#2
What is Crowdfunding ?
Over at Wikipedia….it’s defined as…
“the collection of finances to sustain an initiative from
a large pool of backers—the "crowd"—usually made
online by means of a web platform...
The initiative could be a non-profit campaign, a
political campaign, a philanthropic campaign, a
commercial campaign or a financing campaign for a
start-up company…”
Big Crowdfunding Sites?
Have raised more than a billion
dollars….simply by asking for
support!
The Pebble e-Watch Backstory?
Eric Migicovsky, a Univ of Waterloo grad could raise only
$375k in Silicon Valley via VC investments…till he ran his
Kickstarter Campaign in 2012!
They couldn’t find any more investor support till they
went directly to the marketplace itself!
Pebble Pre-Order Receipt
Order Number: #63260
Date: 04/23/2012
1x Pebble (Pre-Order) Cherry Red for $115.00 each
How much was the Biggest in Canada?
More than $10 million raised
when they only asked for $100k!
Are all the ideas of merit?
A baseball cap with
a lit up logo?
Smart idea?
The raised $55k at
Kickstarter….
Honestly!
Are all the ideas of merit?
Socks made of
coffee?
Smart idea?
The raised $204k at
Kickstarter….
Honestly!
Are all the ideas of merit?
Doggie bad breath
treatment treats?
Smart idea?
The raised $62k at
Kickstarter….
Honestly!
What is FundHamOnt.com?
What does a Campaign Look Like?
Equity Crowdfunding is Coming!
What are the costs ?
Simple and easy…and all automatic!
It’s always free to start a Campaign…
Our backend bank is Stripe who charge 2.9% of all
donations…plus .30¢ per backer transaction…
Our own charges are 7%...for all overheads and costs…
So for a $1,000 Campaign the creator would
receive $900 after all fees are deducted
…paid within 10 days of completion!
Why did we create this city Builder ?
And the answer to that is because if it’s one thing
we’ve learned in over 40 years of “being in business”
in Hamilton, it’s that every single entrepreneur is
looking for funding!
So we thought we would help….by developing this
crowdfunding website for our own city startups to
create their own funding Campaign….and to see if they
can raise seed money!
So anyone in Hamilton can
launch a Campaign!
What are the Creator’s benefits ?
Crowdfunding campaigns provide their creators with a
number of benefits, beyond the strict financial gains…
Profile – a compelling project can raise a creators profile and provide a
boost to their reputation…
Marketing – project creators can show there is an audience and market
for their project. In the case of an unsuccessful campaign, it provides
good market feedback...
Audience engagement – crowd funding creates a form where project
creators can engage with their audiences. Audience can engage in the
production process by following progress through updates from the
creators and sharing feedback via comment features on the project's
crowdfunding page...
Feedback – offering pre-release access to content or
the opportunity to beta-test content to project
backers as a part of the funding incentives provides
the project creators with instant access to good
market testing feedback…
And the end results for Hamilton ?
We’ve heard startups by the hundreds complain that
they just cannot find seed money to get their ideas
into the MVP stage and launch!
So we thought we would help….by developing this
crowdfunding portal for our own local startups to
create their own funding Campaigns….and to see if
they can raise seed money!
But we also feel that our own #HamOnt
citizens, more than ¾ of a million strong,
will help build our business community
via their donations too!