The role of the IHF in The
Gathering 2013.
PRESENTED BY
MICHAEL MAGNER
2 5 TH M A Y 2 0 1 3 .
Cork County Mayor’s Conference 24th-25th May 2013, Youghal.
 Founded in 1937
 The Irish Hotels Federation (IHF) is the national organisation of the
hotel and guesthouse industry in Ireland.
 The primary functions of the Federation are to promote and defend
the interests of its members.
 The IHF represents almost 1,000 hotels and guesthouses
nationwide, employing over 57,000 people and is a key stakeholder
in the Irish tourism sector.
 A network of 12 branches nationally including Cork.
Cork County Mayor’s Conference 24th-25th May 2013, Youghal.
 The Cork Branch of the IHF
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Represents 72 hotels and guesthouses in Cork county
and city ~ Almost 3000 guestrooms, employing 4000
people.
Act’s as an intermediary/communication channel for
local members and head office.
Build close relationships with key tourism Stakeholders.
Represents local issues at national level.
Participative support with local bodies.
Fund raising for branch, allows for support for
tourism awareness activities.
Cork County Mayor’s Conference 24th-25th May 2013, Youghal.
The Gathering 2013.
Be our Guest Guide 2013.
Renowned as Ireland’s largest and most definitive
accommodation listing.
The 2013 Guide is currently being distributed
across 23 countries
It is a key marketing vehicle in promoting Irish hotels
and guesthouses both at home and abroad.
Domestic distribution includes all tourist
information offices, Guinness Storehouse,
airports, car hire companies, travel trade, etc.
as well as all of the premises featured in the guide.
Cork County Mayor’s Conference 24th-25th May 2013, Youghal.
The Gathering 2013
The Gathering Pins
This year, the welcome that Ireland extends to visitors is
nowhere more prevalent than in our hotels and guesthouses.
The Gathering pins available to
Members to use as a gift or gesture,
particularly for international
visitors .
It will spread the message of Ireland.
Cork County Mayor’s Conference 24th-25th May 2013, Youghal.
The Gathering 2013
Cork Rebel Week 14th - 20th October.
Hotels and Guesthouses (IHF Members)
will offer a 10% discount on accommodation sold for rebel week
(through the booking engine) and on
production of The Rebel Week Passport.
A special Rebel Week booking engine has been created,
this is available through www.irelandhotels.com
and www.corkrebelweek2013.com
Rebel week collateral is available for all members
and has been provided in Hard copy.
Hotels and Guests houses it is hoped will also be provided with
electronic collateral to use in their own property promotion material,
Websites, ezines etc….
Cork County Mayor’s Conference 24th-25th May 2013, Youghal.
The Gathering 2013
Cork Rebel Week 14th - 20th October.
The Cork Branch of Irish Hotels Federation (IHF) Cork Airport
and a Tourism Stakeholder, commence a promotional campaign in
Amsterdam to promote Rebel Week. (work in progress)
The Global Cork Economic Forum, IHF invitation to
high profile individual to take part.
Members have supplied names of persons for the Invitation list.
Local Events, Members have been encouraged where possible to
Support.
Cork County Mayor’s Conference 24th-25th May 2013, Youghal.
The Industry
 The Cork Branch of the IHF ~ Challenges.
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Supply, the number of Hotels and Guesthouses.
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The shift in the market demand.
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Product wear and tear, capital investment.
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The classification process and review.
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Competition issues, receiver run properties
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Operating costs, public perception.
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Skilled Labour, Training and Education.
Cork County Mayor’s Conference 24th-25th May 2013, Youghal.
The Industry
 The Cork Branch of the IHF ~ Market Place.
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The domestic market.
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The International market.
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Growth markets (Demographics).
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The value proposition,the experience, not just a
ROOM will do!
Cork County Mayor’s Conference 24th-25th May 2013, Youghal.
The Industry
 The Cork Branch of the IHF ~ Support.
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Finance houses.
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Local authorities.
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Tourism bodies (local, Failte Ireland and
Tourism Ireland).
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The IHF locally and nationally.
Cork County Mayor’s Conference 24th-25th May 2013, Youghal.
Thank you.
Cork County Mayor’s Conference 24th-25th May 2013, Youghal.