Arc’teryx
By Philippe Dionne
Company Overview
 Description
 Mission Statement
 Competitive Advantages
Mission Statement
 Arc’teryx’s mission is to offer the best quality and most
durable outdoor sports outerwear. Arc’teryx will offer the
customers the product with the most comfort, fit and
technology possible with a deserved life warranty.
Objectives and Goals
 Create more exposure
 inform the targeted customer group of the quality and
benefits of Arc’teryx products
 Make the products more accessible
 Increase sells
SWOT
 Internal:
Strengths and Weakness
 External:
Opportunities and Threats
Marketing Mix
 Product
 Price
 Place
 Promotion