Branding

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Reality Show.
In this unit, you have been asked to help a TV production company create
a new exciting reality TV show!
You are learning to:
Understand how a brand or slogan can help the recognition of a company.
How a brand or logo can become associated instantly with a particular
item or company.
Create a logo and strapline that captures the purpose and audience of the
item in question.
Reality Show.
In this unit, you have been asked to help a TV production company create
a new exciting reality TV show!
What is branding?
Branding is about putting your mark on your product so
that the people who are buying it can recognise that it
is yours!
This can be done by:
Designing products and packaging to reflect the
company image.
Advertising (TV, billboards, magazines and radio).
Logo (an image that symbolises the company).
Strapline ( a slogan that sums up what the company is
about).
Reality Show.
In this unit, you have been asked to help a TV production company create
a new exciting reality TV show!
Create a strapline
If you had to describe yourself to a stranger in three
words, what would they be? (Use the worksheet)
Now try and join the words to make a short snappy
sentence (no more than eight words, please!).
This is called a strapline. A strapline is a short slogan
designed to describe a brand in a memorable way.
Now write a strapline for your show that is short,
snappy and make the show sound unmissable!
Reality Show.
In this unit, you have been asked to help a TV production company create
a new exciting reality TV show!
What does your brand need to say about you?
A good way to increase 'brand awareness' is by using a
logo. A logo is an image or symbol, and can also include
text and graphics.
Your logo needs to make people understand what the
show is about, and identify with it - that means that it
appeals directly to their tastes and interests.
Sketch some ideas on what you want your logo to look
like.
Reality Show.
In this unit, you have been asked to help a TV production company create
a new exciting reality TV show!
Produce a final logo design using ICT
Choose one of your ideas to produce as your final logo.
You need to create this using software, so you can save
the logo electronically.
You can produce your logo using graphics programs like
Adobe Fireworks.
Remember to add the name of the show to your logo
Reality Show.
In this unit, you have been asked to help a TV production company create
a new exciting reality TV show!
Design a Billboard poster advertising your new show
Remember to use your new logo design.
Things to think about:
1) Who are your audience?
2) Remember the size of a billboard poster.
3) Needs to be able to register what it is about
quickly as a lot of people will be driving past them
in cars…so…
4) Needs to stand out.
Reality Show.
Using Fireworks.
Brush and
Pen tool
States and
layers
Shapes
Text
Object
Properties
Filters
Download
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