3D Logo
Design
Project!!!!
Robert Indiana
American artist
associated with the
Pop Art movement
Robert created the iconic
sculpture of the word love
first for a Christmas card
for the Museum of
Modern Art in 1964 and
later was included on an
eight-cent United States
Postal Service postage
stamp in 1973, the first of
their regular series of "love
stamps.
Robert Indiana was born
Robert Clark in New Castle,
Indiana. His family relocated
to Indianapolis, where he
graduated from Arsenal
Technical High School. He
moved to New York 1954 and
joined the pop art movement,
using distinctive imagery
drawing on commercial art
approaches blended with
existentialism, that gradually
moved toward what Indiana
calls "sculptural poems".
Now use Robert Indiana as
your inspiration for your
next project.
As you look through some
examples of 3D art start
to think about how you
would create your own 3D
logo using your initials or a
simple four letter word
that would fit into the
shape of a square.
Examples of 3D Logos
Other Examples of 3D Lettering
Painted Initials
Your Assignment:
• Assignment 1#: Create an original logo design using the initials of
your name or a simple four lettered word that describes you as a
foundation. Link, interlock and exaggerate the letters until they
form an interesting abstract design. then you are to sketch letters
and your designs on a 6”x 6” white piece of paper.
• Once your words and design have been approved you will measure
and cut out four 6"x6" white pieces of paper and redraw each
letter. Making each piece of paper like a template to use when you
cut out your cardboard pieces.
• Assignment 2#:You will then take this abstract design that
represents your logo and express it three-dimensionally using
cardboard. Construct into a fully three-dimensional, in-the-round
sculpture of your logo. The completed piece should measure no
higher than 2ft. (61 cm) in any direction. Once you are done with
construction the logo must be painted and have design on it.
Step by step of
construction of
lettering
1. So first thing’s first, you’ve
got to choose your letters.
2. Trace out your letters.
3. Cut your letter out.
4. Take the letter you’ve just
cut out, trace around it
onto the card and cut out
another copy of it.
5.&6. Next we want to start 3Difying it. Use a ruler width to make
sure they were the same width each
time. Then its a good idea to
number which lengths go where, as
they all start to look the same.
7. Use your tape to start sticking
your letter together, with the strips
sandwiched inside the cardboard
letters. You can afford a little
messiness, but any big lumps and
bumps will show through the outer
paper.
8. If you’re letter has any annoying
curves, cut out a strip that’s slightly
wider than your original width. This
time it’s going to sit around the
edge of the 2 cardboard letters
9. Curve your thin card round and
stick it to the letter.
10. Once its all looking solid,
paper Mache with newspaper
and cover the letter, smooth out
all the air bumps. Once it’s dried a
bit, cut the corners of your paper.
For the curved edges make little
snips as indicated.
11. Repeat step 10 with a second
coat of paper Mache. Only paper
Mache the second coat when the
first coat is dry. Wait until dry
and then paint Gesso on and wait
until dry.
12. Once the Gesso is dry you
may begin painting on your
designs .