eHaat is an internet enabled rural distribution business with a ‘last
mile’ network of village level Channel Partners eHaat centres are
currently present in Western UP & Uttrakhand in India. eHaat is
expanding its network rapidly. Established late 2012, eHaat is part of
Ujjwal Rural Services, the rural marketing division of Dhampur Sugar
Mills Ltd.
eHaat’s unique internet enabled last mile network is able to provide
rural consumers the entire array of e-commerce & internet enabled
services, thereby giving them more choice and convenience
eHaat is ideally suited to assist companies because of its extensive
experience operating in the rural landscape, vast network reach and
large customer databases
eHaat has evolved a “hybrid” model where Channel Partners and it’s
own marketing team are made internet literate and hence able to
assist rural consumers take advantage of the internet revolution.
Our Current Status
Conducted extensive pilot activity in first half of 2013 with 50 village
franchisee centres in Western UP
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ehaat Shop
Opening 360 village ehaat centres across Western UP &
Uttrakhand by Oct 2013, reaching a market of around 1 million
rural consumers
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Distributing an increasing range of products and services across
agriculture, energy, consumer durables, FMCG, loyalty cards and
finance
Plans to expand to at least 500 village ehaat centres in 2014
Our Offering to our Partners
A ‘single window’ platform for marketing and distribution extension to
the village level across Western UP and Uttrakand
Research
Conduct village level
market and product
research activities
Perform product
testing and feedback
programs
Marketing
Run village level BTL
promotions & campaigns
Use franchisee centres,
village roadshows, print
catalog, website, telesales
Distribution
Distribute products &
services through
franchisee centres
Generate new sales
direct from village level
Our existing partners include : Sukam Industries, Neptune Fairdeal
Products, Bagittoday.com, Yepme.com, Moserbaer, Verbatim
ehaat Shopping Van
Advantage Card
Discount card is sold to the customer through ehaat portal. The cost of this card is 200 Rs. and the
validity is 1 year on renewable basis. We have more than 350 channel partners and 20000 plus
active card holders in rural and urban areas of Uttar Pradesh till date.
The features of this card are :
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Accidental death insurance of card holder
20 Discount coupons
Discount offers by the shops listed with us (Shop name, address, contact number and
offer/discount percentage)
Benefits for Customer
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One year accidental life insurance policy (National Life Insurance Co. Ltd) with 1 Lac sum
assured to the card holder.
20 discount coupons of 10 Rs. each valid for one year on any purchase of product from our
ehaat portal.
Discount on every purchase of product or service to our card holders. Our tie ups with shops
and service industries are not chargeable and works on mutual understanding.
listed more than 500 shops for our discount card including Doctors, Hospitals, Pathology labs,
Medical stores, Departmental store, General Store, Garments, Footwear, Beauty Parlours,
Building Materials (Cement, Iron, Paint, Hardware, Decoration), Automobile shops & Repair,
Jewellers etc.
Benefits to Shop Keeper
Todays market scenario is totally different. Customer always seeks the discount and benefit offers in
the market. You can be benefited by work with us by doing tie up as we have a huge customer base.
You can also sell the advantage card to your own customers and get be benefitted by retail margin.
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Cost Free Advertisement
New customer addition
Increase of Sale
Repetition of Customer