Art Explorations – 2 nd Semester http://www.princetonol.com/groups/iad/lessons/high/Jeanie-Logo.htm

• Born in 1928 at New
Castle, Indiana, as Robert
Clark.
• Between 1945 and 1948 he studied at art schools in
Indianapolis and Utica, and from 1949 to 1953 at the Chicago Art Institute
School and the Skowhgan
School of Painting and
Sculpture, Maine – to name a few.

• His early works were inspired by traffic signs, automatic amusement machines, commercial stencils and old tradenames.
• Robert Indiana is, by his own admission, a painter of signs. His signs are more intrinsically signals than signs.
• In the early 1960’s he did sculpture assemblages and developed his style of vivid color surfaces, involving letters, words and numbers.

• In 1968, he became known for silkscreen prints, posters and sculptures which took the word “ LOVE” as their theme.
• The brash directness of these works stemmed from their symmetrical arrangements of color and form.

Robert Indiana. Love. 1967. Serigraph.

LOVE, 1966-1999. Painted Aluminum. Red/Blue.

Students will be able to:
• Define and understand the terms logo, composition, and balance.
• Create thumbnail sketches for their 3-D LOGOS designs in cardboard.
• Implement the techniques for working with cardboard and paper demonstrated by the teacher.
• Use paper mache techniques to sharpen edges and smooth surface as demonstrated.
• Complete the surface embellishments as planned by the student (paint etc.)
• Self-critique the completed sculpture.

• Using Robert Indiana as an inspiration, create a logo using your initials.
• From this logo, and using construction techniques presented during class, create a three-dimensional sculpture on which a selfbased design will be painted.

• Create an original logo design using the initials of your name as a foundation.
• Link, interlock and exaggerate the letters until they form an interesting abstract design.
• You will then take this abstract design that represents your logo and express it three-dimensionally using cardboard and other “assemblage” materials.
• Using corrugated cardboard, you must, cut, score, fold and construct a fully three-dimensional, in-the-round sculpture of your logo.
• YOU MAY NEED TO BRING CARDBOARD!??
• The completed piece should measure no higher than 2 ft. in any direction.

• Sculpture: Thee-dimensional forms or forms in relief created by carving, assemblage or modeling.
• Sculpture-in-the-round: A free standing sculpture meant to be seen from all sides.
• Relief sculpture: A type of sculpture in which forms project from a background.
• Conceptual Art: A style emphasizing the idea behind the work or art rather than the work itself.

• Logo: short for “logotype.” The name or symbol associated with the advertiser in art or type form that remains constant from ad to ad.
• Composition: The arrangement of visual elements within a work of art.
• Balance: The stability in design; condition in which the various elements on a page or spread are at rest.

• · Design
• · Construction
• · Surface Embellishment
• · Craftsmanship
• · Effort

• Newsprint, masking tape, paper, pencils, scissors, x-actos, cardboard, tag board, paper, construction paper, glue, glue guns, paint, gloss spray, etc.
• (Optional: small Styrofoam cups as spacers
- Optional for paper mache: Newspapers, brown paper toweling, wheat paste)
• PLEASE BRING IN CARDBOARD IF
POSSIBLE.

• SAFETY- we will be using knives, hot glue guns, and other tools. Use them carefully and for the purpose intended for this assignment.
• RESPONSIBILITY- This unit is going to require a lot of thought and work. Use your time wisely.
• STORAGE- We have limited space and storage.
Help out by keeping some materials in your classroom folder if possible. Be aware of others’ work and be respectful of it.

• Students design thumbnail Logos on newsprint. Enlarge the best design to 18 x 24 newsprint.
• Transfer logo to cardboard (heavy poster board or corrugated cardboard). Cut the
Logo out carefully with X-acto knife
(teacher review safety using knives).
• Students make spacers with scrap cardboard to go between the two layers (OR use small
Styrofoam cups to space the front and back).

• Use various techniques (demonstration) to clean up edges. Optional- Paper mache at this stage - Apply layer of newspaper - then second layer of brown paper toweling or newspaper - allow to dry before priming.
• Paint the base color with 1-2-3 Primer allow to dry - then paint detailed designs with acrylics.
• Embellish with more paint as desired
(could paint with images to show identity)

Assessment Rubric
Student Name:
Assignment:
Class Period:
Date Completed:
Circle the number in pencil that best shows how well you feel that you completed that criterion for the assignment. Excellent Good Average
Needs Improvement Rate Yourself Teacher’s Rating
Criteria 1 – Design and composition for logo - strong design
Criteria 2 – Construction of cardboard sculpture
Criteria 3 – Painting and surface embellishment
Criteria 4 – Effort: took time to develop idea & complete project? (Didn’t rush.) Good use of class time?
Criteria 5 – Craftsmanship – Neat, clean & complete? Skillful use of the art tools & media?
Total: 50 (possible points) Grade: Your Total / Teacher Total