Clinic
Overview
• Topics:
– Social media platforms
– Content tips
– What it has to do with you and
your business
What is Social Media?
social media
noun ( usually used with a plural verb )
Websites and other online means of
communication used by large groups of people
to share information and develop social and
professional contacts:
Many businesses are utilizing social media to
generate sales.
Source: Dictionary.com
Social Media
Network Marketing
• Natural extension of the business
• Leverage your network
• Brand awareness
Common Misconceptions
Myth #1:
You Must Choose Between Being
Present Online or In-Person
• The online presence fuels the in-person
– Awareness drives sales
• Be everywhere your customers are
• Social media plan as extension
of your overall business strategy
• Example:
– Office Max, “Elf Yourself”
Myth #2:
The Internet, and social media
in particular, is a
time-consuming black hole.
• Have a plan
• Know your audience
• Be consistent
Myth #3:
“I’m too old for social media.”
• The White House is over 200 years old
and it has a Twitter account
Facebook
• 500 million active users
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1 in every 13 people on earth
Over 50% log on every day
Average user has over 130 friends
Creates 90 pieces of content each month
•
Facebook video
About 3 per day
• 48% of 18-34 year olds check Facebook when they wake up.
• 28% do so before even getting out of bed
• The 18-24 year old demographic is growing at 74% per year.
• The 35+ demographic is over 30% of the entire Facebook user base.
• Almost 72% of all US internet users are on Facebook.
How Facebook Success is Measured
Twitter
• If the Twitter community
were 100 people:
• 55 of the people would be women
• 45 of the people would be men
• 20 people would be sleeping
• Dead accounts
• 50 people would be lazy
• Inactive in last week
• 5 people would be loud mouths
• Responsible for majority
of Tweets
• And only 5 people would have more
than 100 followers
You Tube
• 490 million unique visitors
per month
• Generates approximately 92
billion page views per month
• Average user spends
approximately 25 minutes
on each site visit
– Viral video: A video that
becomes popular through the
process of Internet sharing,
typically through social media
and email
Old Spice: Smell Like A Man, Man
Pinterest
Very Pinteresting
• Pinterest is the
fastest growing social
network—even faster
than Facebook!
• #2 referrer of traffic
– Drives more people to
websites and blogs than
YouTube, Google+, and
LinkedIn combined
• Approximately 2.2 million
active daily users
Who Cares?
• If your website is a
destination for people
interested in buying,
doing, or seeking
• An active group of people
willing to tell the world
about the things they
want, identify with,
and recommend
What’s the Point…erest?
• Allows users to express themselves through pictures and images
relevant to their lives
– Buyer personas
• Reminds users of things they want to do, buy or revisit
– Near-future buyers
• Provides a place to share and recommend things they think others
should know about
– Advocates and influences
• Users can learn about and explore specific or random topics
– Long-term buyers
• Users can search for and discover new or specific things to do, buy,
look at, or read
– Self-identified prospects
Meetup
•
World’s largest network of
local groups.
•
Makes it easy for anyone to organize a
local group or find one of the thousands
already meeting up face-to-face.
•
More than 2,000 groups get together in
local communities each day; each one
has the goal of improving themselves or
their communities.
•
Meetup’s mission is to revitalize local
community and help people selforganize.
•
Meetup believes people can change
their personal world, or the whole world,
by organizing themselves into groups
powerful enough to make a difference.
Types of Content
• Product Messages: Focus exclusively on the
benefits and the values of the product.
• Lifestyle Messages: Focus on the
Opportunity and the freedom consumers
gain from selling Arbonne.
• Industry-Related Material: Leverage expertise
and establish Consultants as authorities.
is about trust and loyalty.
Personal vs.
Professional Content
• Know your audience.
• Social media are public-facing platforms, so behave accordingly.
Private
Professional
Why Do People Use Social Media?
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•
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•
•
Connect socially and professionally
Follow news
Discover new interests
Entertainment
Research purchasing decisions
The Internet and Sales
• Digital drives key purchase decisions.
– “Birds of a feather flock together.”
• The Internet is used throughout the research process.
– Online consumer reviews, family and friends
via social networks
• Shoppers cast a wide net while they research.
– 5+ sites
• Research has become a lengthy process.
– 2+ weeks prior to purchase
Privacy Settings
How Does This Benefit Me?
“Right now, the Consultants are
knocking on consumers’ doors. We
want to increase brand awareness
so that the consumers are knocking
on the Consultants’ doors.”
- Kay Napier
It Doesn’t Stop Here
• Community Site
– Arbonne’s new Online Community site will be the
home to our new blog, product info, press hits, Home
Office insights, and social media resources
• Social Media Scavenger Hunt
– Don’t miss our social media scavenger hunt, Share
the Adventure, which will lead you through our various
platforms and land one lucky winner a trip to the
Home Office, among other special perks!
Visit us at:
social.arbonne.com
Email us at:
social@arbonne.com