Sustainable Seas - Better Businesses - Closer Communities
What is FLAG?
• European Fisheries Fund (EFF) Axis 4,
funding to help sustain the local fishing
industry and fishing communities.
• Managed by the Marine Management
Organisation in the UK.
• Fisheries Local Action Group –
– ‘Local Actors interested in Axis 4 of the EFF
are required to create a local group to deliver
the measures’ Farnet Guide 1
Funding
• 2010 bid to set up a FLAG successful:
– East Riding of Yorkshire, Cornwall, North
Devon, Cumbria, Hastings and North Norfolk
• Original £4.6 million EFF matched by
DEFRA - total pot = £9.2 million
• Funding allocated against each areas
proposed Local Development Strategy
Flag Area
• Area includes all parishes
along the East Riding of
Yorkshire coastline, from
Flamborough Head to Spurn
• Around Europe a total of 144
Fisheries Local Action Groups
have already been set up
• Representation on the FLAG
brings together Public, Private
and Civic sectors
FLAG Membership
Private Sector
Name
Organisation
John White
Local Fisherman (Withernsea)
Andrew Faichney
Local Fisherman (Hornsea)
George Traves
Chairman of Bridlington Harbour Commissioners
Joanna Ackers
Independent Shellfish Cooperative
Alan Gordon Freeman
Sirius Business Advice and Training
Julie Snowden
Seafish
Phill Arnott
Recreational Sea Angling
Zoe Crutchfield
Smartwind
Civic Sector
Name
Organisation
Barbara Jefferson
Hornsea Area Renaissance Partnership
Gordon Hodgson
Withernsea & SE Holderness Renaissance Partnership
Neil Watson
Bridlington Renaissance Partnership
Neville Metcalf
Hornsea Inshore Rescue
Malcolm Watkinson
Withernsea RNLI
Martin Batt
Yorkshire Wildlife Trust
Public Sector
Name
Organisation
Cllr Arthur Hodgson
ERYC Cabinet Member for Environment and Planning
David McCandless
NEIFCA
Magnus Johnson/Richard Faint
Hull University, (Marine Studies/Business School)
Leanne Stockdale
Natural England
The Development of the Strategy
• Successful bid in December 2010
• Strategy submitted end of May 2011
• Consultation during January/February
2011
– Fishing industry, ERYC, Town/Parish
Councils, Yorkshire Wildlife Trust,
Renaissance Partnerships, Schools etc
– Consultation event, interviews, project idea
forms
• Three Key Themes were developed
Theme 1
Securing a sustainable fishing industry by improving the
quality and adding value to existing fish products, developing a
local brand, improving marketing and assisting the development
of secondary processing.
Example projects:
Programme Areas:
• Lobster Hatchery
• Sustainability Programme
• Continuation and extension of the Vnotching Programme
• Diversification Programme
• Development of a recognised local
identity/brand for the fishery and its
products
• Promotion and Branding
Programme
• Supply chain development
• Secondary Processing
Programme
• International marketing
• Training Programme
• Bench testing new products
• Infrastructure Programme
Theme 2
Developing the area’s tourism potential by encouraging and
facilitating the development of themed events and activities to
promote locally caught seafood e.g. festivals, retailing,
interpretation and diversifying the tourism offer (based on leisure
angling, nature tourism, education etc).
Example projects:
Programme Areas:
• Coastal, seafood and maritime
heritage themed information trail
• Nature Tourism Programme
• Additional floating pontoons in
Bridlington Harbour for leisure boats
•Training of chefs in preparation and
use of shellfish and other locally
caught seafood
• Co-ordinated programme of seafood
and maritime themed festivals
• Public realm improvements in key
seaside locations
• Sailing, Leisure Boating
and Angling programme
• Catering and Hospitality
Programme
• Festival and Events
Programme
• Maritime Heritage
Programme
Theme 3
Creating stronger communities by raising awareness of the
economic and employment opportunities presented by marine
related activities and encouraging active involvement
Example projects:
Programme Areas:
• Development of an educational
resource pack
• Education Programme
•School and college based vocational
courses, including catering and
hospitality
• Local recipe cards/books
•Training of chefs in preparation and
use of shellfish and other locally
caught seafood
• Raise awareness through social
media including Facebook and Twitter
• Community Activity
Programme
• Media and PR programme
Update
• Strategy was submitted on the 26th May 2011
• Submitted Full Business Plan in July
2011(including application for the delivery programme =
10% of funding total)
• MMO allocated £1.15 million to the Holderness
Coast in September 2011
• Contract/ Partnership Agreement under
negotiation between ERYC Legal Team and the
Marine Management Organisation - Agreed
November 2011
• Holderness FLAG formally launched 1st
December 2011
Update
• Since December 2011 work continues with
the MMO – particularly around systems
management, project criteria and match
funding
• 31 Expressions of interest received
• FLAG Board has met and approved 13
Projects submitted so far. Committing a
total spend of over £500,000
Update
• Projects approved include Bridlington
Harbour Improvements, Living Seas
Centre – Flamborough, Research Vessel,
Apprenticeship Scheme
• Projects expected soon – Lobster
Hatchery, Website, Catch Conservation,
Bridlington Harbour Phase 2
Contact
• Ray Williamson
ray.williamson@eastriding.gov.uk
• Susan Denness
susan.denness@eastriding.gov.uk
• Tom Rutherford
tom.rutherford@eastriding.gov.uk