Something to
Remember
 Sarah Kozikis
 11th Grade
 Age 17
Mission Statement

Mission Statement


To help people who have little time to make
something for their special occasions, and teach
them what color schemes go together for their future
scrapbooks.
Opportunity



Increasing trend, 73% of household owners have
purchase scrapbook supplies in 2005
Brings enjoyment and laughter
Colorful, ease to the eye, catches attention
Business Profile







Type of Business
Service
Creating Scrapbooks for people who do not have
time or lack of skill to make their own, for an
occasion.
Legal Structure
Sole Proprietorship
I do not have to rely on someone else to be able
to work with me and create ideas.
I rather do things on my own and not have to ask
another what they feel about it.
Qualifications
 I’m qualified to run this business because:
 Took a scrapbooking class in elementary school
 Continued scrapbooking for 15 years; family who
does too
 Have taken a Marketing and Entrepreneurship
class
Market Analysis
Industry Name
Toy & Game Manufacturing
Industry Size
$20 million
Total Population
All of Connecticut
Total Population
3,574,097
Target Market
Target Market
Mainly females between the age of
35 to 80 who are not
technologically savvy
1,050,523
Potential
Market
525,261
Potential Market
58% of people take pictures often
and 50% of them print the pictures
and don’t know what to do with
them.
Target Market Segment


Demographics
 Creative adults and seniors
between the ages of 35-80
who are not technologically
savvy
Geographics
 Connecticut residents

Psychographics
 Creative adults

Buying Patterns
 I hope that my customers
will like my product and
come back for another or tell
their friends about my
business
7
Competitive Advantage
Something to
Remember
Factors
Do it
yourself
Price
Affordable
Affordable to
high
Affordable
Quality of
Product/Service
Good
Excellent
Excellent
Location
Home
Online
Local
Hartford area
Reputation/Brands
None
Good
Great
Unique Factors/
Knowledge
Less skill
Ease to create
Creative skill
Mixbook
Marketing Mix
Mainly women
between the ages of
35-80
People
Product
A scrapbook
Business cards
Word of mouth
Website
Connecticut
Place
Price
Competitive
Promotion
Promotional Mix
Promotional Expense
Monthly
Amount
Business Cards, Flyer
$0.32
Publicity
Word of month, Websites
$0.00
Personal
Selling
Bring my flyers to Arts and Craft shows
$0.00
Sales
Promotion
10% off in the month of August(13.60)
$1.13
Advertising
Total Monthly Promotional Expense
$1.45
Cost of Materials/Labor
One unit of sale: 1 Scrapbook minimum of 10 pages
Materials
Material Description
Cost/Total Quantity
Cost per Unit
Album
$9.00/1 unit
$9.00
Insert Pages
$0.50/5 units
5 sheets $0.50
Design paper
$8.00/608 units
10 sheets $0.13
Glue
$31.68/144 sticks
$0.22
Total Material Cost per Unit
$9.85
Labor
Labor Cost per Hour
Time (in Hours) to
Make One Unit
$8.25
45 minutes
Total Labor Cost per Unit
COGS (per Unit)
Labor Cost per Unit
$6.19
$6.19
$16.04
Economics of One Unit
Description of One
Unit of Sale:
1 Scrapbook 10 page minimum
Selling Price
COGS (per Unit)
Other Variable Expenses
$33.99
(plus shipping/handling
or delivery)
$16.04
$0.00
Total Variable Expenses (per Unit)
$16.04
Contribution Margin (per Unit)
$17.95
Average Monthly Fixed Expenses
Fixed Expense
$10.00
Salary
Advertising
Average Monthly Expense
(Business cards and website)
Depreciation (Scissors, Cell, Computer)
$1.45
$2.70
Utilities (Computer, Telephone)
$20.00
Rent (Home)
$10.00
Total Average Monthly Fixed Expenses
$44.15
Time-Management Plan
Schedule for a Typical Week
Total Hours in a Week = 168
Monthly Sales Projections
First Year
Total Units
Sold
Units Sold
44
8
6
4
2
0
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Monthly Break-Even Units
Monthly Fixed Expenses
Contribution Margin per Unit
45.15
=
Monthly Break-Even Units
= 3 Monthly Break-Even Units
17.95
In an average month, the company will begin
3
to make a profit after selling
units.
Projected Yearly Income Statement
First Year
Selling Price per Unit
$33.99
Number of Units Sold
44
Total Sales
$1,495.56
Variable Expenses
$705.76
Contribution Margin
$789.80
Fixed Operating Expenses
$529.8
Pre-Tax Profit
$260.00
Taxes @ 15%
$39.00
Net Profit
$221.00
Start-Up Investment
Start-Up Expenditures
Item
Where Will I Buy This?
Cost
Scissors
Online
Computer
Best Buy
Stamps
Online
$2.00
Ink
Online
$1.00
Business Cards (250)
Vistaprint.com
$3.99
Packaging
(100 pc.)
Uline.com
$1.06
$1.00
already own
$9.05
Total Start-Up Expenditures
Cash Reserves
Emergency Fund
Reserve for Fixed Expenses
Total Start-Up Investment
$4.53
$ 132.45
$146.03
ROS & ROI
ROS: Return on Sales
For My Business:
$221.00
$1,495.56
X 100 = 15%
Dollar
Equivalent = $0.15
ROI: Return on Investment
For My Business:
$221.00
$146.03
X 100 = 151%
Dollar
Equivalent = $1.51
Financing Strategy
$146.03
Total Start-Up Investment
Source
Amount
Personal Savings
$146.03
Totals
$146.03
Debt
Equity

Gift
Business Responsibility & Philanthropy

Philanthropy


I will give 5% of my net profits to a local homeless shelter
Business Responsibility

I will write this on my website and on my business cards
Business & Personal Goals
Long-Term
Short-Term
Business



To have a website up and
running to advertise my
business
To get my business out of
the house and into a store
front
Be an online scrapbooking
company as well as manual
Personal


To be accepted into a
nice college that suits
my future ideas in life
To graduate from the
college I decide and
become a nurse
Put your memories in my hands
Thank you for your consideration.
Something to Remember
Website coming soon!