at campaign site. (15) 6/20/2012 Manager’s Guide • • • • • • • (16) Fold out 6-page document Steps to get started How promotion works What manager does What employees do Instant Game Rules How to order more kits 6/20/2012 Employee Lay by Card • Employee Reference Guide (17) 6/20/2012 Break Room Poster • Display poster for employee break room (18) 6/20/2012 Online Training (19) 6/20/2012 Online Training + Each employee will be given access to the Visa online training + site developed by Advisors Plus Training consists of 4 classes (based on CU products offered) • Visa Consumer Credit • Visa Consumer and Business Credit • Visa Consumer Debit • Visa Consumer and Business Debit + Online training course is self-paced • Should take between 15 – 45 minutes to complete + Employee takes quiz at end of training course • Receives music download code upon successful completion (20) 6/20/2012 Online Training + Access the online training site https://vrbtraining.advisorsplus.com • Username is employee’s credit union email address • Password is created by employee during registration + No limit to number of employees who can take course at same + + time Training site is available from March 17 – May 31 Training tracking reports will be produced and distributed • Bi-weekly report for each credit union • Lists employees who have completed class (21) 6/20/2012 Training Topics + Training classes are available for credit and debit, consumer + + and small business Employee will select appropriate class(es) Each class will include: • Card Benefits • How to Attract Members • Selling Tips • Glossary (not applicable to debit classes) • Quiz (22) 6/20/2012 Online Training Access + To register, log on to https://vrbtraining.advisorsplus.com (23) 6/20/2012 Training Registration – Page 1 (24) 6/20/2012 Training Registration – Page 2 (25) 6/20/2012 Intro Page (26) 6/20/2012 Class Sample Page (27) 6/20/2012 Music Download (28) 6/20/2012 Campaign Site (29) 6/20/2012 Campaign Site + Site is on MemberConnect in Advisors Plus section + MemberConnect link is https://members.pscufs.com + Advisors Plus landing page link is https://members.pscufs.com/products/advisorsplus/aplus_marketing.php + Campaign site link is http://www.advisorsplus.com/campaigns/2014-spring-visa-retail-branch-promotion (30) 6/20/2012 Site Contents + Campaign Details + Branch Manager Additional Tips • FAQ’s • Motivation Ideas • Training Tips and Tricks + Branch Prize Kit Order Request + Kick-off Presentation + Recorded Kick-off Webinar Session (31) 6/20/2012 Site Landing Page (32) 6/20/2012 Key Dates (33) 6/20/2012 Key Dates + Feb. 5 - Promotion Kick-Off Webinar + March 17 – Online training course available to employees + March 24 – Branch kits arrive at branches + April 1 – Promotion starts + May 31 – Promotion ends + June 10 – Survey + June 30 – Promotion Analysis (34) 6/20/2012 Questions???? (35) 6/20/2012 Teresa Willatt Campaign Specialist twillatt@advisorsplus.com (36) 6/20/2012 (37) 6/20/2012