New/Improved NorZon Plus
Grinding Wheels Featuring the
New NorZon Plus Fast Cut
Industrial Market
Metal Fabrication and Welding
October 2013 – Official Release
Why the Line Enhancements?
Norton strives to deliver the right choice for each customer need.
• Norton Abrasives is the leader in portable grinding abrasive
products – a product tradition that has continued for over 30 years
• We have the leading performance products in depressed center
wheels and small diameter cut-off wheels in the market
• We have continuous improvement methodologies to upgrade
products with the latest technologies to continue to supply the top
product in each performance tier:
– Proprietary grain technology for cut rate and life
– Higher performance bond for improved grain retention with overall
increased cut rate
– Patent pending design
• We know Professionals Want Choices
– One size does not fit all as every end-user has different applications,
materials and machinery to consider
Industrial Market
Why the Addition of Fast Cut?
Sometimes, end-users just need
to get the job done fast.
• Now Norton has the fastest
cutting wheel on the market
today
• Manufactured with a high
concentration of Norton
proprietary SG (ceramic
alumina) grain in a new bond
matrix designed to maximize
the cut rate
• Currently available in
– 4-1/2 – 9” diameter wheels
– 1/4” thickness only at this time
Industrial Market
SIZE
SPEC
PART NUMBER
4-1/2 x 1/4 x 7/8
NZP Fast Cut
662528 43795
4-1/2 x 1/4 x 5/8-11
NZP Fast Cut
662528 43796
5 x 1/4 x 7/8
NZP Fast Cut
662528 43797
5 x 1/4 x 5/8-11
NZP Fast Cut
662528 43798
6 x 1/4 x 7/8
NZP Fast Cut
662528 43799
6 x 1/4 x 5/8-11
NZP Fast Cut
662528 43800
7 x 1/4 x 7/8
NZP Fast Cut
662528 43801
7 x 1/4 x 5/8-11
NZP Fast Cut
662528 43802
9 x 1/4 x 7/8
NZP Fast Cut
662528 43803
9 x 1/4 x 5/8-11
NZP Fast Cut
662528 43804
How to Choose the Right
Norton NorZon Plus Grinding Wheel
Industrial Market
What Norton Delivers
• Professionals Want Choices
– One size does not fit all –
every customer has a specific
need
– Norton has the right choice
for each customer application
• Made in USA
– The Norton NorZon Plus
family of grinding wheels are
proudly made in the USA at
our manufacturing site in
Brownsville, TX
Industrial Market
Media Focus
Trade Magazine/Online Publicity
• The Fabricator: Full Page – October
• Products Finishing: Full Page – October
• Fabtech Show Directory: Tab Page – November
• New Products Preview: Mailer – November
• Fabricating Product News: Half Page – November
• Fabricatingand Metalworking: Full Page – Nov/Dec
• FFJournal: Full Page – November
• Fabricator.com: site sponsorship – Oct thru Dec
• Metalformingmagazine.com: site sponsorship – Oct thru Dec
FabTech Expo Focus: eblast invitation
• Booth N461 - Grinding Booth Demos
• Room 404D – Finishing Track Theater presentations
• Entrance sponsorship
Industrial Market
Traditional Marketing Support
• Brochure of Depressed Center
Wheel line with product
availability, testing charts,
choices, testimonials
• Product Sample
– Download form on NorZon
Plus landing page to get
specific sample for end-user
need (external) or contact
customer service (internal)
• Promotional Items
– Contact your local Norton
sales representative for info
Industrial Market
Online Marketing Support
• Landing Page
www.nortonindustrial.com/nzp
– One repository for all the information on
Norton NorZon Plus depressed center
wheels with URL linked by QR codes,
hyperlinks, etc. in support mateiral
• Links to brochure, images, FAQ, press
release, product overview ppt, advertisements,
cost down calculator, app download
• Sample program
– Order free test samples by completing a
single form
• Video posting
– Product video outlining the entire line and
when to use which product
– Webcast introduction showcasing our
team and highlighting key applications
and FAQs
Industrial Market
Case Studies
Industrial Market
Case Studies
Industrial Market
Professionals Want Choices
The Norton NorZon Plus family of depressed center wheels has
the best product selection for all of your end-user needs
• Norton NorZon Plus All Purpose is the starting point
– Best combination of cut rate and life providing the lowest total cost or
best value
• Norton NorZon Plus Fast Cut
– Fastest cut possible when looking to remove material very quickly
• Norton NorZon Plus Long Life
– Longest life possible when looking for the most durable product that still
has an excellent cut rate
Industrial Market
© Saint-Gobain
Industrial
MarketAbrasives 2013