KEISER UNIVERSITY LIBRARY
Introduction to Library Research
*Navigational guide for candidates pursuing an MBA*
Welcome to Keiser University Library!
This presentation will introduce selective
databases and resources to assist with your MBA
LEARN HOW TO
Log in to Keiser University Library
Locate Graduate Level Business Journals
Locate APA Format Guides
Access Online Tutorials
LOGGING IN
Type: http://kesu-verso.auto-graphics.com
Username: Student ID Number (found on your Student ID card)
Password: Last 4 digits of your Social Security Number
Searching for
Scholarly journal articles
Peer-reviewed articles
Popular magazine or newspaper articles
LOCATE BUSINESS JOURNAL
ARTICLES IN THESE DATABASES
1. LIRN (InfoTrac and Proquest)
2. EBSCO BUSINESS, EDUCATION,
MEDICINE, NURSING DATABASES (Business
Source Complete and Regional Business)
Next learn how to search the databases
Search LIRN (InfoTrac and Proquest) for Business
Journals
CLICK LIRN (Keiser)
Click INFOTRAC
CLICK INFOTRAC
Access the InfoTrac database and search for articles in
Business and Company Resource Center or Business
Index ASAP
CLICK and search for articles in
Business and Company Resource
Center or Business Index ASAP
CLICK and search for articles in
General Business File ASAP
Let’s Search for a journal article about the company TOYOTA
in the database BUSINESS & COMPANY RESOURCE
CENTER
Type the Company Name here
For example: TOYOTA. Then click the
SEARCH TAB
SEARCH RESULTS
Your search results. Click on a
Company.
S.W.O.T ANALYSIS
Find articles about Toyota by
clicking on your topic
interest.
Now let’s search PROQUEST for a journal article about the
company TOYOTA
CLICK PROQUEST
Type Toyota in the search bar
Don’t forget to click full text
and scholarly journals
Your search results
Want to narrow your results?
View the next slide.
ADVANCED SEARCH
Narrow your search results by
clicking the ADVANCED tab and
typing several search terms.
For example:
Toyota
Recalls
Camry
ADVANCED SEARCH
The search results were narrowed from
513 articles to 1 article!
Click here to access EBSCO HOST
(Business Source Complete and Regional Business)
Business Source Complete
• Full-text access to over 1,300 peer-reviewed
business journals
• Full-text access to 80 regional business
publications
• Business e-books
• Case studies
• Company profiles & financial data
• Industry reports
• Investment research reports
• SWOT analysis
Business Source Complete
This is Business Source Complete’s Basic Search
Screen. Simply type in your search term and click
search. For additional search options, you may also
click on the link for Advanced Search.
Advanced Search
• The advanced search screen allows you to
limit your search by date, to full-text articles,
by publication type, etc.
• You do not need to fill out each area of the
Advanced Search screen. Simply focus on
what you need to make your search a
success!
• Click on the Help link for additional tips on
using the Advanced Search function
Advanced Search
In this example,
we have
specified Exxon
in the title, Fulltext, and
Published Date
from Jan 2009 to
Dec 2009.
Results Screen
You may Narrow
Results by Source
Type here.
To access your
articles, simply click
the blue link or the
PDF version
If more than one year
selected, use slider to
Filter By Publication Date
You may print, email,
or save your document
from this page.
Viewing your article
If you find
an article
you like,
click on
Find Similar
Results for
others.
Publications
To browse
alphabetically or
search by
publication title,
simply click on the
publications tab at
the top of the
screen.
Company Profiles
• Go to the “More” drop-down menu and select
Company Profiles
• You may then browse alphabetically or use the
search box provided.
Example of Company Profile
You may use the
tabs on the left to
jump to specific
sections, such as
the SWOT
Analysis.
Business Videos
To search for business videos, choose
Business Videos/Images from the “More”
menu and enter your search term.
Harvard Faculty Seminar Series
There are over 50 videos available
from the Harvard Faculty Seminar
Series. Please note that these videos
require Adobe Flash Player v10 or
higher.
Additional search tips that apply to all databases:
• The more words you use, the less results you’ll see. Start
general and add words to narrow down results.
• Change up your search terms! Using a variety of words can
alter your results. For instance, all of the following will bring
up a new set of results without changing the meaning:
human resource management, personnel management,
supervision of employees.
• Getting zero results? Check your spelling, that’s often the
problem!
• Have you found a perfect article and want more like it?
Look carefully for the terms that it uses and try a new
search using those terms. You’re likely to have luck finding
similar articles.
To locate APA citation information
Online Tutorials
Library Contact Information
Please view the next slides
APA Format Guides
Online Tutorials
Library Contact Information
Click on a tutorial
Keiser University Library is committed to your academic success.
Need additional assistance with research?
Contact any of the following campus locations.
Ask to speak with the Campus Librarian.
Fort Lauderdale: (954) 776-4456
Jacksonville: (904) 296-3440
Orlando: (407) 273-5800
Tallahassee (850) 906-9494
Tampa: (813) 885-4900
West Palm Beach (561) 471-6000