Entrepreneuring Youth Business Plan
INTERMEDIATE
1
1
READ FIRST
Before You Begin . . .
.
You can use the
notes section on
the bottom of
each slide to jot
down your
presentation
brackets notes.
Fill in your
own
information
when you see
brackets [like
this]
Delete the
Remove
slide
before
presenting
2
The 30-Second Pitch/Hook
1. [Describe your product or service. Make sure to include your
company’s name, your name and title.]
2. [What problems does the product or service solve (or what demand
does it meet)?]
3. [How is your product different?]
4. [Tell them why you are the best person
to run this business.]
5. [Should make the listener ask
“Tell me more!” ]
Remove
slide
before
presenting
Example: "Do you use a flash memory drive? What if your car
had a USB port and you could play music through it? That’s
what my company, Play-On, is building. . . .”
3
[Business Name]
[Logo a picture that promotes
instant recognition of your
company]
[Entrepreneur’s Name]
[Grade]
[Age]
4
Introduction to My Business
Product or Service
Target Customer
Company
Name
Promotional Plan
Selling Price
5
Product or Service

Opportunity -Why did you choose this business?
How does the product or service work?
 How does your product meet an individual’s needs or
solve a problem in the community?
 What is a special feature of the product/service?
• Why are you better than your competitor?

Insert a
picture of
your product
or service.
6
Business Profile

Type of Business


Legal Structure



[Is yours a Service, Retail, Manufacturing, or Wholesale
business?]
[Sole Proprietorship, Partnership, C Corporation, Limited
Liability Company?]
[Why did you select this legal structure?]
Mission Statement

[A mission statement is a company’s constant reminder to
its employees and customers of why the company exists.]
7
Qualifications
 What experiences do you have that would
make you good at this business?
 [Enter reason #1 here.]
 [Enter reason #2 here.]
 [Enter reason #3 here.]
8
Customer Profile
Age
Gender
Insert a picture of your
target customer here.
Income
Level
Occupation
9
Market Analysis
Industry Name
[What industry are you in? (http://www.bizstats.com)]
Industry Size
[How much is being spent in your industry?
(http://www.bizstats.com/industry-markets.asp)]
Total Population
________________
Target Market
______________
Potential Market Size
______________
[Identify where most of your customers will come from.
This may be by zip code (15222), by city (Brownsville),
by region (Allegheny County).
http://quickfacts.census.gov/qfd/index.html
[What percentage of the total population make up the
target market? gender, age and average income are you
targeting http://quickfacts.census.gov/qfd/index.html
[Survey your target market. What percentage of them
would be willing to try your product/service? Why?]
10
Competitive Advantage
Factors->
Product
Price
Quality
[?]
[?]
[Your
Business]
[?]
[Competitor A]
[?]
[?]
[?]
[Competitor B]
[?]
[?]
[?]
11
Promotional Mix
Monthly
Amount
Advertising
Publicity
Sales
Promotion
Other
[List plans for advertising, if any.]
[How will you gain public attention such as
guest speaking, public appearances or any
newsworthy activity]
[What sales or deals will you come up with to
have people want to buy your product?]
[How will you use social media to bring
awareness to your business]
Total Monthly Promotional Expense
[$]
[$]
[$]
[$]
[$]
12
Economics of One Unit
Definition of One Unit
___________________
Selling Price
$___________
Cost of Sales Per Unit
Direct Labor
(Labor Cost per Hour)
Time (in hours)
to make 1 unit
$
Direct Labor Cost Per
Unit
$
Material Description
Cost/Total
Quantity
Cost Per Unit ($)
Total Material Cost Per Unit $
Cost of Sales Per Unit (direct labor + material cost + variable
cost)
Gross Profit
(Selling Price –Cost of Sales Per Unit)
$
$
13
Average Monthly Fixed Expenses
Fixed Expense
Average Monthly Expense
Insurance
[$]
Salaries of Employees
[$]
Advertising
[$]
Utilities (Gas, Electric, Telephone)
[$]
Rent
[$]
Other Fixed Expenses
[$]
Total Average Monthly Fixed Expenses
[$]
14
Time-Management Plan
Schedule for a Typical Week
Total Hours in a Week = 168
15
Monthly Sales Projections
First Year
Total Units
Sold
[Units]
Units Sold
80
60
40
20
0
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
16
Projected Yearly Income Statement First Year
A
Selling Price per Unit
[$]
B
Number of Units Sold
[Number of Units]
C
Total Sales
[Units X selling price)
[$]
D
Variable Expenses
[Variable Expense per Unit ×
Number of Units ]
[$]
E
Gross Profit
[Total Sales minus Variable
Expenses]
[$]
F
Fixed Expenses
[Monthly Fixed Expenses ×
12 months]
[$]
G
Pre-Tax Profit
[ Gross Profit minus Monthly
Fixed Expenses]
[$]
H
Taxes @ 15%
[Pre-Tax Profit × 15%]
[$]
I
Net Profit
[Pre-Tax Profit minus Taxes]
[$]
17
Business Responsibility
& Philanthropy

Business Responsibility



Professional/Advisory Support


[Explain how you will run your business using good
morals.]
[How will you ‘green’ your business]
[Who is the advisor or mentor for your company?]
Philanthropy

[Describe how your business will give back to the
community or support a cause in which you believe.]
18
Business & Personal Goals
Personal
Over 1 Year
6 Months- 1 Year
Business


[Explain how you will expand
the business (hire employees,
attract new customers,
purchase a storefront, and so
on).]

[Describe how big your
business could get.]

[Describe how your experience
with this business will prepare
you for your career.]
[Describe the next steps you
need to take to make your
business actually run]

[Describe education or
training you could get to
help with your business.]
19
[Enter your slogan-- this is a catchy
saying that you will use in ads]
Thank you for your consideration.
[Enter company name]
20